Sadananda Prabhu D
Chennai
Summary
I started my career in the year 2013. I was in to a different products like FMCG, Optical, NBFC and Banking sector. Then, I equipped myself into Lead and Data management in NBFC and Banking. I associated with Mortgage team in NBFC (BAJAJ finserv) and Banking sector (Axis and HDFC) to serve the customer on real time basis with a team of 8 - 10 members. While working in HDFC I had an opportunity to do a course in Business Analytics from IIM - Kozhikode. I successfully completed the same and currently looking for a switch over. That will be a game changer in my carrier to travel in a different path.
Overview
11
11
years of professional experience
Work History
Senior Manager - Branch Asset Team
RBL BANK LTD
Chennai
01.2024 - Current
- Developing and execute a comprehensive business plan for the Branches assigned, increase in high-level (Asset) business generation.
- Implemented effective sales strategies and techniques that led to growth in Asset business from existing Branches.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Collaborated with Branch Manager to develop and execute an innovative lead generation strategy, increase in new business opportunities
- Managed regular communication with BM's, RM's to identify customer pain points and tailor sales pitches, leading to increase in conversion rates
- Implemented a tracking system for all interactions with the Branches, improvement in overall efficiency and productivity.
- Developed long-term relationships with key stakeholders including customers, suppliers, regulatory bodies.
- Guided change management initiatives to ensure smooth adoption of new business practices.
Manager - Classic on Phone Vertical (Home Loans)
HDFC Bank Ltd
Chennai
04.2021 - 05.2022
- Handling Personal Bankers and Virtual Channel team in the Bank for Chennai region.
- Developed training materials for internal staff members on how best to utilize various tools related to digital sales activities.
- Prime, Classic, Preferred, Imperia - base of the customer Portfolio with 1800 to 2200 customer base for each PB's total of 104 Personal Bankers inside the unit.
- Developing strong relationship with the Personal Banker's, Team leader, Unit Head for the core product Home Loan and LAP in Mortgage.
- Supporting them with the lead Data conversion with the best service in the industry.
- Analyzed customer's financial information to determine the best banking products for them.
- Developed strategies to increase customer satisfaction and loyalty through excellent service delivery.
- Maintained accurate records of all transactions within the branch's database system.
- Discussing with them in achievement vs Target on Monthly, yearly, with the support of Data analytical tool.
- Maintain good SUD to hit the monthly targeted revenue with good set of logins.
- Activating the team in terms of logins and Disbursement to earn their monthly incentive on priority basis.
Deputy Manager - Digital Channel Vertical (HL)
Axis Bank Ltd
Chennai
03.2019 - 04.2021
- Taking care of Axis Digital Center Team for the Chennai region.
- Handled the team of 8 members in Branch channel business for the product Home loan.
- Tracked inventory levels across different channels, proactively addressing any supply issues that arise.
- End to end process with the customer once the Prospective lead has been generated through the DATA.
- Managed a team of mortgage professionals to ensure efficient operations with Team activation.
- Reviewed credit reports, appraisals, title commitments, surveys, flood certificates. prior to closing.
- Maintained up-to-date knowledge of relevant laws, regulations and best practices in the industry.
Manager - Mortgage (Digital Vertical)
Bajaj Finserv
Chennai
11.2017 - 03.2019
- Taking care of B2C and B2B customers for the Home Loan product.
- Maintaining the team and make them to achieve Targets as well as their incentive to show case as a best Manager.
- Educating them in terms of product knowledge and customer relationships.
- Maintaining good approval rates to do quality disbursal.
- Builders and connector activity to increase the Business value.
Territory Manager
ESSILOR India Pvt Ltd
Chennai
04.2015 - 11.2017
- Develop relationship with the existing affiliate partner's and to build new relationships in the Market to tackle the competition for the product
- Manage Multiple accounts including initiation, Analysis, Monitoring and evaluating new opportunities for the outlets
- Conduct period performance check and analysis to ensure the channel partner is showing improvement
- Identify client issues and work with sales team and technical team to ensure issues are resolved quickly
- Delivering quality presentation to the high-level optometrist to know the product well at the time of discussion with the customers.
Market Officer
KALEESUWARI Refinery Pvt Ltd
Chennai
07.2013 - 03.2015
- This company is the FMCG product seller in the Market
- This module used to be a Distributor business for the product in the market
- Make sure the product is available in and out for the product in the assigned territory
- Monitoring regions achievement (Volume & Profit) and analyzing the market trends to give feedback for the product to development team.
Education
Business Analytics -
IIM - K Kozhikode
Kozhikode, Kerala12.2022
MBA - Finance and Marketing -
SRM University
Chennai, Tamil Nadu04.2013
Skills
- Microsoft Office
- Sales channel analytics
- Customer service skills
- Problem solving
- Analytical skills
- Emotional intelligence
- Resource Allocation
- Business performance management
- Strategic Planning
- Influencing and negotiating
- Documentation And Reporting
Learned & Experienced
- Led a team of data analysts in generating and analyzing customer data for the exclusive Mortgage product - Home Loan, resulting in a 15% increase in mortgage applications.
- Implemented data tracking tools and processes to improve efficiency and accuracy of data collection, resulting in a 20% reduction in errors.
- Developed comprehensive reports and visualizations to effectively communicate sales performance trends to senior management, leading to more informed decision-making.
- Implemented a comprehensive lead generation strategy, resulting in a 30% increase in prospect leads within the first quarter.
- Collaborated with marketing team to optimize lead scoring system, resulting in a 20% higher conversion rate from leads to sales
- Developed and managed a high-performing sales team, achieving monthly targets with an average of 85% success rate.
Personal Information
*Date of Birth: 08/08/1990
*Martial Status: Married
*Spouse Name: Lalitha R
Hobbies and Interests
I love to travel with my family.
Languages
Tamil
First Language
English
Upper Intermediate (B2)
B2
Malayalam
Beginner (A1)
A1
Timeline
Senior Manager - Branch Asset Team
RBL BANK LTD
01.2024 - Current
Manager - Classic on Phone Vertical (Home Loans)
HDFC Bank Ltd
04.2021 - 05.2022
Deputy Manager - Digital Channel Vertical (HL)
Axis Bank Ltd
03.2019 - 04.2021
Manager - Mortgage (Digital Vertical)
Bajaj Finserv
11.2017 - 03.2019
Territory Manager
ESSILOR India Pvt Ltd
04.2015 - 11.2017
Market Officer
KALEESUWARI Refinery Pvt Ltd
07.2013 - 03.2015
Business Analytics -
IIM - K Kozhikode
MBA - Finance and Marketing -
SRM University
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