Summary
Overview
Work History
Education
Skills
Timeline
Generic

SAGAR VARMA

Pune

Summary

Dynamic product management professional experienced in leading impactful projects across diverse regions. Skilled in strategic planning, client relationship management, and data-driven decision-making, contributing to measurable outcomes in marketing automation and user engagement.

Overview

10
10
years of professional experience

Work History

Sr. Product Manager

FirstCry
Pune
01.2024 - Current
  • Spearheaded the implementation of a GenAI-powered content generation feature in the internal marketing automation tool, enabling marketers to create emotion-specific campaign copy (casual, formal, empathetic, etc.). through natural language prompts. This reduced manual copywriting effort by 40% and boosted notification CTR by 10%, accelerating campaign turnaround.
  • Led the in-house discounting system for the India region, applying diverse discounts across products.
  • Incorporated user feedback to enhance tool features, reducing operational bandwidth, and tech dependency.

Product Manager

FirstCry
Pune
02.2021 - 01.2023
  • Managing the in-house marketing automation tool for all the regions of FirstCry (India, UAE, KSA) that handles complete retention marketing efforts for FirstCry by enabling contextual and personalized communication across channels like app push notifications, WhatsApp, in-app, email, SMS, etc., that contributes to 5% of total site-wide monthly revenue.
  • Replaced an external marketing automation tool with the in-house tool for the India region, ensuring a smooth migration of all the live campaigns.
  • Scaled the platform to run more than 150 complex marketing workflows and handle a volume of more than 3 billion messages per month, and 2 billion+ events processing across channels.
  • I built the product roadmap by conducting regular meetings with the business stakeholders and prioritizing the features based on their impact in terms of cost savings and revenue.
  • Conducting regular feedback sessions with the primary users of the tool to continuously optimize and enhance the platform in terms of user experience and usability.
  • Worked with technical teams to reduce the platform's architectural cost by implementing various optimizations at the product level and improving the logic of various automations.

Customer Success Manager

Netcore
Mumbai
08.2019 - 02.2021
  • Handled clients from various industries, like BFSI, insurance, banking, OTT, and e-commerce.
  • Sharing campaign ideas and learning from other brands in the same industry.
  • Managing custom integrations for clients. Coordinating with the tech teams at both companies to ensure the integration is completed within the timelines.
  • Scaled up the email volume for a banking customer to 200,000 per day in three weeks' time, and also achieved an open rate of 8% and a CTOR of 3%.
  • Improved the open rate of an onboarding journey for a music streaming brand from 1.58% to 15.34% in two weeks by incorporating multiple changes in the flow.

Marketing Manager

Cogoport
Mumbai
12.2018 - 08.2019
  • Overhauled the email marketing strategy across the customer life cycle (acquisition, engagement, retention), including wireframe design and execution.
  • Reduced the dormant customers by 6% by sending rate and commodity-specific emails for the port pairs shipped in the past.

Assistant Product Manager

Goomo
Mumbai
03.2018 - 12.2018
  • Responsible for overseeing and implementing user engagement across channels (e.g., triggering contextual messages to users dropping from various funnel points across channels).
  • Increase the conversion rate by 10% by reducing the drop-offs from the search results page by sending contextual messages to the users across all available channels.

Customer Success Manager

WebEngage
Mumbai
07.2015 - 01.2018
  • Onboarded new accounts and ensured successful campaign deployments across all available channels.
  • Created successful plans of action to address the client's business pain points.
  • Conducted regular account reviews with customers, and provided strategic inputs to optimize ROI.
  • A 20% uplift in conversion rate for an e-commerce client was achieved by running targeted, hyper-personalized on-site notifications and web pushes.
  • 11.2% increase in referral signups for an urban mobility startup by running a series of personalized SMS campaigns.
  • A 9% increase in loan disbursements for a BFSI giant was achieved by running targeted on-site notifications.

Education

BSc(IT) -

Usha Pravin Gandhi College of Management
Mumbai
03.2015

Skills

  • Roadmap development
  • User engagement strategies
  • Marketing automation tools
  • Product prioritization
  • Stakeholder communication

Timeline

Sr. Product Manager

FirstCry
01.2024 - Current

Product Manager

FirstCry
02.2021 - 01.2023

Customer Success Manager

Netcore
08.2019 - 02.2021

Marketing Manager

Cogoport
12.2018 - 08.2019

Assistant Product Manager

Goomo
03.2018 - 12.2018

Customer Success Manager

WebEngage
07.2015 - 01.2018

BSc(IT) -

Usha Pravin Gandhi College of Management

Similar Profiles

CREATE PROFILE
SAGAR VARMA