Sagar Shah

As Senior Marketing Manager, I was responsible for leading end-to-end marketing initiatives for U.S.-based healthcare clients, overseeing projects from initiation to closure within defined timelines and budgets by applying agile methodologies. I developed and executed comprehensive digital growth strategies that consistently delivered high-quality leads, managed a yearly ad spend of $250K, and achieved a 15% reduction in CAC while improving overall conversion rates.

Key Highlights:

• Spearheaded project growth from 5 to 22 active campaigns during tenure, scaling business impact significantly.
• Successfully managed and mentored a cross-functional team of 15+ members, ensuring seamless execution across channels.
• Designed and optimized performance-driven campaigns that aligned with client goals and delivered measurable ROI.
• Strong track record of stakeholder communication, client retention, and long-term strategy building.

Representative Clientele (Healthcare & Wellness):
Karl Storz, Dr. Kerry Voit, Dr. Sunny Badiyal (Tooth by Sunny), Dr. Kamp Merrillville, Smile Group, Dr. Palani, Gwinnett Dental Center, Veguvenate, B-Raja, Dr. Karishma Dental, Dr. Melody Dental Center, Soiree Aesthetics, Enora Wellness, KNJ Angles, Beautify Solutions, Imetric, Alpha Pain Solutions, Dhillion Digital Solutions.

• Directed digital marketing initiatives across 20+ teams and successfully established a franchise model in India, expanding from 0 to 6 centers with robust SOPs to ensure consistent operations and profitability.
• Designed and implemented go-to-market (GTM) strategies for launching job-oriented programs, driving high student enrollment and strong market presence.
• Trained and mentored 1,200+ students across India, Sri Lanka, UAE, Nepal, and Bangladesh, equipping them with industry-relevant digital marketing skills to advance career opportunities.
• Drove business growth to ₹14 Cr in annual revenue and achieved 11% EBITDA within 2 years, highlighting strong financial and operational impact.
• Led performance marketing, SEO, SEM, and automation-driven campaigns to optimize lead generation, improve conversion rates, and support program scalability.
• Provided strategic leadership to franchise owners in India, enabling them to successfully run centers and achieve sustainable growth.
• Fostered a culture of excellence by mentoring junior marketers and aligning multi-channel strategies across teams for maximum impact.

• Directed multi-channel digital marketing strategies (SEO, SEM, social media, email), enhancing brand visibility and driving measurable engagement across India and international student markets.
• Increased organic traffic from 4,200/month to 22,000/month, significantly boosting lead generation and brand reach.
• Managed and scaled operations of Delhi NCR and Guwahati centers, while expanding the franchise model.
• Designed and executed go-to-market (GTM) strategies for job-oriented programs, driving high enrollment and sustainable revenue growth.
• Drove business growth to ₹ 2.5 Cr annual revenue for Guwahati center. Showcasing strong strategic and financial impact.
• Oversaw campaign performance using analytics tools, optimizing to consistently meet KPIs and ROI goals.
• Spearheaded content marketing initiatives (blogs, copywriting, distribution), strengthening inbound marketing and brand authority.

• Led a team of 25+ digital marketers & FOS, assigning roles in SEO, PPC, content, and analytics to maximize team efficiency, achieving a 40% growth in organic traffic and 30% increase in qualified inbound leads within six months.
• Set clear quarterly OKRs (pipeline growth, MQL targets, CAC efficiency) and drove accountability across the team, resulting in a 95% target achievement rate for marketing-qualified leads (MQLs).
• Instituted weekly performance reviews and reporting, ensuring all campaigns were optimized, which led to a 25% reduction in CAC and a 20% improvement in ROAS across paid channels.
• Mentored and upskilled team members through training on SaaS funnel optimization, marketing automation, and data analytics, reducing campaign execution turnaround by 35%.
• Aligned marketing efforts with product and sales teams, streamlining the SaaS customer journey and boosting trial-to-paid conversion rates by 50%.
• Implemented cross-channel campaign management processes, cutting campaign launch time by 40% while maintaining high-quality standards.
• Drove leadership reporting to C-level executives, presenting insights that influenced product roadmap decisions and contributed to a 20% growth in Monthly Recurring Revenue (MRR).

• Designed and executed high-impact digital campaigns (Google Ads, Meta Ads, SEO, Email) that delivered a 40% increase in qualified luxury property leads within 9 months.
• Optimized ad budgets across search and social, reducing CPL by 30% and driving a 25% increase in site-visit bookings from digital channels.
• Improved SEO rankings for premium real estate keywords, resulting in a 50% surge in organic traffic and 3X more property inquiries from search.
• Partnered with sales teams to align lead nurturing strategies, which boosted walk-in conversion by 20% and contributed to ₹65+ crore in influenced revenue from digital marketing efforts.
• Awarded “Best Performer of the Month” twice, recognized for consistently surpassing campaign ROI, lead targets, and revenue contribution.
• Built advanced performance reports and dashboards, enabling management to track ROI in real-time and make data-driven investment decisions in marketing channels.

• Handled 80–100 outbound calls daily to prospective buyers, investors, and channel partners, generating a 25% increase in qualified leads.
• Followed up with 300+ prospects monthly, converting 1 in 5 follow-ups into site visits and driving consistent sales pipeline growth.
• Achieved ₹75+ crore in sales revenue over 2 years by closing deals for premium residential and commercial projects.
• Managed and trained a sales team of 6+ executives, improving overall team conversion rates by 35% through structured calling scripts and CRM usage.
• Organized property site visits and client meetings, achieving a booking conversion ratio of 1 in 10 site visits.
• Collaborated with marketing teams to align sales calls with campaigns, resulting in a 22% increase in walk-in-to-booking conversions.
• Built strong channel partner network through regular calling and engagement, contributing to 40% of overall bookings.