Sahana Ray

• Portfolio handled: Gonadotropins and probiotics with business of 50Crs
• Enhanced product portfolio by identifying market trends and conducting competitive analysis.
• Collaborated with sales, marketing, and engineering teams to develop go-to-market strategies that drove product adoption and revenue growth.
• Cultivated a high-performing team environment that fostered personal development while promoting accountability for overall success.
• Developed pricing strategies with thorough market research, ensuring profitability and competitiveness.
• Played an instrumental role in shaping company strategy through active participation in annual planning sessions and goal-setting initiatives.
• Improved customer satisfaction rates by addressing key issues through targeted product enhancements.
• Delivered impactful presentations to executive leadership, effectively communicating product vision and status updates.
• Successfully brought products from concept to market, achieving both critical acclaim and strong financial results.
• Increased market share by spearheading comprehensive competitor analysis efforts and adjusting strategies accordingly.
• Mentored junior Product Managers, helping them develop essential skills for career growth in the industry.
• Managed product lifecycle from ideation to sunset, prioritizing features based on customer feedback and business goals.
• Led cross-functional teams to launch successful products on time and within budget.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Has been instrumental in budget planning and goal setting at divisional level for upcoming financial year
• Was part of the budgeting and product targeting for the financial year
• Customer relationship building and maintenance through regular contacts through virtual and physical initiatives

• Portfolio: Dydrogesterone, Clomiphene citrate, Letrozole
• Focus portfolio: Dydrogesterone (internally 1Cr per month, external makret share gain to ~1%)
• Therapy: Gynec
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Spearheaded strategic brand plan for multiple product lines to increase market share and brand awareness.
• Analyzed customer feedback both internal as well as external and market trends to make informed decisions about product and brand messaging and promotion
• Researched and identified new opportunities for product and brand development.
• Closely working with complimentary workers for smooth execution of strategy
• Worked with external stake holders to have a seamless product promotion

Gainedined a market share of almost 1% within one year of brand launch

• Portfolio: Hormones, Induction of Labor, Folic Acid
• Portfolio Size: Hormones: 15Cr, Induction of Labor: 10Cr, Folic Acid: 16Cr
• Working closely with sales team and develop communication for current market and customers
• Working with few KOLs PAN India to discuss and gain insights on current developments in IVF field
• Strategizing digital campaigns for customers and executing same with help of sales representatives
• Organizing various scientific webinars for HCPs for understanding various gynecological topics to develop better brand communication
• Working closely with Sales team to get insights of competition through field works and virtual connect calls
• Actively reviewing and focusing on east zone currently to get insights of regional dynamics
• Have actively focused on south zone, west zone to get regional insights as regional coordinator
• Designing brand plan
• Ensuring smooth execution of campaigns through regular follow ups with field representatives
• For IVF business, developed group of 20 KOLs who can give product and therapy insight which can help in future molecule or therapy development
• Knowing current market insights and newer medical advancements through KOL connect.

• Portfolio: Ulipristal Acetate, Berberine Hydrochloride, Ferrous Asparto Glycinate, Multivitamin
• Planning of brand campaigns to improve brand value
• Develop brand in clinic presence through various monthly input plan and activities
• Ensuring smooth execution of campaigns and other activities through timely follow ups with field force
• Team training and development
• Field working to get market insights and evaluate them
• Designing brand plan
• Market research for new brand launch
• Part of successful brand launch
• Budget planning and sampling plan for financial year
• Planning and designing of visual aids, lbls, other promotional inputs
• Interact closely with sales team to track brand movement
• Analyze YTD sales of old products
• Data collation of stocks and keep tabs upon primary and secondary sales figures.
• Leveraged social media, email marketing, press conferences and e-campaigns to market developed products

• Portfolio: Nutraceuticals and Probiotics
• Portfolio Size: 20Lacs
• Planning brand strategies to assist sales team to generate sales
• Train sales team on scientific knowledge of product portfolio
• Query solving of sales forces and help out team on any challenges faced on field through effective communication
• Planning of campaigns and sales promotion plans: Developing tactics and campaigns to boost sales of existing products
• Market research for validation of market trends of products handled and their competition
• Also, to evaluate competition and set benchmark
• Acquisition of inputs and promotional material for product promotions
• Interact closely with sales team to track brand movement
• Analyze YTD sales of old products
• Data collation of stocks and keep tabs upon primary and secondary sales figures
• Budget planning on sampling and other promotional inputs, along with systematic record of same.

• Portfolio: Amoxicilin Clavaulinic Acid, Paracetamol, Novamin
• To meet Dental Healthcare Professionals for promoting range of Oral care products
• Maintaining healthy relationship and coordinating with complimentary workers in form of stockiests

• Industrial training here in production unit to understand working of production unit and processes involved in production of sterile, pharmaceutical products
• In process quality control assist as well as trained at quality control lab to perform post production quality checks
• Understand regulatory documentation and inventory control procedures at production unit