Singing, Swimming, Adventure Sports
Sadiksha Sharma Female
Marketing Manager
Mumbai
Summary
Strategic Marketing Manager possessing outstanding communication, time management and multitasking abilities. Offering 2 year background developing and implementing comprehensive marketing strategies for company's growth. Polished in creating budgets, managing content calendar and collaborating with writers or designers in creation of marketing content. Proficient in MS Excel & Powerpoint coupled with thorough researching and sound project management abilities. Articulate communicator, natural leader and organized manager.
Overview
2
2
years of professional experience
8
8
years of post-secondary education
Work History
Business Marketing Manager
Godrej Properties
Mumbai
06.2022 - Current
- Led a cluster of six brands across Mumbai Metropolitan Region (MMR) with a total Booking Value (BV) of ~INR 1700 Cr
- Innovatively conceptualized the GTM strategy and launched a ~650 Cr luxury project in Mahalaxmi, Mumbai
- Successfully developed high-impact campaigns that highlight the USP, Triggers and RTBs for all projects
- Revamped the brand architecture by identifying new opportunities through deep analysis of consumer insights
- Optimized the lead funnel across diverse media channels resulting in quality leads at a mere 1.5% cost of sales
- Demonstrated proficiency in data analysis and visualization, employing an automated Power BI Dashboard to deliver valuable insights on sales, marketing performance, and lead funnel for various media channels i.e. OOH, Digital, BTL
- Worked with sales channels to direct post-campaign lead follow-up.
- Analyzed customer sales trends and data to aid in targeting yearly sales goals.
Business Development Manager
Godrej Properties
01.2023 - 04.2023
- Expanded business with an extensive market analysis in Surat to establish a foothold in a previously untapped market
- Established a quality database of ~40 land proposals and built a robust network of channel partners in Surat
- Prepared business plans using IFM for Group Housing deals in Bandra & Plotted Development deals in Surat
- Evaluated and sourced the first deal for MMR in a new market with a potential topline of ~600 Cr & PAT of ~130 Cr
Deputy Project Director
07.2022 - 12.2022
- Designed the pricing strategy for Godrej Urban Park, a project in Central Mumbai by conducting in-depth market research across competition projects and analyzing internal capabilities to improve the sales performance
- Managed a team of 11 salespeopleto deliver a BV of ~91 Cr and increased conversion rate from 2.8% to 4.8%
- Generated ~4.83 Cr in sales by actively attending clients and contributing to the topline of the project
- Implemented the OC Tracker to streamline project operations tracking for two significant projects in Mumbai
Process Developer
American International Group
04.2018 - 07.2019
- Prepared and maintained financial reports on SAP for Qatar entity of AIG with a PAT of $0.8 Million
- Prepared and evaluated trend reports on the General Operating Expenses on a weekly & monthly basis
- Reconciled monthly & quarterly data for all account lines on Premia and Orion systems
- Prepared and evaluated trend reports on the General Operating Expenses on a monthly basis
- Devised a strategic action plan for Finance Controllers and Regional Offices in the Middle East
Education
MBA - Marketing
Symbiosis International University (SIBM Pune)
07.2020 - 05.2022
B.Com (Hons.) - Commerce
Shri Ram College of Commerce
New Delhi 07.2015 - 05.2018
XII - Commerce
C.B.S.E. DAV Sushil Kedia Vishwa
04.2013 - 03.2015
X - General Studies
DAV Sushil Kedia Vishwa Bharati
Nepal 04.2013 - 03.2015
Skills
Marketing and advertising
Accomplishments
- Winner, Hello Hygiene Digital Campaign Competition, SECC x Pee Safe, SIBM Pune, 2021
- Silver Jubilee Scholarship Scheme (EdCIL), SIBM Pune, 2020
- Certificate of Merit, Central Board of Secondary Education. 2013
- Summer Programme in Germany, German Embassy Kathmandu, 2012
Accomplishments
- Introduction to Google Analytics for Beginners, Coursera, 2020
- Introduction to Data Analysis Using Excel, Rice University, Coursera, 2020
- Investment Analysis and Portfolio Management, NCFM, 2019
Interests
Youtube Content Creator
Content Creator on YouTube and IGTV channel with 800+ followers, 50,000+ views, 500+ subscribers, and 20+ music videos
Timeline
Business Development Manager
Godrej Properties
01.2023 - 04.2023
Deputy Project Director
07.2022 - 12.2022
Business Marketing Manager
Godrej Properties
06.2022 - Current
MBA - Marketing
Symbiosis International University (SIBM Pune)
07.2020 - 05.2022
Process Developer
American International Group
04.2018 - 07.2019
B.Com (Hons.) - Commerce
Shri Ram College of Commerce
07.2015 - 05.2018
XII - Commerce
C.B.S.E. DAV Sushil Kedia Vishwa
04.2013 - 03.2015
X - General Studies
DAV Sushil Kedia Vishwa Bharati
04.2013 - 03.2015
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