SAGAR SAXENA
Digital Marketer
Gurrugram
Summary
Experienced with marketing automation and process optimization, ensuring seamless campaign execution. Uses data analysis to inform strategic decisions, enhancing overall marketing performance. Track record of fostering collaboration and flexibility within teams to achieve targeted outcomes.
Overview
8
8
years of professional experience
2025
2025
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Marketing Operations Specialist
Skala Media Pvt. Ltd.
11.2024 - Current
- Increased brand awareness by developing and executing targeted Digital marketing campaigns using Meta, Google & Tik Tok.
- Managed backend operations and ensured comprehensive compliance checks for new domains, maintaining adherence to company and industry standards.
- Conducted detailed audits of ad accounts to verify content accuracy and ensure compliance with client requirements and platform guidelines.
- Led the review and validation of customer content across ad accounts, ensuring correct content usage and preventing policy violations.
- Coordinated with cross-functional teams to optimize backend processes for ad account management and domain compliance.
Business Process Executive - Google Ads
Cognizant Technology Solutions
11.2023 - 11.2024
- Company Overview: On Site Google
- Provided support to Google Ads advertisers, effectively addressing their queries
- Expert in managing Google Ads campaigns with a focus on maximizing ROI and driving targeted traffic
- Providing assistance to APAC clients in resolving queries related to Google Analytics
- Successfully developed and executed comprehensive PPC strategies, leveraging keyword research and competitive analysis to optimize ad performance
- Proficient in utilizing Google Analytics to track campaign effectiveness, analyze data, and implement continuous improvements
- On Site Google
Operations Manager
AlmaBetter Edutech
10.2022 - 10.2023
- Strong background in managing and optimizing Google Ads and Meta Ads campaigns
- Proven track record of driving growth through strategic planning and data-driven decision-making
- Demonstrated analytical and strategical thinking to research projects
- Skilled in overseeing daily operations, improving processes, and enhancing team productivity
Senior program Executive
Edukemy Educational Services Pvt Ltd.
09.2021 - 10.2022
- Played a key role in developing and implementing a new category for bank and SSC exams, maintaining alignment with educational standards and goals
- Assisted in organizing and facilitating program-related conferences, conventions, and meetings to enhance knowledge exchange and professional connections
- Designed presentations summarising research findings
Program Associate
Testbook Educational Services Pvt Ltd.
03.2020 - 08.2021
- Ensured smooth execution and ongoing enhancement of program components by coordinating the TTP program with the Operations team
- Collaborated with teachers to improve the quality and relevance of educational content through consultation on curriculum design, resource allocation, and speaker selection
- Submitted accurate, timely information to enhance sales reporting and support data-driven decision-making processes
- Monitored research activities to complete projects within stipulated timeframes and budget constraints
Reasoning Educator
Own Coaching Centre
02.2017 - 03.2020
- Started Own coaching Centre with my 3 colleagues
- It went on for 3 years
- We have to shut it down because of covid
Education
MBA - Operations Management
NMIMS University
09-2024
B.Tech - Computer Science & Engineering
APJ Abdul Kalam Technological University
Skills
- Google Ads
- Meta Ads
- Communication
- Performance reporting
- Competitive analysis
- Community management
- Media buying
Certification
Digital Marketing Certification, 04/01/23
Personal Information
- Date of Birth: 12/09/95
- Nationality: Indian
Timeline
Marketing Operations Specialist
Skala Media Pvt. Ltd.
11.2024 - Current
Business Process Executive - Google Ads
Cognizant Technology Solutions
11.2023 - 11.2024
Operations Manager
AlmaBetter Edutech
10.2022 - 10.2023
Senior program Executive
Edukemy Educational Services Pvt Ltd.
09.2021 - 10.2022
Program Associate
Testbook Educational Services Pvt Ltd.
03.2020 - 08.2021
Reasoning Educator
Own Coaching Centre
02.2017 - 03.2020
B.Tech - Computer Science & Engineering
APJ Abdul Kalam Technological University
MBA - Operations Management
NMIMS University
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