Sahana Kanungo
Kolkata
Summary
Area Business Manager at ABFRL with a proven track record of driving revenue growth across 28 stores through strategic franchise expansion and operational enhancements. Expertise in data analytics and team leadership, successfully launching marketing initiatives that boost customer engagement and satisfaction. Committed to leveraging market insights to meet sales objectives and develop high-performing teams.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Area Business Manager
ABFRL (Louis Philippe)
06.2024 - Current
- Leading revenue growth across 28 stores in 7 Tier 1–2 cities across Maharashtra, Gujarat, MP
- Spearheaded franchise expansion with new partners, increasing market footprint
- Enhanced store efficiency via demand forecasting, stock planning, and ops optimization
- Built and coached high-performing store teams—aligning KPIs with training & ownership culture
- Launched regional marketing drives that lifted footfalls and drove ROI-positive campaigns
- Practiced early trend-spotting with actionable market intelligence and fast escalation
- Identified potential new markets within existing territories.
- Participated in regular meetings with senior management teams to provide updates on progress towards achieving objectives.
- Monitored competitor activity within the assigned territory to determine appropriate pricing models for products and services offered by the company.
- Collaborated with marketing team members to develop innovative campaigns that promote brand awareness.
- Established strong working relationships with store managers to ensure effective communication between stores and corporate office.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction levels remain high.
- Conducted training sessions for new staff members on product knowledge and customer service skills.
- Prepared detailed reports on sales performance against established goals.
- Developed and implemented sales strategies to increase market share.
- Negotiated contracts with vendors, suppliers, and other business partners to maximize profitability.
- Maintained detailed records of sales activities, including daily call reports, weekly forecasts, and monthly performance metrics.
- Analyzed customer data to identify trends in buying behavior and preferences.
- Supported sales team members to drive growth and development.
- Resolved customer complaints regarding sales and service.
- Directed and coordinated products, services and sales activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Coached, developed and motivated team to achieve revenue goals.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Summer Intern
Aditya Birla Fashion & Retail Ltd. (Allen Solly)
Bangalore
04.2023 - 05.2023
- Revamped Customer Service Docket into a digital-ready training module
- Piloted Sustainability Initiative (Upcycling Project) across 2 stores
- Designed behavioral SOPs to elevate in-store service experience
Assistant Customer Success Manager
PT Grivy DOTCOM
Jakarta (Remote)
01.2022 - 04.2022
- Created 50+ client case studies to support B2B client acquisition
- Designed and developed content + visual layout for these case studies to be showcased on Grivy’s official website
- Identified campaign insights to refine value propositions in the CPG-tech space
Emami Ltd.
Kolkata
01.2020 - 02.2020
- Developed new product concept for Navratna line via online market scan
- Crafted Go-to-Market Strategy for launch; supported creative on digital campaigns
Education
MBA - Sales & Marketing
SCMHRD
Pune01.2024
B. Tech - Electronics & Communications
Techno India
Kolkata01.2021
XII - Science
DPS Kolkata
01.2017
X -
Garden High School
Kolkata01.2015
Skills
- Advanced Excel, data analytics, demand planning
- Brand storytelling, creative writing, operational efficiency
- Social media content creation and digital branding
- Data-driven sales strategy and customer acquisition
- Team leadership and employee coaching
- Franchise development
- Competitive analysis
- Operational efficiency
- Performance reporting
Certification
- Google Digital Marketing Certificate
- IIM Bangalore MOOC: Marketing Management
- Kathak Dance (Senior Diploma)
References
Available on request.
Hobbies and Interests
Driving, Dancing, Design Thinking
Accomplishments
- Google Digital Marketing Certificate
- IIM Bangalore MOOC: Marketing Management
- Kathak dance (senior diploma)
- Interests: Driving, Dancing, Design Thinking
Early Wins & Distinctions
- Pre-Placement Offer, ABFRL (post internship), Oct 2023
- Media & PR Cell, SCMHRD: Managed institute’s digital brand & event coverage
- Cultural Committee, SCMHRD: Delivered flagship cultural events with strong corporate ties
Timeline
Area Business Manager
ABFRL (Louis Philippe)
06.2024 - Current
Summer Intern
Aditya Birla Fashion & Retail Ltd. (Allen Solly)
04.2023 - 05.2023
Assistant Customer Success Manager
PT Grivy DOTCOM
01.2022 - 04.2022
Emami Ltd.
01.2020 - 02.2020
MBA - Sales & Marketing
SCMHRD
B. Tech - Electronics & Communications
Techno India
XII - Science
DPS Kolkata
X -
Garden High School
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