Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Quote
Timeline
Intern
Sagorika Paul

Sagorika Paul

Marketing Professional
Bangalore

Summary

Adept marketing professional with 9+ years of experience with demonstrated problem-solving abilities, strategic planning expertise and problem-solving acumen. Methodical and well-organized in optimizing marketing plans/strategies to meet budgets, ROIs and business goals. Proven track record of driving successful marketing campaigns and enhancing brand visibility. I thrive in a collaborative environment and enjoy exploring new avenues for creativity and innovation in marketing & branding.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Deputy Manager

Jubilant Biosys Ltd
Bengaluru
06.2022 - Current
  • Developed and implemented marketing plans aligned with the product/services driving messaging based on value propositions and product positioning
  • Developed and maintained marketing materials and content while ensuring adherence to global brand guidelines
  • Acted as a market launch project manager, coordinating the rollout of marketing communications to support product launches in cooperation business development team
  • Defined and developed region-based marketing campaigns to support business growth, managing integrated campaigns from planning to performance analysis
  • Maintained web and other product pages in coordination with the website team, improving user experience and generating organic leads
  • Established a library of product-related photos and videos, media bank, graphics, and product documentation for brand representation
  • Defined efficiency, quality, and business impact metrics for marketing activities and regularly reviewed and evaluated results
  • Conducted training sessions for sales team, educating them about personal brand message & how to use marketing tools effectively
  • Worked with a cross functional team working across the globe [US, UK, EU
  • APAC]
  • Managed teams of web developers, web designers, graphic designers, copyrighters SEO & CRM team
  • Analyzed and assessed monthly analytics to optimize marketing strategies
  • Budget planning of $4,85,500 for marketing operations
  • Implemented process improvement ideas resulting in cycle time reduction by 15% YOY.

Digital Marketing Lead

Cellworks Research India
Bengaluru
08.2018 - 05.2022
  • Directed a team of 3 graphic designers for designing and fabrication of branding assets
  • Managed a team of 5 web developers & designers for content updates and management of website and landing page planning and creation
  • Managed social media platform operations for organic brand promotion
  • Developed content strategy for monthly/quarterly social media calendars
  • Worked closely with the market research team to conduct predictive analysis and marketing strategy
  • Performed competitive analysis to strategize digital marketing plans.

Digital Marketing Associate

Digital Corsel
Bengaluru
03.2017 - 08.2018
  • Managed digital marketing for multiple client account
  • Understanding client’s requirements for planning & executing the best suitable digital marketing and branding solutions
  • Content strategy, creating, lead generation and performance analysis.

Marketing Communication Associate

The One Film Co
01.2016 - 02.2017
  • Handled marketing communication, corporate communication and client accounts
  • Worked on multiple product launch campaigns and government projects.

Marketing Executive

Shaadi.com
New Delhi
09.2013 - 12.2015
  • Handled various operational marketing activities in Select Shaadi [marketing team]
  • Assisted the marketing lead to launch a go to market app for ‘Select
  • Shaadi’

Education

MBA - Marketing

Punjab Technical University
India
11.2011 - 11.2013

Skills

Digital Marketing

undefined

Accomplishments

  • PGDPM diploma in International Marketing
  • Google AdWords & Google Analytics Certified
  • Spanish Language Certified - Level 4 [Instituto Hispania]
  • PMI PMP Certification [Pursuing]

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Deputy Manager

Jubilant Biosys Ltd
06.2022 - Current

Digital Marketing Lead

Cellworks Research India
08.2018 - 05.2022

Digital Marketing Associate

Digital Corsel
03.2017 - 08.2018

Marketing Communication Associate

The One Film Co
01.2016 - 02.2017

Marketing Executive

Shaadi.com
09.2013 - 12.2015

MBA - Marketing

Punjab Technical University
11.2011 - 11.2013

Similar Profiles

CREATE PROFILE
Sagorika PaulMarketing Professional