Saheli Guha

Client Projects

• Led integrated marketing campaigns for Schneider Electric and L&T E&A, driving a 25% increase in sales revenue and a 30% boost in brand recognition.
• Delivered CX and loyalty solutions for Volvo, achieving a 20% rise in customer satisfaction, and 55% program engagement.
• Designed ABM strategies with a 40% lead-to-customer conversion rate, accelerating sales funnel efficiency for a leading Southeast Asian conglomerate.
• Achieved an average 3:1 ROI across digital marketing initiatives through data-driven planning and execution.

Roles & Responsibilities

• Driving business growth through strategic campaigns and digital solutions, including ABM, product launches, media planning, lead generation, and channel marketing
• Delivering end-to-end marketing execution—conducting market research, crafting campaign strategy, and managing implementation across channels
• Consulting on customer experience and loyalty programs while collaborating with cross-functional teams to build integrated marketing and thought leadership initiatives

• Managing loyalty programs for key clients like C.K. Birla and Coromandel International, driving a 28% rise in retention and 32% increase in sales revenue
• Resolving 95% of client escalations within SLA, ensuring consistent client satisfaction and service excellence
• Presenting business review reports with 25% average growth in client engagement, while mentoring a team of 8 to achieve 30% higher efficiency

Client Projects

• Successfully managed high-potential corporate accounts for esteemed clients including Cargill, HSBC, Mondelez, Phillips, Titan, United Breweries, and Lifestyle, achieving a 25% increase in overall sales revenue and maintaining an average client satisfaction score of 92%
• Successfully executed 95% of campaigns with end-to-end ownership, resulting in significant campaign success and client satisfaction

Roles and Responsibilities

• Managing high-value accounts across retail, F&B, FMCG, and BFSI, with ownership of account planning, sales forecasting, and strategic growth initiatives
• Leading end-to-end campaign execution by engaging cross-functional teams across creative, product, delivery, and operations
• Overseeing daily execution to ensure campaign success and client satisfaction through proactive coordination and issue resolution
• Staying current on industry trends, compliance standards, and competitor activity to inform strategic decision-making

• Driving end-to-end brand and campaign strategy for leading CPG, auto, and lifestyle brands—achieving up to 30% growth in brand visibility and 25% uplift in campaign performance
• Executing multi-channel campaigns across digital, social, and offline platforms, resulting in a 55% engagement rate and improved audience reach
• Collaborating with creative, media, and analytics teams to optimize campaign delivery, contributing to a 3x increase in lead quality and faster conversion cycles

• Delivered strategic marketing and brand management solutions across F&B, auto-assist, and digital service sectors.
• Spearheaded the #BeTheChange pan-India campaign for TVS Auto Assist, reaching over 5 million customers and increasing brand engagement by 50%
• Led brand consulting initiatives that drove a 30% increase in brand presence and 25% uplift in campaign performance through continuous analysis and optimization.
• Strengthened franchise sales at The Thickshake Factory by 25% and improved operational efficiency across 30 outlets by 30%.