Sadhana Daswani
Marketing Professional
Mumbai
Summary
Accomplished marketing leader with over 21 years of experience in building high-performing teams and crafting data-driven strategies that deliver impressive results. Expertise includes brand development, digital engagement, media efficiency, consumer research, and product integration. Renowned for driving double-digit growth through compelling storytelling and innovative marketing initiatives that resonate with target audiences. Proven track record of transforming insights into actionable strategies that enhance brand visibility and market share.
Overview
22
22
years of professional experience
1
1
Language
Work History
Head Brand, Digital, Media & Colour - AVP Marketing
JSW PAINTS
01.2018 - Current
- Drove INR 100 crore in sales within 100 weeks of launching by implementing strategic marketing campaigns.
- Conceptualized and executed strategies for industry disruptions, "Any Color One Price," and "Water-based Paint for Wood and Metal," that led to a 13% increase in total awareness.
- Formed and executed SEO strategies, resulting in a significant increase of 4.8 million annual website visits.
- Implemented effective campaigns that boosted website traffic and generated 0.1 million leads, year over year.
- Attained success in driving over 800 dealership inquiries (in a year) through online channels.
- Formulating e-commerce strategies for various online platforms such as Amazon and other leading marketplaces.
- Created a program strategy for architects and interior designers, and successfully engaging 1000 A&ID.
- Earned 5 prestigious Awards for successful brand launch & impactful digital initiatives.
Deputy General Manager, Marketing & Digital Strategy
RELIANCE JIO
01.2015 - 01.2018
- Led the successful launch that drove the achievement of surpassing 300 million subscribers.
- Created and executed an innovative digital campaign for Jio SIM home delivery, utilizing Facebook and Google platforms. The initiative resulted in 1.4 million SIMs delivered in 140 days.
- Formulated and executed digital marketing strategies, leading to a 12% increase in online recharges.
- Led the development and management of JioKBCPlayAlong, driving engagement from over 4 million concurrent users, and achieving a total reach of 30 million participants.
- Spearheaded content strategies for multiple Jio brands, including JioTV, JioCinema, JioMusic, and JioMags.
- Achieved prestigious Marketing Awards for spearheading the successful launch of the SIM Home Delivery brand.
Senior Manager, Marketing & Digital - English Movies Cluster
STAR DISNEY INDIA
01.2013 - 01.2015
- Led successful marketing campaigns to maintain Star Movies' position in the top 2.
- Utilized Twitter to launch a pioneering concept - Secret Screening with top 100 influencers.
- Marketing initiatives drove increased viewership for key titles such as "Life of Pi," "F&F6," "Wolverine," and Oscars 2014. (3mn viewers in India, highest in 4 years)
- Launched a new channel with the tagline '365 days. 365 stories' after conducting thorough consumer research.
- Drove a 50% increase in viewership, outperforming competitors such as HBO.
Brand Manager, Corporate Marketing Team
VI VODAFONE IDEA
01.2007 - 01.2012
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Significantly increased brand mindshare from 5% to 18% within one year through the "What an Idea" series.
- Contributed to becoming the 3rd largest GSM operator, with over 43 million subscribers in 2010.
- Executed a marketing plan for mobile number portability, resulting in 0.9 million new customers.
- Sustained 'buzziest brand' recognition for three consecutive years (2007, 2008, 2009).
- Maintained brand consistency across 22 circles by collaborating on the Idea brand identity project with Fitch.
- Delivered cost-effective solutions and achieved an average of 15% savings annually.
- Integrated marketing campaigns led to an overall increase in total awareness by 58%.
-
Client Servicing Manager
EVEREST BRAND SOLUTIONS (PART OF WPP)
01.2004 - 01.2006
- Nurtured partnerships with clients such as Elder Pharmaceuticals, Star One, and Reliance Communications.
- Launched 'FairOne' fairness brand in the Indian market, a product developed by beauty expert Shahnaz Husain.
- Crafted persuasive pitch presentations that effectively resulted in a significant increase in the client acquisition rate.
Education
Post Graduate Diploma - Digital Business
Columbia Business School and MIT by Emeritus
Mumbai01.2022
Masters - Art, Criticism & Indian Aesthetics
IIM Ahmedabad
Ahmedabad01.2014
Masters - Business Administration
Institute for Technology and Management
Navi Mumbai01.2004
Bachelor - Commerce
Maharaja Sayajirao University of Baroda
Vadodara, India01.2001
Skills
Channel management
Awards
Awards: 'Excellence Award' for pioneering a strong consumer activation platform for IPL 2009, Awarded #e4mContent40under40 - 2022, Awarded e4m Digital Marketing Leaders Award - 2023
Publications
Article: Co-authored article on 'Merger and Acquisitions' for Financial Express
Timeline
Head Brand, Digital, Media & Colour - AVP Marketing
JSW PAINTS
01.2018 - Current
Deputy General Manager, Marketing & Digital Strategy
RELIANCE JIO
01.2015 - 01.2018
Senior Manager, Marketing & Digital - English Movies Cluster
STAR DISNEY INDIA
01.2013 - 01.2015
Brand Manager, Corporate Marketing Team
VI VODAFONE IDEA
01.2007 - 01.2012
Client Servicing Manager
EVEREST BRAND SOLUTIONS (PART OF WPP)
01.2004 - 01.2006
Masters - Art, Criticism & Indian Aesthetics
IIM Ahmedabad
Masters - Business Administration
Institute for Technology and Management
Bachelor - Commerce
Maharaja Sayajirao University of Baroda
Post Graduate Diploma - Digital Business
Columbia Business School and MIT by Emeritus