Summary
Overview
Work History
Education
Timeline
Accomplishments
Work Availability
Strengths
Strengths
Recommendations
Generic
Sagar Chouhan

Sagar Chouhan

SaaS Sales Leader | Lover Of Breakfast Foods & Kittens | Building SDR & AE Teams
Chandigarh

Summary

A career in sales happened by chance to me. I took that as an opportunity and have never looked back. I am a thinking, mature, and hugely driven professional with a combined experience of 16+ years in Sales, CustServ, Customer Success, SaaS Solutions & Business Development. Built and led multiple SaaS Sales teams in India for the global market. With a track record of overachieving quotas (QoQ) consistently for the past 8 years by 200-220%, I have a knack for experimenting and converting worked experiments into a process that can scale.

Highlights:

  • Established 5 SDR/BDR, 1 Customer Success, and 4 AE teams domestic and internationally.
  • Hired and trained over 100 SDRs, AEs.
  • Cumulative $70M+ in closed new business.
  • Cumulative $675M+ in pipeline added.
  • Successfully built and scaled sales development teams for Chargebee and CleverTap (one of the top SaaS companies in India)
  • Expert in Sales Hiring, Sales Operations, and Sales Enablement functions.
  • SaaS Sales Community Contributor, currently consulting 25+ growing startups to help them scale the inside sales function.

A rare mix of engineer and sales, a startup guy, with hands-on experience in tidbits of everything. Personally, I'm energetic, passionate, confident, and a go-getter, the type of person whom you can rely upon to get things done.

New Blog: https://medium.com/@The_SaaS_Sales_Insider

Overview

16
16
years of professional experience
3
3
Languages

Work History

Head of Sales Development

Veremark
04.2023 - 08.2024
  • Built the global remote Enterprise and Mid-market SDR Team from 0 to now 7 reps
  • 100% of the team globally met their quotas in 2023, QoQ overachievement of meetings,opportunities, and pipeline quotas.
  • 173%+ attainment against the 2023 annual plan.
  • Set up the hiring process, tech stack, onboarding plan, GTM plans, and S/BDR growth plans

VP of Sales and Business Development

Nova Benefits
04.2022 - 08.2022
  • Managed the entire Sales Org (50 reports, 3 directors, 2 regional sales managers).
  • Responsible for new and expansion revenue goals.
  • Increased sales rep productivity - closing more deals per month, higher ACV per new deal.
  • Built and managed the Sales Operations team, now a 6-member team working end-to-end BA for the company.
  • Started the Enterprise Sales team, and hired 3 Enterprise AEs carrying a 100Cr+ book of business.
  • Built the Enterprise BDR team.
  • Built and managed the Data Operations team which focused on managing the company's TAM for Outbound and Inbound Lead Generation and multiple GTMs.
  • Implemented new CRM, Sales Engagement Tools, Incentive Plans, and other key sales processes.

Head, Global Sales Development

CleverTap
12.2020 - 03.2022
  • Heading Sales & Business Development Globally. From building the function, team, and processes from scratch to hire, and coaching the SDRs.
  • Created and Lead the Sales Development & Business Development functions (12 direct reports) globally for CleverTap (NORAM, UKI, Nordics, EMEA, APAC, ANZ, ROW.
  • 100% of the team globally met their quotas, QoQ overachievement of meetings, opportunities, and pipeline quotas.
  • 150%+ attainment against the 2021 annual plan.
  • Set up the hiring process, tech stack, onboarding plan, GTM plans, and S/BDR growth plans globally.
  • Built the Marketing to SDR to AE team handover process, SLAs, automation, and workflows.
  • Implemented Outreach.io, Salesforce and ChiliPiper for the Sales Development team.

Global Lead - Outbound Sales Development

Chargebee
03.2019 - 11.2020
  • As the Global Sales Development Lead, I am responsible for growing demand through outbound outreach.
  • Manage outbound BDRs and AEs worldwide to ensure our Strategic Account Executives have enough opportunities to meet or exceed their enterprise sales targets.
  • $5MM+ Pipeline generated during tenure.
  • Closed $1.5MM+ New Business ARR individually
  • Hired, on-boarded, mentored from all BDRs
  • Initiated & led Chargebee's first Outbound Sales Campaign and made it a success, starting in APAC, then implementing an Account-Based Sales Strategy globally.
  • Successfully mentored New Account Executives and Sales Development Representatives as an enabler.
  • 100% of the team globally met their quotas, QoQ overachievement of meetings, opportunities, and pipeline quotas.

Head of Sales and Business Development

Revvlocity
01.2018 - 01.2019
  • I lead a team of 15 SDRs & 10 AEs, 7 GTMs, 5 Data Researchers.
  • Responsible for all operations, governance, cadence, metrics, execution to plan, and most importantly…revenue delivery!
  • $3.2MM Non-recurring Pilot Revenue/year.
  • Set up sales playbook for SDRs, AE teams.
  • Traveling to the US to close large deals, build client relationships.
  • Average team achievement 117 qualified bookings/month maintaining an average of 10k calls/quarter.
  • Logos Closed: Glenmark, Heineken, Johnson & Johnson, GlaxoSmithKline, Sanofi, Sun Pharma, JBS Foods, Alere, Lynden International, Corning, Molson Coors, Nestle, Danone, Cardinal Health, Sekisui, Telephonics Corporation, LARC.

