Sagar Barua

• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Monthly growth of sales from 4 L - March 2023 to 4.25 crores in May 2024.
• Lead,managed and guided a team of 60 sales enthusiasts across 5 major cities across different hierarchies to produce result oriented business.
• Ensure a trade margin of 12% for all orders processed
• Design and build internal software for sales tracking and also customer order journey along with current status of receivables.
• Maintaining a 88% collection to sale ratio over the period to ensure limited fund blocking in the business journey.
• Innovate with new age lenders for business loans to existing customers so that company fund is not blocked in unsecured loans.
• Generated 4 crores of technical revenue selling Garage management software across India , Malaysia , KSA
• Business Highlights -

FY 2023-24 - 30 crores

Supply - 1000 multi brand workshops

Demand - 100 Vendors across OEM and OES

Supply - 100 workshops in automobile SAAS system

Retention rate garages - 60%

Sales to Collection % - 88%

• Led the entire South P&L which contributed roughly 35% of the total business
• Handling multiple verticals like B2B , Insurance , B2C , Spares & Private Label
• Led a team of 350+ people through indirect and direct reports through the journey.
• Increased B2B fleet business to 1cr / month in 6 months of operations , onboarding 200 fleets in a year and managing 20 sales reps across hierarchies.
• From 100 cars per month in apr 2019 to 600/month in Dec 2019.
• Leading insurance sales through agency channel , brokerage firms , insurance companies from scratch to around 50 cars per day and a portfolio of around 3 cr monthly.
• Lead the non-network spares sales Pan India with an additional portfolio of 5 Cr/ per month build from scratch with a team size of 40 sales people across the country.
• Business Highlights -

FY 2019-20 - 20 crores

FY 2020-21 - 56 crores

FY 2021-22- 100 crores ( Southern Region)

FY 2021-22 - 48 Crores ( Non -network spares sales)

• Led a team of 6 Key Account Managers and 20 Relationship Officers across Bangalore , Chennai and Hyderabad
• Hunting for leads with cooperates for Paytm Payments Bank accounts , Paytm Gratification product and also Paytm Food Wallet
• Closure for deals while maintaining a commission of 0.25 to 2% .
• Managed a portfolio of around 10 CR monthly topline in salary accounts, gratification and food wallets.
• Onboarded around 80 clients in personal capacity in the first three months of the tenure.
• Notable clients - Quess Corp, Landmark Group, HCL, Vivo.
• Setup up the training center for the south operations for KYC and account opening process
• Maintained the operations and call center for queries regarding the KYC and other sold products
• Trained more than 100 people including the on -role and off-role for corporate and individual account activation
• Managed a portfolio of around 10 crores monthly topline in salary accounts, gratification and food wallets

• Launched the SMART model in Guwahati & Shillong market for the company and taken it to 3x in terms of supply & revenue.
• Onboarded 50 hotels across two cities with around 600 SRN ( Sellable Room Nights) with a commission percentage of 22%.
• Onboarded the first flagship in both the cities within 3 months of joining.
• Introduced the Oyo self financing in the North-East market with tremendous efficiency contributing higher recovery rates and secured returns for the company.
• Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new clients in assigned territory.

• Heading end to end business cycle for clients
• Generating leads & converting them to potential clients
• Plan, Execute & Negotiate product at relevant touch points
• Member of the core team designing the communication strategy for the new market
• Execute strategy for client retention & loyalty.

• Integral part of the core marketing team
• Drive the corporate alliances and partnerships for the company
• Plan, execute and measure marketing campaigns at relevant touchpoints
• Member of the core team designing the Communication Strategy and Launch ATL/BTL Campaigns
• Formulate and execute strategy for customer retention & loyalty.