Singing
Sachin Sharma
Brand Manager
Gurgaon,HR
Summary
A technology starter with four years of experience as a software engineer and currently, a high-caliber Brand Manager with hands-on 10 years of experience in brand building and multiple campaign executions, profit growth domestically across 3 brands and 2 categories for B2C and B2B businesses. A technology starter with four years of experience as a software engineer and currently, a high-caliber Brand Manager with hands-on 10 years of experience in brand building and multiple campaign executions, profit growth domestically across 3 brands and 2 categories for B2C and B2B businesses. Successfully managed INR 95 Cr in brands for 23 stores at Goodyear Tire & Rubber
Overview
16
16
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Brand Manager
Goodyear Tire & Rubber
05.2023 - Current
- Responsible for all branding activities at GoodYear non-commercial retail's
- Identifying and shortlisting agencies for online and off-trade promotions. Tracking performances and trends, and keeping an eye on ROI.
- Creating in-store brand strategies to drive business, increase foot traffic, and improve brand presence and visibility.
- Oversee the development and maintenance of in-store branding elements, displays, and visual merchandising standards.
- Coordinating the development of in-store displays and interactive promotional kiosks.
- Working closely with vendors and external partners, including branding agencies, for campaign execution.
- Managing all the assigned budgets, conducting all the branding activities, and ensuring ROI on them.
- Coordinating the development of in-store displays and interactive promotional kiosks. Participate in events, designing a kiosk
- Managed INR 95 Cr in brands in 23 stores across Delhi, Mumbai, Gurgaon, Bangalore, Hyderabad, Chandigarh, Chennai, and Kolkata, successfully increasing sales by 20%
- Launched 7 brand initiatives that delivered INR 45 Cr in NPV, and +INR 91 Cr in revenue (representing+ 12 % brand growth).
- Managed 8 product developments from scratch to commercialization, leading 4 of them to rank in the company's top 5 most profitable products of 2025.
- Created launch plan and 35 retail campaigns, including sales drive, activations, and in-store promotions, and social media campaigns, including campaigns on Instagram, which grew the fan base from 10K to 89K in a little under 6 months.
Retail Marketing Manager
Aditya Birla Fashion And Retail
08.2020 - 04.2023
- Managed all marketing initiatives of Aditya Birla Fashion Stores in Karnatka
- Developed comprehensive marketing strategies for "Planet Fashion" retail campaigns.
- Collaborated with cross-functional teams to enhance brand visibility and engagement for seven retails in Karnatka.
- Onboarded two agencies for state wise promotions and brand expansion, and worked with multiple agencies for generating lead and traffic through social media promotion
- Analyzed market trends to inform product placement and promotional activities.
- Created training materials for staff on new marketing tools and strategies.
- Managed budget allocation for all retail marketing initiatives and tracked ROI metrics.
- Developed innovative ways to use technology in enhancing the customer experience at stores.
- Implemented loyalty programs and rewards systems designed to improve customer retention rates.
- Coordinated in-store events to promote new product launches and customer experiences.
Assistant Marketing Manager
Chroma Retail
04.2018 - 07.2020
- Developed marketing strategies to enhance brand visibility and customer engagement in retail
- Hiring outdoor agencies for promotional campaigns across multiple channels to drive product awareness and new product activations
- Coordinating with hiring agencies for managing social media accounts, and creating engaging content to attract target audiences.
- Report to the National Marketing Manager.
Marketing Team Lead
Chroma Retail
07.2016 - 03.2018
- Leading a group of marketing associates to curate retail promotion plans and brand awareness strategies in retail.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Analyzed market trends to identify opportunities for product positioning and promotion.
- Report to national marketing manager
Sr. Software Engineer
Accenture Solutions Private
06.2012 - 12.2013
- Led the NBS Banking project as a Technical & Functional Tester for Payments applications
- Working on large, faster payments and developing test plans, automated tests, and XML validation files for the in-house automated test framework.
- Personally produced 2000 automated tests utilizing in-house developed test harnesses to exercise various test scenarios.
- Acted as mentor for the test team, assisting with all aspects of the day-to-day testing lifecycle.
- Utilized Microsoft Visual Studio Team System (TFS) to track test cases, test results and manage test script source code.
- Identified a number of major issues within the business flows and subsequently asked to design a new system or make the changes in specific ITR’s.
- Produced Test Plan, Test Strategy, Test approach & Test case design and monitored progress throughout the development lifecycle.
- Working as a Performance tester as well to perform the PVT of the whole Payment platform doing the reporting for the same to IBM and Nationwide.
- Have taken the KT from Microsoft (UK) for complete UK banking functionality and worked closely with MS team during the Pilot activity.
- Gained onsite exposure while working at “Nationwide house” in production issues and for any new release.
