Tanvi Parchure

ZEE Social - Content Solutions and Platform Partnerships

• Revenue-Driven Content Creation: Led a 3-member team to drive revenue through innovative content solutions and IPs for brands
• Financial Optimization: Proficiently managed profit margins with a keen focus on consistent revenue inflow and cost containment
• Market Insights and Trends: Leveraged consumer insights and industry trends to identify brand opportunities and create tailored content solutions
• Product Development: Developed revenue-generating products and monetization opportunities, totaling 140 Mn in revenue potential.
• Cross-functional collaboration: Collaborated with diverse teams like channel marketing teams, sales, talent teams to ensure smooth brand execution and content delivery.
• Vendor Relationships: Cultivated and maintained key vendor relationships with agencies, tech partners, production houses to enhance content solutions and streamline processes.
• Sales Support: Supported the sales team in leveraging social brand assets for monetization by pitching and providing solutions for briefs
• Campaign Highlights: Spearheaded successful campaigns like Cadbury Thank You, Goan Gullies X Jawa & Maruti, and Chef Vs. Fridge X Haier Masterclass. Pril Rishtey Chamke Recipies X IFTBD
• Strategic Partnerships: Devised revenue strategies and partnered with Meta, resulting in increased platform reach and revenue with content syndication.
• Meta Content Partnership: Managed content flow across teams for Meta, driving higher platform reach and revenue.
• Impactful Marketing & Brand Campaigns: Integral to groundbreaking campaigns like "13 Ki Tayyari", "Corona Ko Harana Hai" in collaboration with FICCI and more for key apertures

ZEE Corporate Masterbrand Strategy

• Led the development and implementation of masterbrand strategy for ZEE in alignment with the stakeholders to enhance the brand equity of ZEE
• Determined the positioning, messaging, and tone of voice for the master brand on social media
• Collaborated with internal teams and external agencies to produce high-quality and visually appealing social content
• Collaborated with external stakeholders, such as influencers or brand partners, to enhance the master brand presence on social media
• Worked on high-impact consumer-facing campaigns for Zee Masterbrand – TV is family, Family Day, Independence day etc

Zee Channel Launches

• Played a significant role in the successful launch of Zee Punjabi, Zee Thirai, Zee Picchar, and Zee Bioskope as part of the innovative Soul to Screen project at ZEE
• Developed a robust content strategy for the social media launch of Zee Punjabi, ensuring maximum engagement and brand impact with original content creation & engagement opportunities for the brand
• Contributed to the creation of essential trade communication decks for the Chief Marketing Officer (CMO), delivering strategic insights and compelling messaging for the launch

NTO Campaign Strategy for Digital

• Played a pivotal role in the NTO campaign, strategically promoting and ensuring the widespread adoption of ZEE channels across various key markets
• Implemented targeted marketing and communication strategies in collaboration with agencies to increase consumer awareness and encourage the uptake of ZEE channels
• Collaborated with cross-functional teams to develop compelling messaging, create impactful marketing materials, and execute effective promotional activities
• Launched two key campaigns -A campaign specifically targeted at the Punjab Market -Lo Control Back movement and Channels ka chunaav campaign with Ali Fazal.

HelloZEE Project

• Successfully launched an internal community for Zee employees in partnership with HR colleagues during the lockdown period
• Lead the platform strategy, content management, and the curation of live virtual events for the internal community.

• Developed and executed digital content and strategy for TVF & Girliyapa, driving brand awareness and engagement (Tripling Season 1, Humourously Yours Season 1, Girliyapa sketches )
• Created compelling video content specifically for Girliyapa, catering to the target audience and brand identity
• Created a popular social IP – Thug Wife for Girliyapa
• Established and managed successful tie-ups and collaborations with creators for Girliyapa, expanding the reach and enhancing brand partnerships
• Managed content calendars, ensuring timely execution and seamless coordination of social media campaigns.

• Launched Mumbai Police Twitter handle on social by being a key part of the content development team that defined the language and tonality of their debut.
• Led ideation and strategy development for key client accounts, delivering innovative solutions to meet their objectives along with maintaining strong relationships and ensuring client satisfaction
• Managed and mentored the social team, fostering collaboration and ensuring efficient workflow
• Oversaw dashboards and content calendars, maintaining organized and timely execution of client campaigns
• Pitched for new business opportunities and upselling to existing clients.
• Accounts: Viacom18 Corporate, Kaya Skin clinic, Mumbai Police, CNBC Awaaz

• Developed and executed comprehensive social media marketing content and strategies and innovations for Tseries movies & music, ensuring effective promotion and audience engagement by creating original content to promote films and music.
• Managed responses and interactions on social media platforms, maintaining a positive brand image and engaging with the audience
• Coordinated with artists and talent teams to establish successful collaborations and partnerships for promotional activities
• Projects, Tseries: Nautanki Saala, Aashiqui 2 ,Yaariyan ,Bhoothnath Returns , BABY, Roy and more

• Content creation for Brands and Movie Brands
• Create a positive perception about the brand/movie in online space
• Response Management
• Content seeding
• Projects at Everymedia: Lafangey Parindey, YRF ,Karvy Private Wealth , Band Baajan Baraat
• Projects at Digit 9.0 : ZNMD, Shor in the city, Ishq Bector, Force