Sadhana Anchan
Mumbai
Summary
Expert in integrating project management excellence with social media innovation to drive brand growth. Accomplished Project Manager with a proven track record in planning, directing, and optimizing operations across departments. Adept at leading manufacturing teams to achieve high-quality production standards. Leverages a creative and analytical approach to continuous process improvement, proactively identifying and solving problems. Demonstrates excellence in mentoring, training, and empowering teams to enhance performance.
Overview
10
10
years of professional experience
Work History
Project Manager
Oliver+
08.2021 - Current
- Managing project-related activities for e-commerce from initial conception to final delivery.
- Administering dynamic projects for Unilever brands such as Dove, Degree, Tresemme, Knorr, and Popsicle, ensuring timely and successful execution.
- Leading coordination among project stakeholders to facilitate effective collaboration.
- Refining project briefs to ensure precise details are communicated to production and creative teams.
- Successfully managing multiple projects simultaneously by prioritizing tasks based on urgency, resource availability, and alignment with organizational goals.
Social Media Manager
Ventures Advertising
09.2018 - 07.2021
- Led social media strategy to support marketing goals and enhance brand presence.
- Executed successful campaigns across Facebook, Twitter, and Instagram, boosting follower counts and brand awareness by 80%.
- Developed and managed content calendars for each platform, ensuring timely and relevant posts.
- Produced TV commercials and short films, contributing to a significant increase in follower engagement and brand recognition.
- Provided exceptional customer service through prompt and thoughtful responses to user comments and messages.
- Analyzed and reported on social media and online marketing campaign results, using insights to refine strategies.
- Built a loyal following by consistently sharing valuable content that resonated with the target audience.
Senior Social Media Executive
Manhattan Communications India Pvt Ltd
01.2015 - 08.2018
- Increased brand visibility by developing and implementing engaging social media campaigns.
- Scheduled and managed content across Facebook, Twitter, LinkedIn, Google+, and Pinterest.
- Boosted engagement by actively monitoring and responding to interactions on social media channels.
- Generated comprehensive social media reports and managed online reputation for multiple brands.
- Provided detailed performance reports, offering key insights and recommendations for campaign optimization.
- Prioritized proactive crisis management by monitoring and swiftly addressing any negative feedback or potential PR issues on social media channels.
Education
Bachelor of Commerce -
Mumbai University
Mumbai, India01.2013
Skills
Project Management
- Stakeholder Engagement
- Team Building and Leadership
- Reporting and Documentation
- Jira (Basic)
Social Media & Digital Marketing
- Social Media Management
- Strategy Development
- Content Management
- Brand Development
- Campaign Management
- Digital Marketing
- Social Media Analytics Tools
- Online Reputation Management (ORM)
Analytics & Reporting
- Reporting and Documentation
Technical Skills
- MS Office Suite Tools
Projects
Unilever USA, H&M - NEU Region
- Delivered up to 5,600 e-commerce assets yearly with a 90% on-time delivery rate.
- Managed over 15 projects for top brands, achieving 90% client satisfaction.
- Improved project efficiency by 20%, leading to significant cost savings.
- Reduced rework by 15% and enhanced team productivity.
- Boosted brand visibility and engagement by 30% on social media platforms.
- Developed customer relationships by 15%, maintaining a 90% client satisfaction rate.
- Improved campaign performance by 15% through trend-based strategies.
- Implemented effective marketing strategies that significantly increased traffic and engagement across social media channels.
- Managed and facilitated live events, showcasing expertise in planning, coordination, and execution.
- Engaged directly with customers during live events, ensuring a seamless experience and capturing memorable moments to enhance brand visibility.
- Managed online reputation by promptly addressing customer feedback and concerns, maintaining a positive brand image.
Timeline
Project Manager
Oliver+
08.2021 - Current
Social Media Manager
Ventures Advertising
09.2018 - 07.2021
Senior Social Media Executive
Manhattan Communications India Pvt Ltd
01.2015 - 08.2018
Bachelor of Commerce -
Mumbai University