
A competent professional with 17 years of experience in Business Planning, Sales & Marketing and Product Development in the Automobile sector. Comprehensive experience in Product Promotion, Channel & Distribution Management, Dealer Development, Client Relationship & Team Management, Sales Operations, Sales Forecasting and Analysis, Business Development. Contributed in executing high level sales initiatives; experienced in strategizing procedures, standards and operational policies. Collaborated with key stakeholders to understand customer insights and executed customer centric programs, which increased margin growth. Strong business acumen with the capability to establish market presence and increase revenues and profitability. Expertise in analyzing market trends to provide critical inputs for formulating and executing marketing strategies. Successfully led key business initiatives & strategies to meet changing market, thereby resulting into an increase in market share & added top and bottom line. An effective communicator & negotiator with strong analytical, problem solving and organizational abilities.
· Channel Partner development and Management
· Team Management
· Pre-sales- Lead generation, Product demonstrations, POCs
· Upsell to existing customers
· Negotiations and Closures
• Develop and execute a business plan to attain sales objectives proficiently.
• Handling a dual sales channel, direct sales from company as well as those through dealers in the region
• Developed 12 Key accounts in the market which Was giving 15% of Sales Growth Month on Month and Revenue
Strategic Sales & Marketing
Implemented New Project PPK Service In Fleet Business, Enrolled 10 Key Accounts Into New Service Revenue Business Monthly revenue of 2 Cores with Margin of 25%
Recognized as Best Region in country across all business areas (Bridgestone)
Recipient of Polaris Award as Best Regional Manager of the country (Michelin)
Augmented business from INR 5 crores to INR 19 crores per month
Enhanced the Market share of 4% to 25% Radial Tyres in terms of stiff competition from other Radial Tyres Manufactures
Successfully developed ATL/BTL plans and trade marketing activities for the region which increased revenue by 15% and generated lead.
Pivotal role as Developer of the Value Proposition Model
Played a key role in increasing the business by 37% in overall sales
Led prestigious clients like VRL, DHL, TCI ,Snowman, Small Medium Enterprises, Govt. Organization, and Govt. Embassies
Orchestrated digitization for sales & marketing functions
Pioneered 3S Concept Stores across region, created durable partners which increased commitments and brand promotions at stores
Acknowledged as Best Account Manager for the country for 2010 and Best Region Star Account Manager for 2011