Sagar Sahu
Marketing Manager
Pune
Summary
Results-driven marketing professional with a solid background in developing and implementing effective email marketing strategies. Known for consistently delivering engaging content that drives customer interaction and loyalty. Collaborative team player with a strong focus on achieving results and adapting to changing market needs. Proficient in data analysis, campaign management, and audience segmentation.
Overview
6
6
years of professional experience
2020
2020
years of post-secondary education
4
4
Languages
Work History
Acting Email Marketing Manager
UnboundB2B
06.2023 - Current
- Implemented automation strategies to improve customer retention rate.
- Managed list hygiene activities including unsubscribe requests, bounces.
- Identified opportunities to grow subscriber base via social media channels or other methods.
- Integrated email marketing platform with CRM system for better tracking of campaigns.
- Generated ideas for new campaigns based on customer insights gathered from previous campaigns.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Ensured compliance with CAN-SPAM regulations in all email communications.
- Tracked user interactions within each campaign and analyzed results to identify trends.
- Optimized click-through rates and open rates through A and B testing.
- Documented processes related to designing, building and deploying successful email marketing programs.
- Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
- Collaborated with design team to create visually appealing emails.
- Conducted surveys to collect feedback from customers about their experience with the company's emails.
- Developed email marketing campaigns to increase brand awareness and engagement.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
- Provided reports on key metrics such as delivery rate, open rate, click-through rate.
- Maintained a database of subscribers by collecting information from various sources.
- Developed marketing strategies based on corporate objectives and market trends.
- Maximized customer retention, implementing a comprehensive re-engagement strategy for inactive subscribers.
Acting Lead Generation Manager
UnboundB2B
03.2021 - 06.2023
- Reviewed existing processes and identified areas of improvement related to lead generation efforts.
- Implemented automated workflows within the CRM system to streamline workflow and improve efficiency.
- Analyzed website traffic using Google Analytics and Adwords to optimize keyword targeting and ad placement.
- Generated weekly reports outlining progress towards goals and highlighting any potential risks or issues.
- Researched best practices in digital marketing and applied those insights into our overall strategy.
- Utilized CRM systems for tracking and reporting on key metrics such as cost per lead and close rate.
- Delegated work to staff, setting priorities and goals.
Operation Team Leader
UnboundB2B
06.2019 - 03.2021
- Provided support in developing strategic plans for improving team performance.
- Maintained an up-to-date knowledge of industry trends and best practices related to operations.
- Implemented cost-saving initiatives while maintaining high standards of service delivery.
- Developed and implemented operational procedures to ensure efficient operations.
- Created weekly and monthly reports on team performance, productivity, and overall results achieved.
- Developed strategies to maximize efficiency, reduce costs, and improve quality of services provided.
Education
Bachelor of Science - Engineering
SIER
Nashik, India07-2019
Skills
Comprehensive email marketing campaigns
Deliverability Optimization
DNS Setup (SPF, DKIM, DMARC)
Warm-up Strategies for Domains & IPs
ESP Infrastructure & Management
Automation Setup (Journeys, Drips)
Lead Management & Verification
Compliance (GDPR, CAN-SPAM)
SMTP Relay & Internal ESP Deployment
Data Hygiene & List Segmentation
CRM Integration (Freshmarketer, EmailOctopus,Hubspot,GA, etc)
Lead nurturing
Email strategy development
Sales lead development
Marketing Stratergys
Sales Funnel
AI Prompt optimization
Projects
- In house ESP platform.
- Real-time activity tracking
- Topic tagging based on human behavior
- Centralizing the whole marketing activity of all platforms
- Setting up three different departments and five processes for employees
- Worked on six different products to build it from scratch
Accomplishments
- Best emplyee President Club Award - 2021
- Best emplyee President Club Award 2022
Affiliations
- Book reading
- Outdoor/Indoor games
- Biking
- Traveling
- Gardening
Education and Training
other
Languages
1,A1,1,A1
Additional Information
- Built a full-scale ESP in-house, including SMTP setup, suppression logic, bounce handling, and automation workflows.
- Handled over 100,000+ leads across campaigns with consistent deliverability KPIs.
- Maintained zero blacklisting status across all sending domains through regular audits.
- Helped company to built and stabilize multiple departments such as Lead generation , Email Marketing , Voice Verification, Data research, etc.
- Handled 100+ client with 200+ live campaign while keeping conversion 2x above industries standards.
- Built new product and completely new source of revenue which cost much less.
Timeline
Acting Email Marketing Manager
UnboundB2B
06.2023 - Current
Acting Lead Generation Manager
UnboundB2B
03.2021 - 06.2023
Operation Team Leader
UnboundB2B
06.2019 - 03.2021
Bachelor of Science - Engineering
SIER