SAHAJ SHARMA
Gurgaon
Summary
Seasoned marketing professional with robust background in brand management, content conceptualization, and customer experience. Possess strong analytical skills, adept at identifying trends and making data-driven decisions that drive business growth. Skilled in fostering collaboration and ensuring the seamless execution of complex projects.
Overview
9
9
years of professional experience
Work History
Senior Associate, Marketing Material Management
Ameriprise Financial Services
Gurgaon
05.2022 - Current
- Executed marketing material reviews seamlessly in accordance with the Ameriprise branding standards
- Played a pivotal role in formulating the Ameriprise brand, style, and compliance guidelines aligned with overall business objectives
- Optimized the content collaterals that helped to add brand value while empowering the financial advisors to deliver targeted outcomes
- Coordinated with subject matter experts for appropriate reviews and approvals of the marketing materials in the designated regulatory system (AdTrax) and assisted in its timely execution
- Spearheaded publishing of content across several host sites including the internet, intranet, social media, and print
- Strengthened the policies and processes by collaborating with business partners and uncovered best practices to meet the constantly evolving business needs
Senior Content Marketer
Axelerant Technologies
Gurgaon
10.2021 - 04.2022
- Conceptualized content marketing strategies that helped to elevate online visibility and brand equity
- Led a 4-member team of content writers to create compelling content for driving traffic and engagement
- Piloted a broad range of content including thought leadership articles, blog posts, emailers, webpages, newsletters, and sales decks to communicate the company’s brand value
- Conducted keyword research over platforms like SEMrush, Ahrefs and optimized content using SEO best practices resulting in 300X website visitors
- Worked closely with cross-functional teams to seamlessly create high-quality content
- Maintained a monthly and quarterly content marketing calendar for delegating tasks and ensuring deadlines were met
Content Marketer
Voxco Survey Software
Montreal
07.2020 - 10.2021
- Responsible for end-to-end design, development, and implementation of content marketing activities that contribute to enhanced brand awareness and saliency
- Led a team of writers to create targeted content comprising blogs, case studies, webpages, press releases, feature decks, videos, and survey templates leading to higher sales conversions
- Facilitated keyword research and domain analysis to develop high-performing SEO content
- Implemented industry-specific email nurture, lead generation campaigns, and newsletters for 230k subscribers on platforms like SendGrid
- Analyzed competitors’ content, messaging, and distribution tactics to identify the target audience and their interests
- Coordinated with the technical experts and leaders of the firm to identify the gaps in the collaterals and add value to the products
- From user research to envisioning, and implementing concepts, infusing empathy and creativity to ideate and innovate across touchpoints while supporting business goals
Senior Content Writer
Ably Soft
Mohali
08.2019 - 06.2020
- Evaluated marketing initiatives and strategic positioning to develop website content including blog posts, case studies, landing pages, datasheets, infographics, and more
- Developed unique marketing and sales collaterals that increased engagement KPIs by 10% over the prior year
- Launched product documentation to help internal teams and customers understand the functioning of the product without seeking assistance from any 3rd party
- Worked closely with the Subject Matter Experts (SMEs) to gain insights into the products for drafting exceptional and high-performing content marketing strategies
- Partnered with content marketers, designers, marketing automation specialists, XML authors, and SEO executives to uncover business needs and objectives for desired outputs
Copywriter
Cue Blocks Technologies
Chandigarh
07.2017 - 07.2019
- Managed projects independently for requirements pertaining to content, for both B2B and B2C customers
- Created compelling content including blog posts, newsletters, datasheets, case studies, articles, e-mailers, landing pages, and reports that influenced consumer behavior at various stages of the lifecycle
- Formulated the technical documentation including user guides, step-by-step installation, and process flow documents for Magento and Shopify extensions
- Optimized the list of FAQs to empower the support teams to solve client queries effortlessly
- Worked with the PPC team to create ad copies for different platforms like Google Ads, Twitter, Facebook, LinkedIn, and Instagram
- Assisted different stakeholders with their advertising needs in product marketing as well as service marketing
- Coordinated with the SEO, SEM, and SMM teams for drafting optimized, accurate, and highly effective content to resonate with the client’s requirements
Content Writer
Grazitti Interactive
Panchkula
11.2015 - 07.2017
- Wrote insightful Salesforce content as part of the creative plan and strategy for inbound marketing
- Handled event marketing and management for global events like – Alteryx Inspire, Dreamforce, and Jive
- Managed promotions, coordinated with vendors, arranged swags, and crafted booth graphics, email campaigns, as well as event collaterals
- Directed the expansion of the company’s website including the webpage addition, SEO optimization, blog updates, and announcements as per campaigns and events
- Accountable for content marketing ideology and strategy as well as overhauling of new and ongoing IT ventures
- Developed strong working relationships across product, consulting, sales, and marketing teams by creating and managing training content for the business
Education
B.Tech - CSE
GNI Mullana, Kurukshetra University
12.2015
12th - C.B.S.E
D.A.V. Public School, Ambala Cantt
12.2011
10th - C.B.S.E
D.A.V. Public School, Ambala Cantt
12.2009
Skills
- Brand Marketing
- Content Marketing
- B2B Marketing
- Marketing Communications
- Data Analysis
- Customer Engagement
Extracurricular Activities
Volunteer at “The Art of Living” (2007 - Present); Yoga Practitioner; Badminton Player
Timeline
Senior Associate, Marketing Material Management
Ameriprise Financial Services
05.2022 - Current
Senior Content Marketer
Axelerant Technologies
10.2021 - 04.2022
Content Marketer
Voxco Survey Software
07.2020 - 10.2021
Senior Content Writer
Ably Soft
08.2019 - 06.2020
Copywriter
Cue Blocks Technologies
07.2017 - 07.2019
Content Writer
Grazitti Interactive
11.2015 - 07.2017
B.Tech - CSE
GNI Mullana, Kurukshetra University
12th - C.B.S.E
D.A.V. Public School, Ambala Cantt
10th - C.B.S.E
D.A.V. Public School, Ambala Cantt
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