Sagorika Paul
Marketing Professional
Bangalore
Summary
Adept marketing professional with 9+ years of experience with demonstrated problem-solving abilities, strategic planning expertise and problem-solving acumen. Methodical and well-organized in optimizing marketing plans/strategies to meet budgets, ROIs and business goals. Proven track record of driving successful marketing campaigns and enhancing brand visibility. I thrive in a collaborative environment and enjoy exploring new avenues for creativity and innovation in marketing & branding.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Manager
Jubilant Biosys Ltd
Bengaluru
06.2022 - Current
- Developed and implemented marketing plans aligned with the product/services driving messaging based on value propositions and product positioning
- Developed and maintained marketing materials and content while ensuring adherence to global brand guidelines
- Acted as a market launch project manager, coordinating the rollout of marketing communications to support product launches in cooperation business development team
- Defined and developed region-based marketing campaigns to support business growth, managing integrated campaigns from planning to performance analysis
- Maintained web and other product pages in coordination with the website team, improving user experience and generating organic leads
- Established a library of product-related photos and videos, media bank, graphics, and product documentation for brand representation
- Defined efficiency, quality, and business impact metrics for marketing activities and regularly reviewed and evaluated results
- Conducted training sessions for sales team, educating them about personal brand message & how to use marketing tools effectively
- Worked with a cross functional team working across the globe [US, UK, EU
- APAC]
- Managed teams of web developers, web designers, graphic designers, copyrighters SEO & CRM team
- Analyzed and assessed monthly analytics to optimize marketing strategies
- Budget planning of $4,85,500 for marketing operations
- Implemented process improvement ideas resulting in cycle time reduction by 15% YOY.
Digital Marketing Lead
Cellworks Research India
Bengaluru
08.2018 - 05.2022
- Directed a team of 3 graphic designers for designing and fabrication of branding assets
- Managed a team of 5 web developers & designers for content updates and management of website and landing page planning and creation
- Managed social media platform operations for organic brand promotion
- Developed content strategy for monthly/quarterly social media calendars
- Worked closely with the market research team to conduct predictive analysis and marketing strategy
- Performed competitive analysis to strategize digital marketing plans.
Digital Marketing Associate
Digital Corsel
Bengaluru
03.2017 - 08.2018
- Managed digital marketing for multiple client account
- Understanding client’s requirements for planning & executing the best suitable digital marketing and branding solutions
- Content strategy, creating, lead generation and performance analysis.
Marketing Communication Associate
The One Film Co
01.2016 - 02.2017
- Handled marketing communication, corporate communication and client accounts
- Worked on multiple product launch campaigns and government projects.
Marketing Executive
Shaadi.com
New Delhi
09.2013 - 12.2015
- Handled various operational marketing activities in Select Shaadi [marketing team]
- Assisted the marketing lead to launch a go to market app for ‘Select
- Shaadi’
Education
MBA - Marketing
Punjab Technical University
India 11.2011 - 11.2013
Skills
Digital Marketing
Project Management
Marketing communications
Social Media Management
Marketing Automation
Integrated Ad Campaign Management
Website Management
SEO and Google Analytics
Decision-making capabilities
Strategic planning
Accomplishments
- PGDPM diploma in International Marketing
- Google AdWords & Google Analytics Certified
- Spanish Language Certified - Level 4 [Instituto Hispania]
- PMI PMP Certification [Pursuing]
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Deputy Manager
Jubilant Biosys Ltd
06.2022 - Current
Digital Marketing Lead
Cellworks Research India
08.2018 - 05.2022
Digital Marketing Associate
Digital Corsel
03.2017 - 08.2018
Marketing Communication Associate
The One Film Co
01.2016 - 02.2017
Marketing Executive
Shaadi.com
09.2013 - 12.2015
MBA - Marketing
Punjab Technical University
11.2011 - 11.2013