Sagar Thamminedi

Company Overview: The DDB Mudra Group's scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Shopper Marketing, Localization and Pre-Media Services, Content Creation, Strategy and Design Consultancy.

• Drive strategy for top brands across various industry verticals.
• A trusted consultant to drive marketing and digital strategy by understanding business drivers and identifying opportunities for growth.
• Contribute to large-scale planning related to the execution of the digital strategy.
• Review and analyze complex content strategy/creation, customer experience, analytics/research or product management that require an in-depth evaluation of variable factors.
• Led team of professionals in high-stakes projects, ensuring timely completion and exceeding client expectations.
• Drove client's digital transformation, adopting cutting-edge technologies that enabled the client to scale up user engagement by 34%, revenue by 150% (Non-Ecom) and by 27% (Ecom)
• Negotiated favorable terms in high-value contracts, securing significant savings and advantages for agency and the client.
• Developed and implemented strategies to enhance Brand Growth and achieve Key Goals.
• Streamlined operational processes, reducing costs and improving efficiency across organization.

Company Overview: Interactive Avenues is a leading online digital marketing agency in India also a part of IPG group, specializing in SEO, SEM, SMO, digital media buying, website design and more. Named IAMAI DIGITAL AGENCY OF THE YEAR for 7 CONSECUTIVE YEARS.

• Curated an overall media strategy is sound and aligned with business goals
• Optimized budget utilization based on campaign objectives and available inventory
• Conducted tactical planning to optimize cross-channel performance.
• Be an integral part of the new business team leading pitch presentations.
• Garnered a strong working knowledge of the Indian media space and available media research.
• Developed a good working relationship with key publishers & networks
• Recognized audiences and discovering the channels they are actively present on
• Conducted research to upgrade strategic branding initiatives while developing a marketing plan for print & social media
• Administered market research to identify branding opportunities and track media coverage
• Planned and executed successful digital marketing campaigns to tune of Rs 55 Cr within an year for Amazon Prime (Retail) pod.
• Ensured to optimize the campaigns through A/B and multivariate experiments.

Company Overview: Listed in Forbes Top 100 to Watch Companies in Asia, Entri is a language learning app for job skills, acquiring about 350,000 new users every month and about 5.5 million existing users.

• Took research backed strategic branding and communication initiatives while nurturing the user journey from acquisition to conversion
• Identified customer demand and implemented strategies and solutions to drive consumer purchases with in the App
• Designed and executed cross platform (Print, Digital & TV) branding ( Awareness & Consideration Campaigns)
• Successfully executed Facebook and Google Ads campaigns to on-board 1500+ new users in 2 months & reduce drop-off rates by 23%
• Implemented strategic growth parameters while closely working with the sales team resulting in the category growth by 300% in a span of 6 months.
• In-App engagement.
• Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
• Streamlined internal processes to drive efficiency across multiple departments.

• Successfully managed clients' social media handles remotely, driving organic engagement and reach through curated content.
• Created engaging long form and short-form content for client's social media platforms and website
• Managed creation of social calendars and consistently met deadlines for content delivery
• Served as the primary point of contact for political clients and effectively managed key accounts
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Conducted market research to tailor content to target audience preferences, significantly increasing reach.
• Designed and executed social media training program for new hires, ensuring high-quality content production.
• Crafted compelling copy for social media ads.
• Managed editorial calendars and rescheduled PR events and meetings.
• Led crisis communications and media relations activities in response to challenging situations.

Company Overview: The Company offered solutions that enhanced user experience and brought in accountability and transparency in the Corporate F&B operations. HungerBox has processed over 200 million transactions and now manages cafeterias at corporate offices and educational institutes and food courts at tech parks, malls & multiplexes.

• Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
• Developed and implemented strategies to increase customer satisfaction and engagement.
• Played an integral role in launching successful Product Launches by coordinating tasks among team members while adhering closely to established timelines and budgets.
• Operated as an extended marketing team resource in early launch planning stages to help drive key aspects of the launch plan

Company Overview: A privately owned group offering a variety of services that include stock imagery, stock footage, photography, image rendering, computer graphics (CG), 3D, and print publishing.

• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Conducted market research to identify target audiences and optimize marketing efforts.
• Assisted in creating written, video, and image content for marketing channels.
• Enhanced social media engagement through regular posting and audience interaction.
• Researched interesting and relevant content to capture interest and improve site traffic.
• Assisted in the planning and execution of successful product launch events.
• Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
• Coordinated with vendors to secure promotional items, enhancing brand visibility at events.