Head of Mid-Market SaaS Sales and Customer Success

Jungleworks
06.2017 - 12.2017
  • Responsible for building the AE, SDR, and CSM team for the new SaaS product.
  • Built the Customer Success, Support, and Sales Teams from Scratch (7 SDRs, 10 AEs, 3 CSMs, 4 Tech Support reps).
  • Responsible for New Business, Transactions, Escalations, Customer Churn, Retention, and MRR Growth strategies.
  • Also responsible for Revenue Growth, Account Expansion, Customer Success, and Technical Support.
  • Setting up Upsell, Renewals, Calls targets for CSMs, and chat support reps.
  • Understanding user behavior and developing customer engagement and retention strategies
  • Direct contact with the biggest customers, and connecting with C-level executives to ensure it is a success for them.
  • $2.5M new business closed in 2017 in my 7 months tenure (~150 new customers onboarded)

Sr. Enterprise AE & Team Lead (SDR, AE) - NAMER

Kayako Support Systems Pvt Ltd
08.2015 - 04.2017
  • Part of Kayako's Enterprise Sales team in North America. Sold first Kayako Enterprise and sold the most Enterprise Subscriptions.
  • Hired, trained, and mentored 10-12 new salespeople per quarter. Achieved 100% new business conversion rate for the Americas, with an average conversion rate between 90% - 98%.
  • Work directly with customers via telephone/meeting platforms to describe products, give demonstrations, negotiate, and close the
    deals.
  • Work with Support, Engineering, Customer Success, and Marketing team to ensure the best customer experience.

Regional Sales Director - OCEANIA

Kayako Support Systems Pvt Ltd
01.2014 - 08.2015
  • Explored a new region at Kayako, and wore multiple hats of SDR, AE, CSM and Pre-Sales Engineer all at the same time and delivered beautifully on the challenge.
  • Selling Kayako Products/Solutions from SMB to Fortune 500 companies. Leveraging various levers Totango, Salesforce, and other tools to drive closure.
  • Winner of “Are you the Next Star?” in-house webinar contest.
  • Execute strategic call & email campaigns around upgrades, new product launch & legal compliance initiatives.
  • Managing pipelines and moving opportunities along the sales cycle to closure. Mentor new hires and prepare them for ADM roles.
  • Exceeded sales goals by 157 %, generating $250k+ New Business MRR in revenue.
  • Promoted to Sr. Enterprise AE & Team Lead role to repeat success in North America for the business.

Senior Inside Sales Associate - AT&T

HCL Technologies
06.2013 - 01.2014
  • Selling AT&T Services - Internet Connections - Hardware.
  • High End – Modem/Router/Internet Troubleshooting. B2C Inbound-Outbound Sales of AT&T Internet Connections and Services.
  • Nurturing existing customer relationships and working closely with cross-functional teams including SE's for cross-sell/upsell.
  • Provide product support for calls or chat. Manage upset customers, conflicts, and challenging situations. Leadership roles including Audit Team, system training, and Mentor to new hires.
  • Go-to person for new reps and particularly challenging calls as one of the company's new and established employees. Voice and Accent Trainer.
  • Managed customer calls effectively and efficiently in a complex, fast-paced and challenging call center environment. Managed high call volume with tact and professionalism.

Sales Manager

Omega Hand Tools Corp
04.2010 - 05.2013
  • Selling Hand Tools in India to various Automotive and Hand Tools companies.
  • B2B Sales APAC, selling to big Hand Tools Manufacturers players like Eastman cast and forge Ltd, Black Jack India Ltd, Venus Industrial Corporation, Wulf Tools Ltd.
  • Lead Welder, Precision Welding, and Fabrication of hand tools. Maintain active engagement with new and existing customers via calls and email.
  • Maintain existing customer accounts, manage new orders and ensure timely delivery of factory merchandise. Train and mentor
    existing staff to learn the fundamentals of sales/computers to grow professionally.

Sales Manager - Retail Sales B2C

Ed Hardy & Christian Audigier Corporation
06.2008 - 04.2010
  • Selling full array of Ed Hardy Merchandise - from clothes to Accessories to local and overseas customers.
  • Increased sales volume by 128% in less than 1 year.
  • Recommended merchandise to customers based on their needs and preferences. Assigned employees to specific duties to best meet
    the needs of the store.
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
  • Managed a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.

