Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sadaf Taban

Sadaf Taban

Bangalore

Summary

Strategic Growth Manager with a proven track record of driving user reactivation, launching high-impact GTMs, and identifying PMF gaps. Skilled in market diagnostics, customer lifecycle strategy, and cross-functional execution.

Overview

6
6
years of professional experience

Work History

Senior Manager Growth

Porter
Bangalore
04.2024 - Current
  • Owned reactivation charter, built journeys, and incentive constructs to re-engage churned users, contributing to a 2pp uplift in reactivations over 3 months.
  • Led GTM initiatives for new vehicle categories; collaborated with ops, supply, and product to redesign funnel touch points, resulting in a 20 pp uplift in awareness and a 10% uplift in orders post-GTM.
  • Identified PMF gaps through funnel diagnostics, user interviews, and churn analysis; uncovered misalignment in pricing and vehicle sizing needs.
  • Introduced chat-based support at key decision-making stages, reducing TPOs by 30%, and cutting Cost Per Order by 10% — scaled initiative to multiple categories after pilot success.
  • Led opportunity sizing and implementation of a two-way Proof of Delivery feature to improve trust and reduce disputes, piloted with enterprise clients, and scaled after positive feedback.
  • Created a fraud watchtower framework to detect and mitigate misuse patterns (e.g., fake bookings, repeated cancellations, collusion with partners); built dashboards with ops and analytics to flag anomalies in real time.

Growth Manager

Porter
05.2021 - 04.2024
  • Business strategy and GTM design for a new business vertical: Porter for Enterprise scaled to 1,250 customers, with INR 50 crore in revenue per annum.
  • Headed the Key Account Management vertical of PFE; led a team of 10 members to drive wallet share increment of 20% and customer churn reduction of 30%.
  • Set processes to build an enterprise-grade support team; improved CSAT score by 17%, and reduced calls per order by 40%.

Growth and Business Development Manager

Infinia
06.2020 - 05.2021
  • Consultants for Renewable Energy Procurement and Implementation; identified, supported, and generated qualified leads for new business opportunities for LTOA and rooftop projects; handled 300 Cr GMV projects resulting in INR 3 cr revenue.
  • Assisted leadership in preparing a strategic roadmap for launching the B2C vertical; led a successful pilot with Amplus Solar for rooftop projects in Delhi, with 30 customer orders.

Wealth Account Manager

Purnartha Investment Advisors Pvt Ltd
04.2019 - 05.2020
  • Identified HNI and Ultra HNI prospects for the purpose of lead generation through cold calling, inbound leads, and networking; handled a portfolio of 8 cr.
  • Leveraged the forecasting model to determine the future value of the portfolio to increase SIP investments from existing clients by 5%.
  • Worked toward generating referrals through networking with existing clients, and gathered leads for onboarding channel partners and referral partners.

Education

MBA -

T A Pai Management Institute
04.2019

B.Tech - EEE

Jamia Millia Islamia
04.2016

Skills

  • Go-to-market strategy
  • Customer retention/ reactivation
  • Sales processes
  • Product-market fit
  • Revenue growth
  • Key account management

Timeline

Senior Manager Growth

Porter
04.2024 - Current

Growth Manager

Porter
05.2021 - 04.2024

Growth and Business Development Manager

Infinia
06.2020 - 05.2021

Wealth Account Manager

Purnartha Investment Advisors Pvt Ltd
04.2019 - 05.2020

MBA -

T A Pai Management Institute

B.Tech - EEE

Jamia Millia Islamia

Similar Profiles

CREATE PROFILE
Sadaf Taban