Saheli Biswas
Bangalore
Summary
Competent professional with 15 years 09 months of blended, multi-disciplinary experience, Spanning Business Development, Market Expansion, Key Account Management, Distribution Management, Sales Forecasting, Potential Mapping, Budgeting, Team Development, Process Reengineering, Chain management & developing Marketing Strategies. Command enthusiastic knowledge in Cardiac Surgery, Chronic Resynchronization Therapy Management (Cardiology), Medical Delivery Solution Devices & Consumables, Endoscopy Portfolios, Cardiology, Endochrinology / Diabetology, Gynaecology, Ortho, Respiratory, Urology, Diabetic, Neurology & Neuropsychiatric Segments. Adept in conducting effective business affairs at Zonal level, including Southern India, Eastern India and PAN India too.
Overview
16
16
years of professional experience
Work History
Area Sales Manager
Peters Surgical India Pvt Ltd
Bangalore
01.2025 - Current
- Responsible for achieving Primary & Secondary revenue of Karnataka based at bangalore for CV business, forecasting sales target & executing the same in the given time frame.
- Distributor Management, Customer & KOL Management.
- Assign Surgical procedure with proper product demonstration to the surgeons
Senior Product Manager & Zonal Business Manager
Remedi Healthcare India Pvt Ltd
02.2024 - 12.2024
- Responsible for creating Marketing & Sales Strategies for respective product.
- Support the respective regions to achieve Sales Target, Technical Discussions & Negotiations.
- Product training to Sales and Marketing Team internally and end users too (externally).
- Analyze project funnel and submit accurate forecast.
- Ensure smooth execution and implementation of activities.
- Achievement of zonal target in terms of revenue to ensure profitability of organization.
- Stock monitoring and coordinate with logistics to ensure availability of stocks and responsible to track movement of Demo inventory.
Product Manager
Pentax Medical India Pvt Ltd
05.2023 - 02.2024
- Responsible for Product Solution Development, Upstream marketing activities for Product Portfolio.
- Complete value proposition development based on customers' insight including health economics for leading market.
- Implementation of Market Launch and Product Positioning Strategies.
- Data Driven Product Growth and in-depth market analysis.
- Customer & KOL Management.
Senior Area Sales Manager
Beckton Dickinson
Bangalore
09.2021 - 05.2023
- Responsible for Achieving Primary & Secondary Revenue of South India (Bangalore, Mysore, Goa, Hassan) based at Bangalore.
- Distribution & Go Direct Management.
- Implementation of sales and marketing strategies.
Territory Sales Manager
Abbott St. Jude Medical Pvt Ltd
Kolkata
07.2019 - 09.2021
- Responsible for Achieving Primary & Secondary Revenue of East India based at Kolkata for CRM Business.
- Forecasting sales targets, executing through team of 5 TSEs, 4 DSTs.
- Distributor Management and targeting top competitor accounts.
Senior Territory Business Executive & Area Sales Manager
Novartis Healthcare Pvt Ltd
Kolkata
01.2013 - 07.2019
- Responsible for Achievement of Sales Revenue, Product Promotion, Tender Management.
- Implementation of sales and market strategies through innovative customer engagement plans.
Bright Territory Manager
Cipla Ltd
09.2009 - 01.2013
- Responsible for Achievement of Sales Revenue, Product Promotion through implementing market strategies.
- Recognized as a BRIGHT CATALYST in CIPLA for innovative works.
Education
B. Tech - Computer Science & Engineering, Network Security & VLSI
AIEM
DurgapurSkills
- Sales Management
- Market Strategy
- Business Development
- Key Account Management
- Market Intelligence
- Product Promotions
- Coaching / Training
- Leadership
- Analytical Capabilities
- Team Development
- Budgeting
- Process Reengineering
- Distribution Management
Awards
- Dashing Debut Awards - Within 15 days of joining for closing 2 machines at Remedi Healthcare India Pvt Ltd.
- Best in Product Knowledge and Best Performer Award - During all Training of Cardiovascular Division at Novartis Healthcare.
- Hats Off Award - Consistently received every year starting from 2014 for Highest Customer Engagement, Highest No. Of CMEs, Highest QTQ, Best in Medical Knowledge at Novartis Healthcare.
- All India VPL Winner - Awarded in 2018 at Novartis Healthcare.
- Gold Card Winner - In CIPLA Esproute.
- Recognized as 'Highest Sales Revenue' at CIPLA for consistently 18 months in Neuropsychiatric Division.
- Recognized as a POWER PERSONALITY of 5 PRODUCTS of IMPULSE Division throughout India.
Languages
Bengali
First Language
Timeline
Area Sales Manager
Peters Surgical India Pvt Ltd
01.2025 - Current
Senior Product Manager & Zonal Business Manager
Remedi Healthcare India Pvt Ltd
02.2024 - 12.2024
Product Manager
Pentax Medical India Pvt Ltd
05.2023 - 02.2024
Senior Area Sales Manager
Beckton Dickinson
09.2021 - 05.2023
Territory Sales Manager
Abbott St. Jude Medical Pvt Ltd
07.2019 - 09.2021
Senior Territory Business Executive & Area Sales Manager
Novartis Healthcare Pvt Ltd
01.2013 - 07.2019
Bright Territory Manager
Cipla Ltd
09.2009 - 01.2013
B. Tech - Computer Science & Engineering, Network Security & VLSI
AIEM
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