Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
BusinessDevelopmentManager

SAGRICA RANGAR

Chandigarh

Summary

Seasoned sales and marketing professional with 23+ years of experience driving revenue growth, customer loyalty, and business expansion across telecom, automotive, hospitality, and ed-tech sectors. Skilled in leading teams, executing marketing strategies, and building strategic partnerships to achieve business goals.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Senior Manager | Project Lead - Customer Loyalty

JCBL Group – Globe Toyota
01.2024 - Current
  • Launched the “Good Times Club” premium loyalty program to boost retention of high-value Toyota customers.
  • Strategized and implemented loyalty membership benefits, point systems, and redemption structures tailored to customer segments.
  • Developed integrated sales strategies and post-sales engagement programs, directly impacting customer lifecycle value and loyalty-driven conversions.
  • Drove consistent 30–35% month-over-month revenue growth, scaling business revenue over an year, fueled by strategic sales planning, customer retention, and loyalty program optimization.
  • Monitored key loyalty KPIs including ROI, member acquisition, retention rates, and revenue per user, ensuring optimal performance.
  • Forged strategic brand partnerships to add exclusive value to the loyalty proposition.
  • Worked closely with marketing and product teams to align campaigns and enhance program outreach.
  • Led data-driven sales forecasting, contributing to a 6X growth in loyalty business revenue over an year.

Senior Manager – Sales & Business Operations

Dfavo.com & Flying Feather
10.2022 - 12.2023
  • Led pan-India Inside Sales for a global EdTech platform, enhancing lead-to-conversion efficiency by 18%
  • Built and scaled a 20+ member sales force, mentoring on demand generation, B2B/B2C strategies, and CRM workflows.
  • Collaborated with marketing on growth strategies, aligning campaigns with business development objectives.
  • Oversaw KPIs including ROI, conversion rates, and retention metrics, optimizing program effectiveness.
  • Manage a dedicated sales team and B2C, B2B facilitators, driving successful conversions through both inside sales and direct sales strategie

Manager – Sales & Telemarketing Operations

Mahindra Holidays & Resorts India Ltd.
06.2014 - 10.2022
  • Led regional tele-sales teams across key Punjab cities, driving customer acquisition and revenue.
  • Designed outbound sales campaigns, managed lead pipelines, and optimized conversion rates.
  • Monitored KPIs like call volume, AHT, and team performance, ensuring consistent target achievement.
  • Collaborated with field sales for lead closures and improved funnel efficiency.
  • Trained and coached tele-calling teams, improving quality and reducing attrition.
  • Implemented strategic customer acquisition initiatives, improving cost per acquisition (CPA) and funnel performance.
  • Designed quality audit frameworks and MIS systems, improving tele-sales efficiency and reducing attrition.

Manager – Client Management & Campaign Strategy

Oceanic Call Centre Pvt. Ltd.
12.2008 - 12.2013
  • Led sales, upselling, and customer retention campaigns for telecom clients.
  • Optimized lead management through data segmentation and performance monitoring.
  • Drove team performance through targeted coaching, achieving a 30% boost in campaign conversions.
  • Spearheaded calls, Value-Added Service (VAS) upselling, and marketing plans, generating leads for both postpaid and prepaid services, as well as collections and retention efforts for individual and corporate sales.
  • Managed lead management processes, including scrubbing and churning of calling data, to optimize campaign effectiveness.
  • Controlled costs to keep business operating within budget and increase profits.

Assistant Manager – Customer Service

Bharti Airtel Ltd.
01.2005 - 01.2007
  • Designed upsell and cross-sell strategies, growing VAS revenue streams significantly.
  • Led corporate customer onboarding, driving high user satisfaction and loyalty.

Senior Executive – Customer Engagement

Bharti Airtel Ltd.
01.2003 - 01.2005
  • Managed high-value accounts, ensuring service excellence through process automation and team coaching.

Education

Bachelor of Science -

Jammu University
Jammu
06-1999

MBA - MBA – Marketing

Jammu University
Jammu
05-2002

Skills

CORE COMPETENCIES
  • Sales Strategy & Execution
  • Regional/Zonal Leadership
  • Marketing & Brand Positioning
  • Loyalty & Customer Retention
  • Revenue Growth & P&L Ownership
  • Team Building & Leadership
  • B2B & B2C Sales
  • CRM & Data Analytics
  • Strategic Partnerships
  • Operational Excellence

Accomplishments

Consistently ranked among top PAN-India performers at Club Mahindra Holidays and and resorts India Ltd, achieving annual sales and tele-sales targets; qualified every year for MD and CSO Clubs, securing Top 3 position and international recognition trips.

Certification

CERTIFICATIONS
  • Six Sigma Yellow Belt – Customer Complaint Reduction- with Bharti Airtel
  • Kaizen Implementation – Club Mahindra Holidays and Resort India Ltd

Timeline

Senior Manager | Project Lead - Customer Loyalty

JCBL Group – Globe Toyota
01.2024 - Current

Senior Manager – Sales & Business Operations

Dfavo.com & Flying Feather
10.2022 - 12.2023

Manager – Sales & Telemarketing Operations

Mahindra Holidays & Resorts India Ltd.
06.2014 - 10.2022

Manager – Client Management & Campaign Strategy

Oceanic Call Centre Pvt. Ltd.
12.2008 - 12.2013

Assistant Manager – Customer Service

Bharti Airtel Ltd.
01.2005 - 01.2007

Senior Executive – Customer Engagement

Bharti Airtel Ltd.
01.2003 - 01.2005

Bachelor of Science -

Jammu University

MBA - MBA – Marketing

Jammu University

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