Education

Bachelor of Science - Information Technology

Punjab Technical University
Jalandhar, PB
07.2009 - 2012.09

Timeline

Head of Sales Development

Veremark
04.2023 - 08.2024

VP of Sales and Business Development

Nova Benefits
04.2022 - 08.2022

Head, Global Sales Development

CleverTap
12.2020 - 03.2022

Global Lead - Outbound Sales Development

Chargebee
03.2019 - 11.2020

Head of Sales and Business Development

Revvlocity
01.2018 - 01.2019

Head of Mid-Market SaaS Sales and Customer Success

Jungleworks
06.2017 - 12.2017

Sr. Enterprise AE & Team Lead (SDR, AE) - NAMER

Kayako Support Systems Pvt Ltd
08.2015 - 04.2017

Regional Sales Director - OCEANIA

Kayako Support Systems Pvt Ltd
01.2014 - 08.2015

Senior Inside Sales Associate - AT&T

HCL Technologies
06.2013 - 01.2014

Sales Manager

Omega Hand Tools Corp
04.2010 - 05.2013

Bachelor of Science - Information Technology

Punjab Technical University
07.2009 - 2012.09

Sales Manager - Retail Sales B2C

Ed Hardy & Christian Audigier Corporation
06.2008 - 04.2010

Accomplishments

  • Worked as a guest lecturer at PTU Distance Learning Centre - Jalandhar.
  • State-level Cricketer, Swimmer and Volleyball coach.
  • Have won the various debate, sports competitions.
  • Taught children in slum areas. Helped under-privileged children by giving free English and other educational classes.
  • Taught children in slum areas. Helped under-privileged children by giving free English and other educational classes
  • Actively worked in blood donation camps at the college level.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Strengths

  • Advisor - Practical concrete thinker
  • Stimulator - Host of other people's emotions
  • Teacher - Looks to unleash people's potential

Strengths

  • Advisor - Practical concrete thinker
  • Stimulator - Host of other people's emotions
  • Teacher - Looks to unleash people's potential

Recommendations

Shiffana Mk - Head of HR at Nova Benefits:  A sales leaders who practices people first principles to meet revenue figures. Sagar and I worked together on sales incentives strategy, people management, and performance rigour. One thing that stood out in all our conversations is how Sagar was deeply passionate about enhancing people experiences to inspire the team to do more. His team strategy stemmed from a fine balance of compassion and accountability.


Ketan Pandit - Head of Marketing at Zuddl: I worked with Sagar when he led the SDR team at CleverTap. I admire his attention to detail and zeal to get things done. He is an exceptional people leader, evident from his team's retention numbers. He built a strong foundation for his SDRs and executed them with a surgeon's precision.


Puneet Kataria - Founder, CEO at CustomerSuccessBox: I started working with Sagar when he was still toying with the idea of a career in sales. If I have to define Sagar in three words those will "One man Army". Sagar is a self-motivated person. Who is fully capable of mountains just by himself. There was a time, we started exploring a new region at Kayako, and Sagar wore three hats of SDR, AE and Pre-Sales Engineer all at the same time and delivered beautifully on the challenge. He is very plugged into the technical world and continues to be that true cross (rare to find) between an Engineer and Sales gives him a real edge in the tech sales world. Sagar's enthusiasm to learn continuously drives him to search for knowledge made him stand apart from the rest of the gang. His collection of sales articles, training and books were quite impressive. He literally maintained one of the most exhaustive digital sales learning asset library. It was not merely the collection, but his ability to learn and "APPLY" which has transformed him from a young sales rep to a pro level in no time.


Rahul Wadhwa - Sales Direcetor at Avataar: Sagar & I worked together for more than 10 months and It would be unfair If I don't credit him for my professional success. He's a great mix of Passion, Knowledge, No BS approach and Ambition which sets him apart from the rest of team and the reason why I would love to work with him again in the future. If you want to talk sales and have fun at the same time, he's your guy!


Srinivas Birasal - BDR Team Lead, Chargebee: For the most part of our stint with Chargebee, Sagar was my manager and not just any manager, but the one who could bring in huge deals real quick! So quick, that our CEO once put up a note on his desk as "Rain Maker". Sagar craves consistent improvements, and it shows in the way he has grown in the past few years. If you are a colleague to him then most likely your career is on an upward trajectory already, that's how good he is!


Jayashree S - Presales Manager, MoEngage: Sagar and I were a sales - presales team for Chargebee, North America. He is a thorough professional and a pleasure to work with. With his inputs, I was able to do more customized demos and ultimately technical closures. He is open to feedback and experimenting with different approaches based on what we learned, often bringing better results. For example, we decided that we do the discovery sessions together so that we could reduce the sales cycle. This also helped us avoid confusion and scope creep later on. This kind of dynamism and openness sets him apart from other AEs. He's one of the more technically sound sales professionals and is very thorough. His notes are comprehensive and everything is logged. He involved the stakeholders in every step of the deal, so there were no misses. The result - smooth and fast-moving deals that benefit everybody involved. He approaches prospects sincerely and with no bias, rather than just trying to sell which they appreciate. Personally, Sagar has set the bar for AE / Sales, and the results speak for themselves.


Ingrid Rieske - Embassy of the Netherlands: Sagar is friendly, professional, and client-oriented. He has been a great help in implementing the Kayako helpdesk for the Embassies of The Netherlands. Kayako is lucky to have him as sales manager!

Sagar ChouhanSaaS Sales Leader | Lover Of Breakfast Foods & Kittens | Building SDR & AE Teams