Summary
Overview
Work History
Education
Skills
Success Stories
Certification
Accomplishments
Programs
Tools And Platforms
Personal Information
Timeline
Generic

SAHANA M.

Bengaluru,Karnataka

Summary

A data professional with over 11 years of experience in reporting and data analysis . Expertise in requirement gatherings, data manipulation, solution design, and dashboard creation within BI platforms and Excel. Advanced proficiency in BI tools such as Datorama, Tableau, Looker, and extensive experience in handling data from various digital marketing channels including social, search, programmatic, display, offline, and Amazon Advertising. Proven track record in business intelligence, project management, and process automations. Able to draw strategic insights and effectively communicate findings to both technical and non-technical audiences. Successfully handled clients across APAC, USA, and UK regions. Effective communication skills, strong team player mindset, quick learning abilities, and enthusiasm for exploring new skills. Ready to make a significant impact in the field.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Associate Technical Manager

Decision Foundry
03.2024 - Current
  • Leading a POD dedicated to handling tasks on AMC platform
  • Managing D2D client calls, Tickets Assigning, Queue management, Maintaining SOP/s and project Documents
  • Ensuring Team deliverables, Quality of the deliverables, monitoring the team members performance and sharing feedbacks and reviews quarterly
  • Day to day work mainly revolves on Amazon in-app and website data, Off-Amazon 1P data, Ad-exposed and Non-exposed data, Providing Audiences list of Amazon users based on Segments and activities to get a high ROI
  • Developing SQL queries to create Audiences in AMC and building Dashboards and Reports on most effective use cases in Amazon like Overlap, New to brands, Path to Conversions, Audience Penetrations and more
  • Exposure to Amazon redshift, Looker, Confluence, Jira board, Biq Query
  • Supporting in Projects which focuses on Data Transformation, building Data Models and exposure to VScode, PostgreSql, Github

Lead Consultant/Solution Architect

Decision Foundry
12.2021 - 03.2024
  • Have delivered multi-market & Standalone Datorama implementations for Agency and Enterprise clients dealing with their large data sets and building custom automated solutions with interactive dashboards
  • Expertise in data transformation, data mapping, and data management
  • Leading and coordinating with cross-functional teams
  • End to end Datorama Solutions from Data ingestion to Dashboards in Healthcare, lifestyle, sports Media and sports domain

Data Analyst

Annalect
12.2019 - 12.2021
  • Transition of project to Datorama platform from Tableau & Alteryx tools
  • Creating Data Streams for Online and Offline data sources
  • Building Rules and codes for Data Harmonization
  • Creating Interactive Visualization in Tableau and Datorama
  • QA and Optimizing the existing Dashboards, workflows
  • Creating Flowcharts & Instruction Documents
  • Helping and suggesting in Onboarding, Building of new Projects
  • Guiding teammates and Colleagues to work in different platforms and tools
  • Preparing Training Modules and giving training on Datorama to New joiners and other trainees

Sr. Campaign Specialist

Theorem India Pvt Ltd
05.2018 - 12.2019
  • Working on Datorama platform – Data Ingestion using API & Total Connect, Data Harmonization (R, Json, HTML, CSS), Visualization – Dashboard Creation and Insights
  • Creating Campaigns, placements, Creatives in DCM
  • Assigning the Creatives, Ad tags for creatives in DCM tracking
  • Involved in taking steps required for process improvement and easy handling of process
  • R & D, trail across various tools, platforms, and methods to identify checkpoints, QA points and creating checklists and improving the procedure & process

Team Coordinator

Theorem India Pvt Ltd
08.2017 - 04.2018
  • Onboarding new tasks, requests, and process
  • Handling client calls and Actively interact with clients on report specific issues
  • Noticing clients on changes in data, starting /ending of campaigns proactively and suggesting if necessary
  • Ensuring to follow and maintain client updates
  • Supporting, performing QA on multiple process as per the requirement
  • Creating documents and templates required for the process
  • Preparing and maintaining Team related data, executives, QBR class data
  • Work assigning, ensuring work delivery by Team on time, Team coordination

Campaign Specialist

Theorem India Pvt Ltd
05.2017 - 08.2017
  • Working on automations of the campaign performance reports to make the reporting job easier & simpler
  • Creation of new templates for reports to make the reports look better & accessible and easier to analyze using VBA codes & buttons
  • Knowledge transfer and Training the new members on the process and tools

