SAGRICA RANGAR
Chandigarh
Summary
Seasoned sales and marketing professional with 23+ years of experience driving revenue growth, customer loyalty, and business expansion across telecom, automotive, hospitality, and ed-tech sectors. Skilled in leading teams, executing marketing strategies, and building strategic partnerships to achieve business goals.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Manager | Project Lead - Customer Loyalty
JCBL Group – Globe Toyota
01.2024 - Current
- Launched the “Good Times Club” premium loyalty program to boost retention of high-value Toyota customers.
- Strategized and implemented loyalty membership benefits, point systems, and redemption structures tailored to customer segments.
- Developed integrated sales strategies and post-sales engagement programs, directly impacting customer lifecycle value and loyalty-driven conversions.
- Drove consistent 30–35% month-over-month revenue growth, scaling business revenue over an year, fueled by strategic sales planning, customer retention, and loyalty program optimization.
- Monitored key loyalty KPIs including ROI, member acquisition, retention rates, and revenue per user, ensuring optimal performance.
- Forged strategic brand partnerships to add exclusive value to the loyalty proposition.
- Worked closely with marketing and product teams to align campaigns and enhance program outreach.
- Led data-driven sales forecasting, contributing to a 6X growth in loyalty business revenue over an year.
Senior Manager – Sales & Business Operations
Dfavo.com & Flying Feather
10.2022 - 12.2023
- Led pan-India Inside Sales for a global EdTech platform, enhancing lead-to-conversion efficiency by 18%
- Built and scaled a 20+ member sales force, mentoring on demand generation, B2B/B2C strategies, and CRM workflows.
- Collaborated with marketing on growth strategies, aligning campaigns with business development objectives.
- Oversaw KPIs including ROI, conversion rates, and retention metrics, optimizing program effectiveness.
- Manage a dedicated sales team and B2C, B2B facilitators, driving successful conversions through both inside sales and direct sales strategie
Manager – Sales & Telemarketing Operations
Mahindra Holidays & Resorts India Ltd.
06.2014 - 10.2022
- Led regional tele-sales teams across key Punjab cities, driving customer acquisition and revenue.
- Designed outbound sales campaigns, managed lead pipelines, and optimized conversion rates.
- Monitored KPIs like call volume, AHT, and team performance, ensuring consistent target achievement.
- Collaborated with field sales for lead closures and improved funnel efficiency.
- Trained and coached tele-calling teams, improving quality and reducing attrition.
- Implemented strategic customer acquisition initiatives, improving cost per acquisition (CPA) and funnel performance.
- Designed quality audit frameworks and MIS systems, improving tele-sales efficiency and reducing attrition.
Manager – Client Management & Campaign Strategy
Oceanic Call Centre Pvt. Ltd.
12.2008 - 12.2013
- Led sales, upselling, and customer retention campaigns for telecom clients.
- Optimized lead management through data segmentation and performance monitoring.
- Drove team performance through targeted coaching, achieving a 30% boost in campaign conversions.
- Spearheaded calls, Value-Added Service (VAS) upselling, and marketing plans, generating leads for both postpaid and prepaid services, as well as collections and retention efforts for individual and corporate sales.
- Managed lead management processes, including scrubbing and churning of calling data, to optimize campaign effectiveness.
- Controlled costs to keep business operating within budget and increase profits.
Assistant Manager – Customer Service
Bharti Airtel Ltd.
01.2005 - 01.2007
- Designed upsell and cross-sell strategies, growing VAS revenue streams significantly.
- Led corporate customer onboarding, driving high user satisfaction and loyalty.
Senior Executive – Customer Engagement
Bharti Airtel Ltd.
01.2003 - 01.2005
- Managed high-value accounts, ensuring service excellence through process automation and team coaching.
Education
Bachelor of Science -
Jammu University
Jammu06-1999
MBA - MBA – Marketing
Jammu University
Jammu05-2002
Skills
CORE COMPETENCIES
- Sales Strategy & Execution
- Regional/Zonal Leadership
- Marketing & Brand Positioning
- Loyalty & Customer Retention
- Revenue Growth & P&L Ownership
- Team Building & Leadership
- B2B & B2C Sales
- CRM & Data Analytics
- Strategic Partnerships
- Operational Excellence
Accomplishments
Consistently ranked among top PAN-India performers at Club Mahindra Holidays and and resorts India Ltd, achieving annual sales and tele-sales targets; qualified every year for MD and CSO Clubs, securing Top 3 position and international recognition trips.
Certification
CERTIFICATIONS
- Six Sigma Yellow Belt – Customer Complaint Reduction- with Bharti Airtel
- Kaizen Implementation – Club Mahindra Holidays and Resort India Ltd
Timeline
Senior Manager | Project Lead - Customer Loyalty
JCBL Group – Globe Toyota
01.2024 - Current
Senior Manager – Sales & Business Operations
Dfavo.com & Flying Feather
10.2022 - 12.2023
Manager – Sales & Telemarketing Operations
Mahindra Holidays & Resorts India Ltd.
06.2014 - 10.2022
Manager – Client Management & Campaign Strategy
Oceanic Call Centre Pvt. Ltd.
12.2008 - 12.2013
Assistant Manager – Customer Service
Bharti Airtel Ltd.
01.2005 - 01.2007
Senior Executive – Customer Engagement
Bharti Airtel Ltd.
01.2003 - 01.2005
Bachelor of Science -
Jammu University
MBA - MBA – Marketing
Jammu University
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