Safna Salim

• Commercial Contracting
• Led review and negotiation of high-value, global commercial agreements, including cross-border MSAs coordinating multi-stakeholder negotiations through to execution.
• Negotiated SaaS, software, data and content-related agreements, structuring ownership and licence frameworks, defining scope of use, and allocating risk in complex commercial arrangements.
• Drafted and negotiated bespoke agreements for business and marketing teams, including MOUs, membership agreements, influencer agreements, event and sponsorship contracts, and donation arrangements.
• Advised on non-standard and novel commercial arrangements involving technology, data platforms, and multi-party structures, providing structured risk analysis and commercially viable solutions.

IP, Content & Brand Advisory

• Advised on content creation and publication arrangements (including leadership interviews and marketing materials), addressing copyright ownership, licensing structures, logo usage, editorial control, and publication approvals.
• Reviewed internally developed KPMG solutions to assess ownership position, licensing rights, and use of underlying third-party components.
• Led an open-source licence review initiative, assessing compliance obligations and usage risks under various OSS frameworks.
• Assisted on trademark-related matters, including domain disputes, coordination with external counsel, trademark portfolio mapping across member firms, and sub licensing arrangements between member firms.

Regulatory & Policy Support (Selected Projects)

• Supported large-scale compliance reviews of vendor and third-party contracts to align with internal governance and regulatory requirements.
• Contributed to updates of standard templates, terms of use, and AI-related internal guidance documents, ensuring alignment with evolving data protection and technology regulations.

• Achievements/Tasks
• Technology Contracts Expertise: Specialized in reviewing and negotiating technology-related contracts, including SAAS contracts, Software Licensing Agreements and Software Development Agreements
• Compliance Advisory: Provided valuable guidance on data protection, employment, and other compliance matters, facilitating informed decision-making and adherence to regulations.
• Process Optimization: Spearheaded the implementation of company-wide Contract Lifecycle Management (CLM) software to streamline contract processes and secure organized storage of legal and business documents.
• Remote

• Achievements/Tasks
• Client Engagement: Played a pivotal role as a Legal Contracts Associate, exclusively serving one of the organization's largest clients. Drafted responses to counterparty proposals, ensuring strict adherence to client specifications and safeguarding the client's interests in the agreement.
• Contract Management: Handled the end-to-end contract process, including drafting, reviewing, and negotiating a diverse range of contracts, such as Master Services Agreements, IT procurement contracts, Statements of Work, Confidentiality Agreements, Vendor Services Agreements, and Trade Business Development Agreements.
• Playbook Development: Led the creation of customized contract playbooks tailored to the specific needs of the client, streamlining contract execution and ensuring alignment with client objectives.