Sagar Thombare

Work History

Creative Director

SUGAR Cosmetics

Mumbai

10.2018 - Current

Spearheaded the creative direction for Sugar Cosmetics, leading a team of 7 design managers to deliver innovative marketing collateral and communication for product launches, marketing campaigns, and social media outreach.
Conceptualized and executed marketing strategies for two evolving brands - Sugar Pop & Quench Botanics, including developing brand identities, packaging, and all related marketing communication.
Directed the design and delivery of various marketplace communications, elevating the visual language and increasing brand awareness across all channels.
Collaborated with top production houses and external vendors to lead the creative direction of a television campaign, delivering a high-quality, engaging ad that resonated with audiences.
Led the creative aspects of the consumer journey, ensuring a cohesive brand experience across all touchpoints including retail communication, OOH communication, graphic design, and packaging design.
Managed product photography and videography for events and e-commerce website, maintaining high-quality standards and brand consistency.

Art Director

Sula Vineyards

Mumbai

01.2016 - 09.2018

Led the creative team of 4 designers to create marketing communication, packaging design, and related media for all the brand's marketing creative requirements, resulting in the successful launch of multiple active products and an increase in brand awareness.
Designed and developed packaging media for multiple currently active products of the brand, such as the packaging for the Sula Vineyards The Source, which features a minimalist and eye-pleasing design that communicates the brand identity with an elite touch.
Led the creative for multiple events of the brand, including the Sula Fest and Globe in the Glass, by designing key visuals, Out of the House branding activities, and ambiance design. These events were highly successful, drawing in large crowds and generating positive brand associations.
Managed the product photography and videography for the events and e-commerce website, ensuring that all visuals aligned with the brand's creative vision and standards.
Developed strategic communication and marketing plans for the brand, collaborating with senior management to implement marketing initiatives, such as the creation of the brand logo and related marketing collateral for The Source, the resort brand under Sula Vineyards.
Oversaw all copy and content deliverables and wrote copy and content, including high-impact creative trailers and promotional content for company campaigns from concept to completion. Evaluated and contributed to creative team ideas, translating them into actionable project plans, and collaborating with marketing and advertising teams to maintain brand consistency across campaigns.

Creative Head

Pegasus Events

Mumbai

06.2012 - 12.2015

Developed 2D graphic designs to cater to diverse clientele including Asian Paints, Godrej, Audi, Bisleri and Pharmaceutical companies, meeting their unique branding requirements.
Collaborated with clients to understand their needs and provide customized design solutions, including marketing collateral such as newsletters and print media.
Contributed to internal marketing communication for the organization, showcasing a strong understanding of the brand identity and its communication goals.
Consistently delivered high-quality designs that met client expectations, while working within tight deadlines and budgets.
Developed a strong sense of design aesthetics and an eye for detail, while keeping up-to-date with industry trends and advancements.
Maintained excellent communication with clients, team members, and stakeholders to ensure smooth project execution and customer satisfaction.

Summary

Overview

Work History

Creative Director

Art Director

Creative Head

Education

Bachelor of Fine Arts - Applied Art

Skills

Software

Timeline

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