BINA CHETTY
Mumbai,
Summary
Dynamic, proactive 54-year-old professional with a rich background in project management, training, and business development; skilled at streamlining operations, coordination between key internal and external stakeholders, and end-to-end project execution.
Overview
4
4
years of professional experience
Work History
Consultant - Business Operations
Essence Trading
02.2024 - Current
- Devised and executed 360-degree marketing and distribution strategy for retail products tailored to Army personnel at glacial locations
- Facilitated communication between manufacturer and armed forces, aligning products with operational needs
Head of Operations (India)
Derma Institute (UK & Australia)
04.2023 - 01.2024
- Setting-up operations in India incl. compliance, setting-up base in Mumbai, coordinating with potential doctors to be onboarded, etc
- Oversaw recruitment of aesthetic specialists and organising training programmes
- Successfully headed pilot project in Mumbai followed by Delhi, Chennai and Bangalore
Executive Assistant - CEO's Office
HEM Corporation
03.2022 - 03.2023
- Acted as the primary liaison between the Director and internal/external stakeholders.
- Coordinated and scheduled meetings, both in-house and external.
- Managed professional correspondence with key internal and external stakeholders
Project Manager / Corporate Marketing
Talwalkar’s Better Value Fitness
Mumbai
- Reported directly to Director/VP Operations
- Led projects from concept to execution in Bangalore, Chennai, and Mysore
- Directed recruitment and training of sales and branch managers
- Orchestrated corporate marketing campaigns and brand positioning
Education
MBA - Marketing
Symbiosis Centre For Distance Learning
(Pune, Maharashtra)01-2012
PG Diploma - Cosmetology
Butic Institute
(Mumbai, Maharashtra)01-1993
B.A. - Economics
D. G. Ruparel College of Arts, Science & Commerce
(Mumbai, Maharashtra)01-1991
Skills
- Microsoft Office Suite
- Database Management Systems
- Operations management
- Project management
Additional Roles & Contributions
- Examiner with Association of Beauty Therapy & Cosmetology (Since 2016)
- Trainer and SOP creator for Beauty and Reflexology treatments
- Faculty for beauty training institutions
Timeline
Consultant - Business Operations
Essence Trading
02.2024 - Current
Head of Operations (India)
Derma Institute (UK & Australia)
04.2023 - 01.2024
Executive Assistant - CEO's Office
HEM Corporation
03.2022 - 03.2023
Project Manager / Corporate Marketing
Talwalkar’s Better Value Fitness
MBA - Marketing
Symbiosis Centre For Distance Learning
PG Diploma - Cosmetology
Butic Institute
B.A. - Economics
D. G. Ruparel College of Arts, Science & Commerce