Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic
Sahejpal Grewal

Sahejpal Grewal

New Delhi

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

7
7
years of professional experience

Work History

Senior Brand Manager

Dabur India Ltd.
10.2023 - Current
  • Handled Portfolio of Coconut and Jasmine Hair Oils with Annual Business of around 400 Crores in 3 Brands including Anmol - 2nd Largest Coconut Oil in the country and Anmol Jasmine - 3rd Largest Brand in the country.
  • Achieved growth of 20% in the year featuring as the fastest growing large portfolio in the company and the fastest growing large brands in the category.
  • Achieved growth across Channels , Regions and States to become the largest player in Market Share in 3 large states and the 2nd largest player across the rest of the country.
  • Growth across packs and introduction of new packs in leading channels like Quick Commerce , Modern Trade and E-Commerce.
  • Market share and penetration growth across large markets achieved with GTM and PPA Strategies made State wise .
  • Cost saving initiatives to increase the profitability of the brand by 20 Crs+ in a single year .

Regional Marketing Head

Dabur India Ltd.
08.2022 - 10.2023
  • Handled Marketing for an Annual Business of around 2000 Crores For Dabur India covering the largest region of Central India comprising most populous markets of Uttar Pradesh , Bihar , Jharkhand and Uttrakhand comprising
  • The region excelled in the performance of our brands - achieving the highest growth in the country in the annual year - highlights of the region while i was there.
  • Heading the Marketing Team of the Region executed 75+ ATL and BTL Campaigns across Large categories like Toothpaste , Hair Care , Skin Care , Home care , Health Supplements , Digestives and Candy , Beverages , Foods , Ayurvedic Products , Baby Care etc in brands like Real Juice , Dabur Red Paste , Dabur Amla Hair Oil , Dabur Honey , Dabur Hajmola , Dabur Gulabari , Vatika Shampoo , Odonil , Odomos etc
  • Signed a 20 CR+ TV deal with leading regional channels like for leading Dabur Brands increasing media exposure and spends across brands leading to market share gains across major categories.
  • Influencer and Digital activations :
  • On Ground Activations :


Area Sales Manager

Dabur India Ltd
10.2020 - Current
  • Handled Annual Business of 200 Crores For Dabur India covering the entire State of Orissa and delivered strong double digit growth.
  • Achieved Highest Ever Secondary of 17.5 Crores in a single month and drove Red Tooth paste to Highest 10 Cr figure in a month by focusing on Distribution Expansion.
  • Managed Legacy Brands like Red Paste and Odonil which are Market Leaders in their Category and delivered Highest Ever Market Share gain in these Brands.
  • Developed Brands Like Odonil Aerosol , Anmol Coconut Oil and Gulabari Face Freshner to 30%+ growth and Market Share Gains.
  • Worked in Markets Like Mumbai , Kolkata , Howrah handling Urban Stockiest and Rural Super Stockiest Distribution Networks.
  • Managed a network of over 500 Distribution Partners Covering 25,000+ Outlets with a Field Force of 125 Team Members.
  • Lead Team to Top 3 Finishes in Brand Activations of Odonil Aerosol , Dabur Almond, Sanitize Soap and Secondary Phasing Contest.

Internship

Dabur India Ltd
04.2018 - 05.2018
  • Executed a Geo-mapping Based Beat restructuring which led to 14% Increase in Service Time and Beat Distance reduction of 15% for the Salesman in Mumbai.
  • Developed the Geo-Mapping Infrastructure for the company which increased Salesman's Efficiency in the market by 19%.
  • Crafted a multi slab visibility and result oriented Loyalty program for Chemist Trade Partners which was eventually rolled out across the country.
  • Undertook an outlet expansion drive leading to 2 shops per day added to a Salesman's beat and 12% business increase.

Education

MBA - Sales And Marketing

Symbiosis Institute of Business Management
Pune , India
04.2020

Bachelor of Engineering -

MIT , Pune University
Maharashtra
2018

Value Investing - Investing

Columbia Business School
New York
10-2024

Accomplishments

  • Certificate C and Certificate B, Grade A , National Cadet Corps.
  • Participated and won 10+ Quizzing and Debating Competitions.
  • Marketer Level 1 Credential, General Assembly, Top 20%, 2019
  • Google Ad Fundamentals Certification, 2019
  • Google Advanced Analytics Certification, 2019

Timeline

Senior Brand Manager

Dabur India Ltd.
10.2023 - Current

Regional Marketing Head

Dabur India Ltd.
08.2022 - 10.2023

Area Sales Manager

Dabur India Ltd
10.2020 - Current

Internship

Dabur India Ltd
04.2018 - 05.2018

MBA - Sales And Marketing

Symbiosis Institute of Business Management

Bachelor of Engineering -

MIT , Pune University

Value Investing - Investing

Columbia Business School

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