Summary
Overview
Work History
Education
Skills
Notableaccomplishments
Languages
Accomplishments
Timeline
Sagar Muthu Kumar

Sagar Muthu Kumar

Sales and Marketing
Bangalore

Summary

A competent professional with 17 years of experience in Business Planning, Sales & Marketing and Product Development in the Automobile sector. Comprehensive experience in Product Promotion, Channel & Distribution Management, Dealer Development, Client Relationship & Team Management, Sales Operations, Sales Forecasting and Analysis, Business Development. Contributed in executing high level sales initiatives; experienced in strategizing procedures, standards and operational policies. Collaborated with key stakeholders to understand customer insights and executed customer centric programs, which increased margin growth. Strong business acumen with the capability to establish market presence and increase revenues and profitability. Expertise in analyzing market trends to provide critical inputs for formulating and executing marketing strategies. Successfully led key business initiatives & strategies to meet changing market, thereby resulting into an increase in market share & added top and bottom line. An effective communicator & negotiator with strong analytical, problem solving and organizational abilities.

Overview

20
20
years of professional experience

Work History

South India Head- Sales

Conscious Edge Consulting Private Limited
2023.01 - Current
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Excellent communication skills, both verbal and written.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

· Channel Partner development and Management

· Team Management

· Pre-sales- Lead generation, Product demonstrations, POCs

· Upsell to existing customers

· Negotiations and Closures

Regional Sales Manager , State Head

Bridgestone India
2017.07 - 2022.12
  • Collaborated with cross-functional teams to develop comprehensive solutions addressing complex challenges facing the state.
  • Negotiated contracts with vendors, securing favorable terms that maximized value while minimizing costs to the state.
  • Managed budgets and resources effectively, ensuring optimal allocation and utilization for maximum impact.
  • Enhanced program efficiency by streamlining processes and implementing strategic initiatives.
  • Led teams of professionals in achieving organizational goals through clear communication, collaboration, and guidance.
  • Evaluated program effectiveness using various data sources, making informed decisions to enhance outcomes for constituents.
  • Served as a subject matter expert in policy development efforts, contributing insights to inform legislation impacting the state director''s purview.
  • Launched new programs and initiatives in response to identified gaps in services or emerging issues within the community.
  • Facilitated professional development opportunities for staff members, helping them grow within their roles while enhancing overall organizational performance.
  • Represented the organization at conferences, meetings, and other events to establish relationships with external partners instrumental in furthering the state director''s mission.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Represented organization at industry conferences and events.
  • Developed innovative sales and marketing strategies to facilitate business expansion.

Regional Sales Manager

Michelin Tyres India Pvt. Ltd.
2012.01 - 2017.07
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Managed team of 12 regional sales representatives and consistently achieved high sales targets.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Executed successful marketing campaigns to generate new business and expand customer base.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Finalized sales contracts with high-value customers.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Championed continuous improvement initiatives within the region''s operations by seeking feedback from clients, team members, and industry partners, driving enhancements where needed.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Executed successful promotional events and trade shows.
  • Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
  • Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
  • Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
  • Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
  • Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
  • Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
  • Developed and managed budgets to confirm proper use of resources and maximize profitability.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
  • Negotiated favorable contract terms with vendors in support of cost reduction efforts and improved profitability margins for the region''s business operations.
  • Facilitated seamless communication between departments for better collaboration on projects that further supported regional growth initiatives.
  • Proactively identified potential bottlenecks in the sales pipeline to minimize risks and maintain a healthy deal flow for sustained revenue growth.
  • Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
  • Built relationships with customers and community to establish long-term business growth.
  • Implemented systems and procedures to increase sales.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Organized promotional events and interacted with community to increase sales volume.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Area sales Manager

Michelin Tyres India Pvt. Ltd.
2010.01 - 2012.01
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Exceeded targets by building, directing, and motivating high-performing sales team.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.

Territory Sales In-charge

Michelin Tyres India Pvt. Ltd.
2008.03 - 2010.01
  • Assisted in the recruitment and onboarding process for new hires, ensuring a successful transition into their roles.
  • Improved product knowledge for sales teams through engaging workshops and hands-on demonstrations.
  • Established trust-based relationships with clients by delivering personalized service focused on understanding their unique business challenges and goals.
  • Provided ongoing professional development opportunities for sales team members to enhance their skills and expertise in specific areas.

