Sagar Seth

• Led the end-to-end marketing launch of a new in-house café concept, developing the campaign strategy, messaging and integrated communication across social, in-app, and offline touch-points.
• Managed social media initiatives across Instagram and LinkedIn, contributing to content strategy, campaign ideation, creative development and performance tracking.
• Managed influencer marketing campaigns across Instagram and LinkedIn, coordinating creator partnerships, campaign execution and performance evaluation.
• Developed AI-powered creative workflows to scale content production and experiment with new formats for brand communication.
• Collaborated with Product, Design, Operations and Growth teams to develop and launch resident-facing marketing initiatives.

• Produced 200+ AI-powered property walkthrough videos, enabling scalable visual content production across Stanza Living properties.
• Developed short-form video, social content and branded storytelling formats for marketing campaigns and resident engagement.
• Experimented with generative AI tools to develop new creative formats and streamline content production.
• Created an original Valentine's Day campaign jingle, combining music production, storytelling and AI-assisted creative production.
• Developed an AI-generated comic storytelling format to explore new approaches to brand communication.

• Co-founded a zero-oil food brand and led its content, branding and social media strategy.
• Conceptualize, script, shoot and edit content across Instagram and digital platforms.
• Built the brand voice and storytelling approach across social media channels.
• Grew the Instagram community to 3.7K+ organic followers through consistent content creation and audience engagement.

• Executed casting for television commercials, branded content and long-form projects.
• Managed auditions, talent sourcing and performer coordination.
• Collaborated with agencies, directors and production houses throughout the casting process.
• Cast talent for 60+ commercial productions and two long-form projects.

• Developed and wrote two vertical-format drama series during the development stage.
• Created story concepts, character arcs and episodic scripts for digital-first audiences.
• Worked on long-form narrative structure and serialized storytelling.

• Worked across narrative and commercial productions from pre-production through shoot execution.
• Assisted with script breakdowns, scheduling, shot planning and on-set coordination.
• Collaborated with directors, actors and production teams throughout the filmmaking process.
• Served as Assistant Director on a short film that was nominated for the Filmfare Short Film Awards.