Saeel Gawas
Summary
Dynamic and results-driven professional with 5 years of diverse experience in marketing and sales, business development, P&L management, e-commerce, data analysis, customer journey design, and process transformation. Rapid learner with a proactive approach, combining analytical prowess with creative insights to improve the customer experience and cultivate stakeholder relationships. Skilled in utilizing data analysis techniques to extract valuable insights from historical datasets through statistical and visual methods, translating these findings into actionable strategies.
Overview
5
5
years of professional experience
Work History
Growth Manager
Furlenco
09.2023 - Current
- Drove Business Growth initiatives for the Rental LOB, fostering cross-functional collaboration across Digital Marketing, Content, Customer Support, Technology, Supply Chain & Warehouse, and Category & Sourcing teams
- Achieved 100% growth in new acquisitions by implementing initiatives such as flexible tenures, bank offers, app campaigns, and the successful launch of new categories
- Optimized growth strategies, including value-added services, price elasticity, combos, and add-on flows, contributing to a 23% increase in Average Revenue per User
- Managed multiple festive sale campaigns, leveraging targeted marketing strategies to drive sales growth in slower-moving categories
- Led Furlenco’s IPL 2025 marketing campaign, creating multi-channel communication strategies, managing a content calendar, and enhancing customer engagement through contests and creative campaigns
- Conducted qualitative research to redesign the tenure selection page, resulting in a 15% improvement in Conversion Rate
- Partnered with the technology team to implement a DIY cancellation flow, automated refund processes, and post-order edit options, significantly enhancing the customer experience and reducing cancellation rates
Manager (Business Insights & Analytics)
Flipkart
01.2022 - 08.2023
- Led multiple A/B tests to assess the impact of affordability levers on distinct customer segments, delivering actionable insights to refine customer targeting strategies
- Designed and automated dashboards for tracking mobile growth levers, enabling real-time monitoring of user adoption and driving data-informed business decisions
- Analyzed historical trends to identify and address cannibalization among growth levers, resulting in a 50% increase in CVR for product exchanges through strategic adjustments
- Optimized the product exchange journey on mobile product pages by collaborating with Product, Customer Experience, and Supply Chain teams, achieving a 67% improvement in Click-Through Rate
- Successfully combined data-driven insights and customer-focused solutions to enhance user experiences
Associate Manager (Retention)
Digit Insurance
09.2020 - 12.2021
- Developed and implemented renewal modules on the Digit Agent Portal, optimizing the customer journey for policy renewals to enhance online business efficiency and drive growth in the Non-Motor Renewal segment
- Designed multilingual marketing communications for email and WhatsApp in 9 regional languages, significantly increasing customer outreach and engagement
- Collaborated cross-functionally to define business requirements, ensuring seamless execution of projects while aligning with long-term product strategy
- Conducted comprehensive User Acceptance Testing to refine newly developed features, ensuring optimal functionality and user satisfaction
- Trained a Pan-India renewal salesforce on the effective use of the renewal portal and developed a Renewal MIS using IBM Cognos, providing actionable insights to senior management and improving performance tracking
- Partnered with the Engineering team to enhance the Motor Renewal quote generation bot, reducing the error rate from 1% to 0.1%, resulting in a monthly revenue increase of INR 3 million
Education
PGDM - Student Exchange Program
LUT University
Finland10.2024
PGDM - Marketing
Goa of Institute of Management
01.2020
B.E. - Mechanical Engineering
Goa College of Engineering
01.2018
Skills
- Business Tools: Proficient in MS Office Suite, Advanced Microsoft Excel, SQL, and IBM Cognos for data analysis, reporting, and process optimization
- Data Analysis & Insights: Skilled in Market Research, Omniture by Adobe Analytics, and Google Scripts to analyze customer behavior, track performance, and drive data-informed decisions
- Customer-Centric Strategies: Expertise in Customer Acquisition, Stakeholder Management, and crafting targeted communication strategies to enhance engagement and retention
- Project & Process Management: Experienced in managing cross-functional projects, streamlining processes, and delivering impactful solutions aligned with business goals
Accomplishments
- Game Changer Award (Furlenco) for FY24 & FY25 for 100% achievement of vertical's target
- Spotlight Award (Furlenco) for Q4 FY24, Q2 & Q3 FY25 for consistent delivering quarterly results
- Silver Medal - Bachelor of Engineering (Mechanical), Goa University, 2018
- Best Outgoing Student Award, 2017-18, Goa College of Engineering
- 3rd rank in Goa Common Entrance Test, 2014
Languages
English
Hindi
Marathi
Konkani
Personal Information
Date of Birth: 10/24/96
Timeline
Growth Manager
Furlenco
09.2023 - Current
Manager (Business Insights & Analytics)
Flipkart
01.2022 - 08.2023
Associate Manager (Retention)
Digit Insurance
09.2020 - 12.2021
PGDM - Marketing
Goa of Institute of Management
PGDM - Student Exchange Program
LUT University
B.E. - Mechanical Engineering
Goa College of Engineering
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