SAGRIKA BANTA

• Acted as a liaison between healthcare media agencies and decision-makers within pharmaceutical companies facilitating communication and building strong relationships.

Clients- Havas Group, Ruder Finn, Fusion Medical agency

• Booked 15+ qualified meetings per month with budget-holding decision-makers for clients within companies such as Pfizer, AstraZeneca, Lundbeck, GSK and more.
• Secured and reviewed project briefs and pitch lists, driving creation of new business opportunities for clients.
• Created and maintained a sales funnel of qualified prospects for clients.
• Maintained and updated Angsana records and databases with accurate details of completed and planned work for reporting in Salesforce, ensuring accurate reporting of completed and planned work.
• Researched to source target names and generate new leads for clients, contributing to 10% growth in client pipelines.
• Drafted tailored follow-up emails and refined pitches to increase the conversion of qualified meetings for clients.

• Strategized and pitched campaign ideas to the clients to take forward on outdoor platforms including Airport, Mall Branding and Transit branding (Bus, Metro, Cab) and other traditional outdoor mediums (Billboards/Hoardings, Gantries)
• Continually analysed and reviewed campaign performance to identify opportunities for clients and ensured they received a true return on investment
• Strategized and worked on various innovation OOH campaigns to increase the client's brand recognition
• Strategized on how to promote during COVID times and when everything recedes
• Presented movement pattern changes during lockdown in India
• Clients: Bajaj Allianz, Etihad Airways, NBA, Motilal Oswal, Raymond Ltd., IDFC First Bank.

• Pitched Airline branding options and acquired new clients with open briefs
• Single point of contact with the clients which built a strong relationship with key clients across different business segments
• Actively managed resources to ensure timelines are adhered to and maintained day-to-day project lifecycle processes
• Generated new businesses for the agency, brought 3 brands on board
• Clients: Vodafone, Hotstar, Bajaj Consumer LTD.