Sagar Tiwari
Specialist - Digital Marketing And Growth
Gurgaon
Summary
Digital marketing manager with 5.5 years of robust experience in highly efficient performance driven paid marketing on Facebook, Instagram & Google Ads, & SEO. Also performed extensive category & catalogue management. Proficient in keyword research, campaign planning, campaign management and budget optimization. Tools & platforms used: Facebook business manager, Facebook audience insights, Google adwords, Google Analytics, Search Console, Ahrefs & more.
Overview
5
5
years of professional experience
Work History
Assistant Manager - Performance Marketing
Mcnroe Consumer Products Pvt Ltd
02.2023 - Current
- Managing overall D2C brands [ Wildstone.in, Secrettemptation.in, Codegrooming.com]
- Coordinating agencies & giving direction to achieve the monthly targets.
- Growth Planning on monthly, quarterly & yearly to acheviet the target with allocated budget.
- Achieve 5x growth on Wildstone.in & 3x Growth on Seceret Temptation.in & 2x Growth on Codegrooming.com.
- Made user specific combos to increase the AOV.
- Switch on of Affiliate Marketing Channels Like CRED, Paytm, Zomato, Cashkaro etc.
- Increase prepaid orders 30% to 71%.
Assistant Manager - Growth
Emoha Elder Care
11.2021 - 02.2023
- Handling paid channels like Meta & Google.
- Preparing monthly & quarterly plan to achieve the targets.
- Reduce the cac from 1280 to 650 for Generating Leads from NRI's.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Finding out the hot, warm & cold leads & optimizing ads accordingly.
- Started app marketing & achieve more then 1lakh downlands withing 2 month at the cac of 0.22.
Assistant Manager - Digital Marketing
Schoolay.com
11.2020 - 08.2021
- Managed all Paid Channels & Improved click-through rates, conversion 5x and other important KPIs with strategic approach.
- Started what's app marketing to get the customer at lower cost.
- Reduced cost 375 to 250 of all paid ads.
- Achieve 1.20 lakh customers withing 8 months.
- Started Marketplace Flipkart, Amazon, Udaan, Meesho, Snapdeal etc.
Manager- Digital Marketing and Growth
Turmswear.com
04.2019 - 09.2020
- 1.5 years of combined experience in SEO, paid marketing - Facebook Ads & Google AdWords, SMS Marketing & Google Analytics.
- Managed 15 lakh budget & achieve monthly targets.
- #Closely working with Content Writers, Developers, Testers & Designers.
- #Complete GA Reporting.
- #Complete On-Page Recommendation.
- #Responsible for SEO and Organic Traffic.
- #Responsible for Managing & Optimizing Campaigns on Facebook Business Manager & Google AdWords.
- Started getting ranks on top keywords & bringing potential traffic on website.
- Prepared weekly reports to track growth and success rates of marketing campaigns.
Education
Bachelor of Computer Application: BCA -
Lachoo Memorial Science & Technology College
Jodhpur 07.2015 - 2018.07
Skills
Facebook Ad Manager
Google Ads
Google Analytics
Google Search Console
UberSuggest
Screaming Frog
Ahrefs
Brand Development
Branch
clever tap
Limechat
lively
Accomplishments
Continuously applauded by the management for perseverance & hard work.
Awarded employee of the month 2 times withing a year at Turmswear.com
Awarded Employee of quarter at Mcnroe Consumer Products Pvt Ltd
Hobbies
Reading Articles, Playing Foos ball, Swimming, Cooking
Timeline
Assistant Manager - Performance Marketing
Mcnroe Consumer Products Pvt Ltd
02.2023 - Current
Assistant Manager - Growth
Emoha Elder Care
11.2021 - 02.2023
Assistant Manager - Digital Marketing
Schoolay.com
11.2020 - 08.2021
Manager- Digital Marketing and Growth
Turmswear.com
04.2019 - 09.2020
Bachelor of Computer Application: BCA -
Lachoo Memorial Science & Technology College
07.2015 - 2018.07
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