• Develop and execute a business plan to attain sales objectives proficiently.
• Handling a dual sales channel, direct sales from company as well as those through dealers in the region
• Developed 12 Key accounts in the market which Was giving 15% of Sales Growth Month on Month and Revenue

Senior Sales Consultant

Elite Automobiles
2005.01 - 2008.03
  • Established strong client relationships for increased customer loyalty and repeat business.
  • Evaluated clients' needs and created plan of action to provide solutions.
  • Cultivated existing customer relationships and built rapport with new clients using extensive product knowledge and 24-hour return call policy.
  • Provided exceptional customer service, addressing concerns promptly and professionally.
  • Organized and attended industry events, strengthening brand presence within the marketplace.
  • Identified prospects through cold calling, social media and trade publications.
  • Collaborated with marketing teams to create engaging promotional materials that highlighted product benefits.
  • Conducted product demonstrations, showcasing company offerings to potential clients.

Education

MBA - Finance & Marketing

R .V. Institute of Management, Bangalore, Karnataka
10.2004

BA - Economics

Christ College, Bangalore, Karnataka

Skills

Strategic Sales & Marketing

Notableaccomplishments

  • Implemented New Project PPK Service In Fleet Business, Enrolled 10 Key Accounts Into New Service Revenue Business Monthly revenue of 2 Cores with Margin of 25%
  • Recognized as Best Region in country across all business areas (Bridgestone)
  • Recipient of Polaris Award as Best Regional Manager of the country (Michelin)
  • Augmented business from INR 5 crores to INR 19 crores per month
  • Enhanced the Market share of 4% to 25% Radial Tyres in terms of stiff competition from other Radial Tyres Manufactures
  • Successfully developed ATL/BTL plans and trade marketing activities for the region which increased revenue by 15% and generated lead.
  • Pivotal role as Developer of the Value Proposition Model
  • Played a key role in increasing the business by 37% in overall sales
  • Led prestigious clients like VRL, DHL, TCI, Snowman, Small Medium Enterprises, Govt. Organization, and Govt. Embassies
  • Orchestrated digitization for sales & marketing functions
  • Pioneered 3S Concept Stores across region, created durable partners which increased commitments and brand promotions at stores
  • Acknowledged as Best Account Manager for the country for 2010 and Best Region Star Account Manager for 2011

Languages

English
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Intermediate (B1)
Telugu
Intermediate (B1)

Accomplishments

 Implemented New Project PPK Service In Fleet Business, Enrolled 10 Key Accounts Into New Service Revenue Business Monthly revenue of 2 Cores with Margin of 25%
 Recognized as Best Region in country across all business areas (Bridgestone)
 Recipient of Polaris Award as Best Regional Manager of the country (Michelin)
 Augmented business from INR 5 crores to INR 19 crores per month
 Enhanced the Market share of 4% to 25% Radial Tyres in terms of stiff competition from other Radial Tyres Manufactures
 Successfully developed ATL/BTL plans and trade marketing activities for the region which increased revenue by 15% and generated lead.
 Pivotal role as Developer of the Value Proposition Model
 Played a key role in increasing the business by 37% in overall sales
 Led prestigious clients like VRL, DHL, TCI ,Snowman, Small Medium Enterprises, Govt. Organization, and Govt. Embassies
 Orchestrated digitization for sales & marketing functions
 Pioneered 3S Concept Stores across region, created durable partners which increased commitments and brand promotions at stores
 Acknowledged as Best Account Manager for the country for 2010 and Best Region Star Account Manager for 2011

Timeline

South India Head- Sales - Conscious Edge Consulting Private Limited
2023.01 - Current
Regional Sales Manager , State Head - Bridgestone India
2017.07 - 2022.12
Regional Sales Manager - Michelin Tyres India Pvt. Ltd.
2012.01 - 2017.07
Area sales Manager - Michelin Tyres India Pvt. Ltd.
2010.01 - 2012.01
Territory Sales In-charge - Michelin Tyres India Pvt. Ltd.
2008.03 - 2010.01
Senior Sales Consultant - Elite Automobiles
2005.01 - 2008.03
R .V. Institute of Management - MBA, Finance & Marketing
Christ College - BA, Economics
Sagar Muthu KumarSales and Marketing