Sahiba Bhojwani
Public Relations specialist
Surat
Summary
Dynamic PR and Reputation Management expert eager to amplify brand communications. Seeking a full-time role to leverage the expertise in fostering positive perceptions and driving continuous growth.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Account Executive
Adfactors PR
01.2022 - 12.2023
- Creating strategic plans, preempting reputation risks and help mitigate crisis
- Continously developing, maintaining and utilizing relationship capital with external audiences (media, KOLs and third party constituencies) to extend the arc of earned influence
- Strategic identification of client messaging and creation of advisories basis vigorous research
- Analyzing media coverage to define brand perception
- Work cross functionally with other teams to identify potential upsell and cross-selling activities
- Crafting compelling narratives and messaging to resonate with target audiences across various platforms
- Specializing in crafting culture and people related narratives for legacy brands like TCS
- Managed PR outreach for Formula E event for TCS, assisting the client in bagging the Indian Television Special category award
- Staying up-to-date with emerging communication channels and harnessing new media platforms to reach a broader audience
- Assisting in identification of New Business by researching and creating impactful pitches
- Identifying pitch opportunities with media and recording coverage on behalf of client
- Submitting dossiers and coverage reports on a Daily/Weekly/Monthly basis
- Supporting the team with designated tasks and training interns in required streams
- Clients handled- Tata Consultancy Services, Fractal, Air India (Project basis), Arvind Mafatlal Group
Account Executive
Wizikey
09.2021 - 11.2021
- Drafting compelling content including pitch notes and dossiers for clients
- Maintaining updated media lists and conducting research across contemporary media channels
- Assisting in the development and execution of quarterly PR plans.
- Clients handled: Jeevansathi.com, InfoEdge, Teachmint
Media Analyst
Wizikey
05.2021 - 08.2021
- Building and maintaining data for SaaS PR product covering Indian and international media.
- Identifying bugs and providing feedback through rigorous testing.
- Coordinating webinars with global PR professionals for smooth execution.
Education
B.A.- Journalism And Mass Communication -
Auro University
Surat, India 01.2018 - 03.2021
Skills
Media Communications
Public Relations Strategies
Team Management
Client Coaching
Relationship Building
Crisis Response
Communication Management
Image consulting
Communication Strategy Development
Certification
Certification in Social Media Content Marketing (Udemy Online Course)
Accomplishments
Gold medalist, BA- Journalism and Mass Communication
Languages
English
Hindi
Projects
- Conceptualized, orchestrated, and managed media outreach for TCS's Formula E event
- Provided support in PR initiatives for Air India's rebranding event
Timeline
Account Executive
Adfactors PR
01.2022 - 12.2023
Account Executive
Wizikey
09.2021 - 11.2021
Media Analyst
Wizikey
05.2021 - 08.2021
B.A.- Journalism And Mass Communication -
Auro University
01.2018 - 03.2021
Certification in Social Media Content Marketing (Udemy Online Course)
Certification in Digital Marketing Made Easy (Udemy Online Course)
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