Sagar AB
Bengaluru
Summary
Versatile Digital Marketing digital marketing professional with 5 years of comprehensive experience, including 2 years specializing in Search Engine Marketing (SEM). Proven expertise in managing and optimizing PPC campaigns across Google Ads and Bing Ads, with a strong focus on keyword analysis, performance reporting, and conversion optimization. Adept at leveraging Google Analytics to monitor user behavior and inform data-driven decisions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
SEM Specialsit
Silvermine Software India Pvt Ltd
05.2023 - Current
- Created and presented weekly AdWords and Bing reports, analyzing campaign performance metrics to inform strategic decisions.
- Successfully managed and optimized multiple PPC campaigns on Google Ads and Bing Ads.
- Conducted detailed keyword comparison reports to optimize bidding strategies and improve ad performance.
- Managed and posted creatives on social media platforms, driving brand engagement and improving overall digital presence.
- Generated search term report analyses to refine targeting strategies and improve ad relevance.
- Utilized Google Analytics to monitor and analyze user behavior, focusing on metrics such as bounce rate, new users, and returning visitors to optimize campaigns..
- Conducted competitor analysis using auction insights and Google Trends, informing bidding strategies and identifying new opportunities.
- Conducted extensive keyword research and comparison reports, identifying high-value keywords that increased qualified traffic.
- Developed and maintained ad exclusion lists to refine targeting and reduce wasted ad spend.
- Collaborated with operations teams to manage Google and Bing invoicing processes, ensuring accuracy and compliance.
Senior Associate
Annalect(Omnicom media group)
09.2021 - 03.2023
- Created and implemented social media campaigns across targeted social media channels (Facebook & Google ads)
- Creating pages on Facebook, Facebook Insights(Increased likes and impressions)
- Create and manage social media paid campaigns
- Engaged in keyword research and paying attention to keyword density using SEMrush and Google keyword planner tools
- Analysis of Competitors on social networks profiles on Facebook
- Closely worked on Conversion tracking codes and remarketing methods
- Creating weekly, and monthly traffic reports and presenting them to clients and management
- Adding websites in Google Analytics and verifying tracking code
- Continuously monitoring impressions and clicks and making changes in ON page
- Supporting advertiser in their Campaign launches, pushing campaigns to the ad server, and taking care of monthly billing
- Tracking campaigns in Prisma as per media plans and pushing the same to an ad server (DCM)
- The previous month’s billing will be taken care of for Direct, Social, and search buys, and those numbers will be actualized in Prisma and Push to finance
- Supporting Linear TV ad trafficking
- Resolving the queries raised by the GAO and onshore Team
- Performing Quality checks for all campaigns before going live
- Preparing pacing reports by referring 1st party and 3rd party delivery numbers optimization should be done if needed
- Good Knowledge of Media Ocean Apps
- Weekly twice interacted with clients through calls- and noted down the new updates that have been shared with us
- Used Platforms: Google Ads Manager (DFP), Prisma, Campaign Manager (DCM), Meta Ad Manager, Microsoft Advertising (Bing), Google Ads, DDS(Data distribution service).
Associate Content reviewer
Wipro limited (Client-Google)
03.2020 - 09.2021
- Managing paid search marketing campaigns in Google Adwords
- Create and manage social media paid campaigns
- Reviewing Google Ads as per google policy requirements
- Met schedule using excellent planning and coordination skills
- Developed excellent working knowledge of industry trends and improvements in processes.
Education
BE - Civil Engineering
SJB Institute of Technology
Bengaluru01.2017
Some College (No Degree) - Civil
SJBGS Ploytechnic
Nagamangala, Mandya DistSkills
- Google Ads & Bing Ads Management
- Pay-Per-Click (PPC) Advertising
- Comprehensive Keyword Analysis
- Weekly Performance Reporting
- User Behavior Analysis via Google Analytics
- Competitor Research & Insights
- Facebook Ad Manager (Meta)
- Ad Exclusion List Development
- Google Trends & Search Term Analysis
- Familiarity with SEM tools such as SEMrush & Google keyword planner
- Excellent communication and presentation skills
- Demographic targeting & Ad extensions
- Quality Score Improvement
- Remarketing Strategies
- Microsoft Excel, Google Sheets with additional settings like ASAP Utilities
- Social Media Engagement
- KPI Monitoring & Tracking
- Used Canva & Crello for creating social media Creatives
Certification
- Google Ads certified
- Google Marketing Tools certified
- Bing Ads Certification
- Meta ads
- Google Analytics Individual Qualification
Languages
Kannada
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Hindi
Beginner (A1)
Telugu
Beginner (A1)
Projectsdelivered
- Mathrutva.in
- Nissan.in
- Ootybookings.in
- Experienceandamans.com
- HItnat.com
- Zepto
- Swiggy
- Techgreensolution.com
- Woodswholesalewine.com
Hobbies
Engaging in Farmland when I get time, Playing volleyball, Listening to music, Bike raiding & Cooking.
Timeline
SEM Specialsit
Silvermine Software India Pvt Ltd
05.2023 - Current
Senior Associate
Annalect(Omnicom media group)
09.2021 - 03.2023
Associate Content reviewer
Wipro limited (Client-Google)
03.2020 - 09.2021
BE - Civil Engineering
SJB Institute of Technology
Some College (No Degree) - Civil
SJBGS Ploytechnic
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