SAGAR N N

• Leveraged experience through vital management positions guiding business to success
• Drove operational direction, administrative and cost efficiency and coordination of Advertising program initiatives
• Led organization by developing professional and ethical culture focused on Advertising operations excellence
• Streamlined domain processes and procedures while enhancing efficiency and deliverables
• Supported business growth through strategic planning and process development.
• Formulated analysis assessments to make informed decisions on proposed projects.
• Led gaming category business initiatives along with sales resulting in many yearly contracts
• Supervised daily operations of multi-million dollar advertising operation
• Spear headed in hiring and training of team members
• Teamed with cross functional departments to align with organization's mission and vision statements
• Achieved 3 promotions within short span and increased team size from 7 to ~20

• Digital Ad-Operations/Sales-Operations
• Teams: Account Management, Client Services, Campaign Management, Adtech, MNI (Agency – Programmatic delivery)
• Team Size: 20
• Role:
• Owned and Accountable for 70% of the work in team/client management and 30% of time in handling top brands revenue - individual programmatic/video/display accounts
• Allocating & confirming the KRA's & SLA's for the team and ensuring consistent operational efficiency of the team
• Assessing the process, identifying the key areas of improvements; implementing automations in the processes to increase the efficiency/accuracy
• Working towards the development of strategic goals and planning
• Monitoring the workload and the ETA's for ensuring the service deliverables
• Supervising the team to deliver on defined performance targets of clients for ensuring adequate account coverage through team schedules and back-ups
• Leading the programmatic agency (MNI) team start from Media Planning till wrap up reporting of the campaigns
• Imparting trainings and developing the team to meet or exceed the job expectations
• Collaborating with respective process stakeholders on weekly/fortnightly/monthly basis to understand on the quality/quantity of tasks and feedbacks
• Discovering business opportunities in terms of IND support for the US counterpart as & when required
• Extending support to the assigned team in the live environment and troubleshooting the issues for team as required
• Submitting the reports on the utilization of each individual/team to plan better on the upcoming work and work life balance
• Creating the decks with the operational/business details and presenting them in MBR/QBR's to the leadership team
• Conducting:
• Weekly/monthly meetings with corresponding functional leaders to update/get updated on the business functions
• 1:1's with each individual on every week and ensuring quarterly review to support/update operationally
• Annual performance review for team members and cascading the plan of action to set them for their career goals & success
• Guiding the team towards their success; validating various training requirements internally/cross-functional
• Mapping & recognizing the individual/team members for their excellent/outstanding works as well as arranging R&R ceremony to motivate the team for contributing towards more productivity

• Ensured correct placement of Process documentation training & compliance structure along with their proper documentation as a member of the Audit Team
• Collected data for baseline audits as well as drove knowledge for the team
• Ensured in securing business worth multi million Digital campaign value in the highest peak volume of Q4, by successful deliver in full
• Actively worked with the team in ensuring performance as per set goal; managed critical accounts to reach the best ROI in marketplace PLA (Product Listing Ads) and programmatic campaigns
• Worked towards owning and driving performance for marketplace PLA and brand campaigns through FSA (Flipkart Shopper Audience); provided assistance with quarterly business review preparation, ad-hoc reports and projects
• Facilitated VAS, CPI, and BRAND campaigns for key mobile businesses of Adiquity Ad network (A Flipkart Company)
• Conducted brainstorming sessions with clients to understand their business requirements
• Introduced and performed several product tests for increasing the revenue
• Set-up virtual brand stores for top brands for maximum visibility and traffic; delivered the brand campaigns using DSP platform with MoPub, AdX, AppNexus, Smaato, Nexage and other ad exchanges as well as ensured, reviewed and responded to customer satisfaction surveys; developed action plans to address the issues

• Tracked the inventory available and planning the campaign as per the requirement of the client; developed the new proposals in DSM tool as per the requirements
• Performed daily management functions including trafficking, troubleshooting, creative upload, optimization & screenshots
• Testing of all ad creative for compliance of site specifications as well as functionality
• Implementation on all major ad servers using media plan and 3rd party tracking advertiser tags to clients to support specific requirements of a sale
• Scheduling and booking of ad campaigns into ad server
• Supervised & edited campaigns, modified ad placements
• Reviewed advertising campaigns to obtain best results
• Amended Flash, HTML, JavaScript, I-frame and any other 3rd party creativity

Ad Trafficking

Quality Assurance

Reporting

Programmatic campaign management

SPOC for Google project

Market research

Innovating education packages

Setting up the business venue

Hiring & Training

Driving business for top Computer Education companies