SAHANA M.

A data professional with over 11 years of experience in reporting and data analysis . Expertise in requirement gatherings, data manipulation, solution design, and dashboard creation within BI platforms and Excel. Advanced proficiency in BI tools such as Datorama, Tableau, Looker, and extensive experience in handling data from various digital marketing channels including social, search, programmatic, display, offline, and Amazon Advertising. Proven track record in business intelligence, project management, and process automations. Able to draw strategic insights and effectively communicate findings to both technical and non-technical audiences. Successfully handled clients across APAC, USA, and UK regions. Effective communication skills, strong team player mindset, quick learning abilities, and enthusiasm for exploring new skills. Ready to make a significant impact in the field.

• Led a team of consultants in a large Publisher project that had 100+ advertisers. The ad performance data from 5+ data sources were harmonized with the client's in house pacing and booking tool. An end to end automated solution was built that gave real time pacing and team performance insights to the client.
• Worked with an Agri Tech product company to build an unified dashboard to track their Online and Offline Retail sales data across all regions. Social Organic dashboards were built to correlate the impact of sales against the team's Social engagements.
• Built a Lead generation dashboard for a prominent automobile company via data directly sourced from the Company's Web Analytics Suite.
• Utilized Custom Marketing API Connectors for hyper granular reporting
• Implemented and documented QA best practice guidelines for use across multiple BI projects

• Search Engine Marketing
• Online Marketing Fundamentals
• Social Media Marketing
• AdWords Fundamental
• Double Click Search Basics
• Google Web Designer Basics
• Double Click Campaign Manager Basics
• Google Ads Search
• Datorama Admin
• Datorama Expert
• Datorama Champion
• Datorama Partner
• SADA - Marketing Cloud Intelligence Accredited Professional
• Amazon Marketing Cloud
• Salesforce AI associate
• Tableau Desktop certificate

• Received appreciations from clients for being proactive, for being error free & very Responsive to clients
• Awarded ‘Extra Miler' award for Q4 2015 for outstanding contribution
• Awarded ‘Star of the Month' for the month of November, 2016
• Awarded 'Best Team Award' for Q4 2017
• Awarded ‘Best Team' for Q4 2018
• ‘On the Spot' Award for May 2020
• Best ‘Coach of the Year' in Aug 2021 for mentoring and training the juniors
• Our Solution built was 1 of the first developed on Flexible Shopping Insights got published In Amazon website as a case Study
• One of the Audience Built for a Campaign for a major Global Client won “The Retail Campaign of the Year” for the agency for which we worked

• Complete SQL Masterclass
• Manager Development Program

• Amazon Marketing Cloud
• Tableau
• Datorama
• Looker
• DV360
• Campaign manager
• Amobee
• Business FB
• AdWords
• DCS
• TTD
• Blis
• Bonzai
• OATH
• Video Suite
• Adops tool
• 
  

• Father's Name: Murali M. R.
• Mother's Name: Chandrika
• Date of Birth: 05/01/91