- Acted as a test lead from “Accenture” in triage call which is held between IBM, Nationwide and Accenture.
- Involved in Daily Testing status calls with Onshore and Clients.
- Setting up of clarification calls with the Application developer.
- Translating the business requirements (ITR’S) to high level test case scenario’s (Automated & Manual) and shaping them into test scripts such as Test data & Validations files and test configurations (Manual).
Software Engineer
Accenture Solutions Private
07.2010 - 05.2012
- Led the NBS Banking project as a Technical & Functional Tester for Payments applications
- Working on large, faster payments and developing test plans, automated tests, and XML validation files for the in-house automated test framework.
- Personally produced 2000 automated tests utilizing in-house developed test harnesses to exercise various test scenarios.
- Acted as mentor for the test team, assisting with all aspects of the day-to-day testing lifecycle.
- Utilized Microsoft Visual Studio Team System (TFS) to track test cases, test results and manage test script source code.
- Identified a number of major issues within the business flows and subsequently asked to design a new system or make the changes in specific ITR’s.
- Produced Test Plan, Test Strategy, Test approach & Test case design and monitored progress throughout the development lifecycle.
- Working as a Performance tester as well to perform the PVT of the whole Payment platform doing the reporting for the same to IBM and Nationwide.
- Have taken the KT from Microsoft (UK) for complete UK banking functionality and worked closely with MS team during the Pilot activity.
- Gained onsite exposure while working at “Nationwide house” in production issues and for any new release.
- Acted as a test lead from “Accenture” in triage call which is held between IBM, Nationwide and Accenture.
- Involved in Daily Testing status calls with Onshore and Clients.
- Setting up of clarification calls with the Application developer.
- Translating the business requirements (ITR’S) to high level test case scenario’s (Automated & Manual) and shaping them into test scripts such as Test data & Validations files and test configurations (Manual).
Education
Post Graduation Diploma in Management - PGDM - Marketing
St. Joseph Institute Of Management
Bengaluru, India 04.2001 -
Bachelor of Engineering - Information Technology
Rustam Ji Institute Of Technology
Gwalior 04.2001 -
Intermediate 10+2 - Science
Kendriya Vidyalaya
New Delhi, India 04.2001 -
Matriculation - General Studies
Kendriya Vidyalaya
New Delhi, India 04.2001 -
Skills
Brand strategy
Campaign planning and Execution
Brand positioning
Retail Marketing
Retail Analytics
Performance Tracking
Budget Management (70% - 90% Post Execution))
Market Analysis
Cross Functional Collaboration
Campaign Planning
Sales Drive
Event Execution
Agency Management
Product Activation
Content Creation
Tool Efficient (Canva and Asana)
Tech Efficient (SQL Programming, Microsoft BI)
Testing Skills (Automation Testing, Performance Testing, Sanity Testing and Multi)
Language- SQL
Accomplishments
• Regional level awardee in lightweight boxing in 51 kg category
• Awarded with Rajiv Gandhi Scholarship for graduation
• Received the “Top Performer Award” in November 2012 (Hilton Worldwide)
• Received the “Star Performer” multiple times (2012, 2013) (Hilton Worldwide)
• Received the Delivery Champ Award in the entire Finance domain (NBS)
• Received the Pride award from Nationwide (NBS)
• Received the ACE award for excellence in work (NBS)
Certification
LVMH Fundamentals Of Luxury Branding And Its Key Challenges Issued Jun 2022
Interests
Listening to Music
Cooking
Camping and Trek
Timeline
Brand Leadership and Retail Development
11-2023
Brand Manager
Goodyear Tire & Rubber
05.2023 - Current
LVMH Fundamentals Of Luxury Branding And Its Key Challenges Issued Jun 2022
06-2022
Retail Marketing Manager
Aditya Birla Fashion And Retail
08.2020 - 04.2023
Assistant Marketing Manager
Chroma Retail
04.2018 - 07.2020
Marketing Team Lead
Chroma Retail
07.2016 - 03.2018
SQL MSIT Certification i.e.70-433 & 70-451.
08-2012
MCPDA Certification-70-511,70-513,70-515,70-516,70-519
06-2012
Sr. Software Engineer
Accenture Solutions Private
06.2012 - 12.2013
ISEB Foundation
11-2011
Software Engineer
Accenture Solutions Private
07.2010 - 05.2012
Post Graduation Diploma in Management - PGDM - Marketing
St. Joseph Institute Of Management
04.2001 -
Bachelor of Engineering - Information Technology
Rustam Ji Institute Of Technology
04.2001 -
Intermediate 10+2 - Science
Kendriya Vidyalaya
04.2001 -
Matriculation - General Studies
Kendriya Vidyalaya
04.2001 -