SAEE TAKALKAR

Brands: Mondelez - Cadbury Dairy Milk Silk, Cadbury Dark Milk, Cadbury Bournville, Cadbury Purple Room, Cadbury Celebrations.

• Leading Biggest Campaigns Execution for the Brand: Drive the end-to-end development and execution of impactful marketing campaigns, ensuring seamless alignment with brand strategy and audience engagement.
• Managing Microsite Development: Oversee the creation, optimization, and continuous improvement of the brand’s microsite to boost user engagement and maintain a strong digital presence.
• Enhancing User Experience: Collaborate closely with design, tech, and marketing teams to refine the user experience, ensuring the microsite and campaigns are both intuitive and visually compelling.
• Shaping Brand Positioning Strategy: Actively contribute to the ongoing evolution of the brand’s positioning strategy, ensuring it resonates deeply with our target audience.
• Conducting Consumer Surveys & Analyzing Feedback: Lead user surveys to gather insights and convert feedback into strategies for product and campaign improvement.
• Collaborating with Stakeholders: Collaborate with teams and partners to align on brand goals, timelines, and deliverables for smooth campaign execution.
• Monitoring & Optimizing Campaign Performance:Track and analyze campaign performance, using data to optimize strategies and enhance results.
• Conducting Market & Consumer Research: Stay ahead of industry trends, monitor competitors, and analyze consumer behavior to provide valuable insights that inform campaign and product development strategies.

Brands: Zee Learn, Viacom18 Nickelodeon, Living Foodz, Spykar Lifestyles, Only Vimal, QuikSilver, Sheth Developers, Radio City, Quikr.com

• Led Brand Communications for Viacom18 Brands (Nick, Nick Jr., Nick HD+): Managed communication for key shows like Rudra & Gattu Battu, Motu Patlu, Shiva, and Kids' Choice Awards, ensuring impactful brand messaging and engagement.
• Executed Key Campaigns for Major Launches: Led campaigns for high-profile events like the Rudra movie launch and Together for Good CSR Campaign, ensuring brand consistency from concept to execution.
• Brand Strategy for Zee Learn Brands: Led communication for educational brands like Kidzee, Mount Litera Zee School, and ZICA, creating campaigns to boost brand presence and engagement.
• Seasonal Campaign Management for Spykar Lifestyles: Managed seasonal campaigns (SS'17, SS'18, AW'17, AW'18) for Spykar, driving brand impact and boosting sales.
• Led Only Vimal Campaign - New Age Entrepreneurs: Developed the Celebrating the Spirit of New Age Entrepreneurs campaign, partnering with real-life entrepreneurs to create authentic brand messaging.
• Contributed to Launch of Living Foodz Channel: Played a key role in the Living Foodz launch, managing brand communication and celebrity chef photoshoots to align with the marketing strategy.

Brands: Johnson & Johnson - Clean & Clear and Neutrogena

• Participated in Teen Consumer Studies: Assisted in internal studies on teen behavior, delivering insights for the brands.
• Supported Brand Strategy for Johnson & Johnson: Assisted the strategy team with competitive analysis and helped develop brand strategies to align products with consumer needs.
• Handled Daily Brand Operations: Managed day-to-day tasks to ensure smooth execution of brand initiatives and campaigns.

Brands: ICICI Bank, IndiaCast, Zodhita

• Contributed to Brand Ideation & Copywriting: Contributed to brainstorming, ideation, and copywriting to shape brand narratives.
• Worked on Creative Development: Led proactive internal creative exercises to develop concepts that enhanced brand identity and aligned with audience needs and goals.

Brands: Priyagold, Sumeet Jewellers, Goldiee

• Led Ideation & Copywriting for Brand Campaigns: Contributed ideas and developed copy for brand initiatives, creating compelling narratives for the target audience.
• Created Print Ad Copy for Client Campaigns: Wrote copy for two print ads published in Dainik Bhaskar (Raipur), earning client praise for impact and quality.

E-Commerce Content & Brand Management

• Content Writing for E-Commerce Website: Led content creation for the website, ensuring alignment with brand tone and customer engagement.
• Managed Daily Website Updates & Events: Managed daily updates of events, promotions, and product content to drive sales and customer engagement.
• Enhanced User Experience through Content Strategy: Crafted persuasive copy to enhance user experience and drive conversions.