SADHANA ANCHAN

• Led end-to-end project management across e-commerce, from the initial brief to the final asset delivery
• Successfully managed a diverse portfolio of high-speed projects encompassing renowned Unilever brands including Dove, Degree, Tresemme, Knorr, and Popsicle
• Oversaw project stakeholders, including internal clients, and collaborated closely with copy and creative teams to ensure timely project delivery aligned with project specifications
• Demonstrated expertise in efficient project planning and scheduling, optimizing company resource allocation
• Exhibited a strong aptitude for comprehending project briefs and ensuring clarity before briefing the production and creative teams
• Maintained precise and up-to-date daily status reports

Projects

H&M - NEU Region

Unilever USA

• Spearheaded social media planning to execute marketing strategies effectively
• Vigilantly monitored the online presence of the company's brand, engaging with users to fortify customer relationships
• Tracked and shared company and competitor best practices, contributing to the formulation of robust social media strategies
• Proficiently managed day-to-day communication with clients, ensuring their needs were met
• Successfully executed campaigns across major social media platforms, including Facebook, Twitter, and Instagram
• Kept up-to-date with the latest developments in social media tools, applications and platforms
• Supervised the production of TV commercials and short films, collaborating closely with creative and copy teams on content development
• Pioneered online marketing campaigns that boosted follower counts and elevated brand awareness by an impressive 80%
• Assisted in generating comprehensive social media performance reports on a monthly, weekly, and daily basis
• Fostered relationships with social media influencers to expand the brand's reach and impact
• Provided support for live event coverage in social media spaces

Project

Western Railway

• Monitored various social media channels and contributed to the development of marketing strategies to enhance traffic and engagement for the entire brand portfolio
• Strategized and scheduled content across diverse social media platforms, including Facebook, Twitter, LinkedIn, Google+, and Pinterest
• Stayed updated on the latest social media trends to inform marketing efforts effectively
• Identified and tracked social media influencers for potential collaborations and partnerships
• Conducted comprehensive competitor analyses across various social media platforms
• Aided in the preparation of social media performance reports
• Performed daily comprehensive monitoring of online reputation management (ORM) for multiple brands
• Collaborated closely with brand leaders to engage and interact with online customers, serving as the brand's representative
• Assisted in managing day-to-day tasks, involving internal team coordination and client interactions.

Projects:

R City Mall

Sbarro

IAMAI

Wonderchef(ORM)

Rubique

WHP