Sahib Kumar
Paid marketing
Gurgaon
Summary
Performance-focused Paid Marketing Specialist with expertise in managing multi-channel B2B campaigns across Google, Meta, LinkedIn, Bing, and AdRoll. Currently handling over $500K in annual ad spend, with a proven record of reducing CPL by 20% and cutting unqualified leads by 40%. Skilled in campaign strategy, optimization, and conversion tracking, with successful international launches in the US, Canada, and Australia. Known for building systems that drive quality leads, brand trust, and measurable growth. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Lead - Paid Media & Socials
EDDY Pump Corporation
El Cajon, California, US ( Remote ), US
08.2024 - 03.2025
- Led end-to-end paid media strategy across Google, Meta, LinkedIn, and YouTube Ads, managing over $500K+ in annual ad spend
- Reduced CPL by 20% while simultaneously improving lead quality across all paid channels
- Decreased unqualified lead volume by 40% through refined targeting, better ad messaging, and improved landing page alignment
- Increased monthly lead flow by 10% over 12 months, supporting steady pipeline growth in key B2B verticals
- Launched successful international campaigns in US, Canada, and Australia, expanding global visibility and lead acquisition
- Built a high-performing social content engine that significantly boosted brand credibility and trust, especially on LinkedIn
- Designed and executed full-funnel campaigns, integrating retargeting and custom audience strategies
- Set up advanced tracking through GA4 and GTM, delivering accurate attribution and performance clarity
- Collaborated with sales, design, and leadership teams to align marketing with business goals and revenue targets
Google Ads PPC Analyst
EDDY Pumps Corporation
El Cajon, California, US ( Remote )
10.2023 - 08.2024
- Managing 7 Google Ads Accounts for the Company with total monthly budget of $30,000.
Executed B2B lead generation campaigns using responsive search Ads, Dynamic search Ads, Display Remarketing Ads and Video Ads.
Achieved a 20% increase in lead count and reduce bad lead count from 28% to 5%.
Attained an impressive 20X return on ad spend for the year 2024 - 2025.
Optimize campaigns for better performance and reach.
Implement conversion tracking across all websites.
Playing a key role in scaling campaigns for increased reach and Ad spend.
Demonstrating a commitment to data-driven decision-making and continuous optimization.
Google Ads Account Manager
Google Extended Workforce ( Accenture Payroll ) - Full Time Role
Gurgaon, Haryana
06.2022 - 10.2023
- Strategized on 100+ High Spending Google Ads accounts , Overseeing an Yearly spend of $1.2M across.
- Launched and scaled multiple Lead Gen and Sales focused Campaigns.
- Assisted advertisers with targeted insights, optimizing campaign performance and ROI.
- Utilized data insights for bi-weekly optimizations within allocated budgets, maximizing results.
- Generated actionable monthly performance reports, enabling clients to make informed decisions.
- Acquired Google Ads Search, Display, and Shopping certifications, demonstrating campaign expertise.
- Analyzed metrics to drive data-driven sales decisions, continually enhancing account performance.
Google Ads Specialist
Freelance Role
New Delhi, India
01.2020 - 06.2022
- Created and managed high-converting Search and Display ad campaigns for clients across B2B and B2C industries, handling budgets ranging from ₹25,000 to ₹2,00,000 per month
- Conducted in-depth keyword research and media planning, contributing to an average 30–40% increase in ad relevance and CTR
- Wrote compelling ad copy aligned with user intent, resulting in 20–25% improvement in click-through rates
- Performed A/B testing on landing pages, identifying top performers and increasing conversion rates by up to 35%
- Focused on Conversion Rate Optimization (CRO) by analyzing user behavior and implementing high-impact changes
- Successfully achieved and maintained client-specific CPL targets, often reducing costs by 15–30% within the first 60 days
- Optimized daily and monthly budgets to maximize ROI and lead quality, ensuring efficient use of every ad dollar
- Provided actionable campaign insights and recommendations through regular performance reports
Education
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management And Catering Tech
New Delhi 07.2011 - 06.2014
Skills
Google Ads
undefinedTimeline
Marketing Lead - Paid Media & Socials
EDDY Pump Corporation
08.2024 - 03.2025
Google Ads PPC Analyst
EDDY Pumps Corporation
10.2023 - 08.2024
Google Ads Account Manager
Google Extended Workforce ( Accenture Payroll ) - Full Time Role
06.2022 - 10.2023
Google Ads Specialist
Freelance Role
01.2020 - 06.2022
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management And Catering Tech
07.2011 - 06.2014
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