Client Service Analyst

Theorem India Pvt Ltd
01.2014 - 04.2017
  • Data extraction, manipulating, analysis and creating reports in online advertising domain
  • Hands on experience in campaign performance reports of Display, Programmatic, Social & Search reports
  • Creating Dashboards & reports, Social media reports of daily, weekly, biweekly, and monthly along with Ad Hoc requests
  • Was a part of the team performing and getting trained on ETL package and SAM for the automation of process
  • Preparing screenshot templates to display campaign, creative performance

Education

Bachelor of Engineering - ECE

Government Engineering College
Chamarajanagara
07.2013

II PUC - PCMB

MMK-SDM PU College
Mysore
01.2009

SSLC -

Christ The King Convent
Mysore
04.2007

Skills

  • Proficient in Microsoft Office
  • Proficient in SQL
  • Automation Through VBA
  • Skilled in Using Macros for Automation
  • Experience in using HTML, JSON, R, JAVA basic programming

Success Stories

  • Led a team of consultants in a large Publisher project that had 100+ advertisers. The ad performance data from 5+ data sources were harmonized with the client's in house pacing and booking tool. An end to end automated solution was built that gave real time pacing and team performance insights to the client.
  • Worked with an Agri Tech product company to build an unified dashboard to track their Online and Offline Retail sales data across all regions. Social Organic dashboards were built to correlate the impact of sales against the team's Social engagements.
  • Built a Lead generation dashboard for a prominent automobile company via data directly sourced from the Company's Web Analytics Suite.
  • Utilized Custom Marketing API Connectors for hyper granular reporting
  • Implemented and documented QA best practice guidelines for use across multiple BI projects

Certification

  • Search Engine Marketing
  • Online Marketing Fundamentals
  • Social Media Marketing
  • AdWords Fundamental
  • Double Click Search Basics
  • Google Web Designer Basics
  • Double Click Campaign Manager Basics
  • Google Ads Search
  • Datorama Admin
  • Datorama Expert
  • Datorama Champion
  • Datorama Partner
  • SADA - Marketing Cloud Intelligence Accredited Professional
  • Amazon Marketing Cloud
  • Salesforce AI associate
  • Tableau Desktop certificate

Accomplishments

  • Received appreciations from clients for being proactive, for being error free & very Responsive to clients
  • Awarded ‘Extra Miler' award for Q4 2015 for outstanding contribution
  • Awarded ‘Star of the Month' for the month of November, 2016
  • Awarded 'Best Team Award' for Q4 2017
  • Awarded ‘Best Team' for Q4 2018
  • ‘On the Spot' Award for May 2020
  • Best ‘Coach of the Year' in Aug 2021 for mentoring and training the juniors
  • Our Solution built was 1 of the first developed on Flexible Shopping Insights got published In Amazon website as a case Study
  • One of the Audience Built for a Campaign for a major Global Client won “The Retail Campaign of the Year” for the agency for which we worked

Programs

  • Complete SQL Masterclass
  • Manager Development Program

Tools And Platforms

  • Amazon Marketing Cloud
  • Tableau
  • Datorama
  • Looker
  • DV360
  • Campaign manager
  • Amobee
  • Business FB
  • AdWords
  • DCS
  • TTD
  • Blis
  • Bonzai
  • OATH
  • Video Suite
  • Adops tool

Personal Information

  • Father's Name: Murali M. R.
  • Mother's Name: Chandrika
  • Date of Birth: 05/01/91

Timeline

Associate Technical Manager

Decision Foundry
03.2024 - Current

Lead Consultant/Solution Architect

Decision Foundry
12.2021 - 03.2024

Data Analyst

Annalect
12.2019 - 12.2021

Sr. Campaign Specialist

Theorem India Pvt Ltd
05.2018 - 12.2019

Team Coordinator

Theorem India Pvt Ltd
08.2017 - 04.2018

Campaign Specialist

Theorem India Pvt Ltd
05.2017 - 08.2017

Client Service Analyst

Theorem India Pvt Ltd
01.2014 - 04.2017
  • Search Engine Marketing
  • Online Marketing Fundamentals
  • Social Media Marketing
  • AdWords Fundamental
  • Double Click Search Basics
  • Google Web Designer Basics
  • Double Click Campaign Manager Basics
  • Google Ads Search
  • Datorama Admin
  • Datorama Expert
  • Datorama Champion
  • Datorama Partner
  • SADA - Marketing Cloud Intelligence Accredited Professional
  • Amazon Marketing Cloud
  • Salesforce AI associate
  • Tableau Desktop certificate

Bachelor of Engineering - ECE

Government Engineering College

II PUC - PCMB

MMK-SDM PU College

SSLC -

Christ The King Convent
SAHANA M.