Sahil Amanu
Digital Marketing Manager
Bengaluru,India
Summary
Successful Digital Marketing Manager with 6+ years experience at planning, executing and optimizing online marketing strategies and campaigns in B2C and B2B vectors.
Overview
4
4
years of post-secondary education
2
2
Certificates
4
4
Languages
6
6
years of professional experience
Work History
Digital Marketing Lead
CloudSEK
Bengaluru, Karnataka
06.2019 - Current
- Plan and execute all digital marketing initiatives , including SEO/SEM, Social media marketing, email and display advertising campaigns from initial concept, Budgeting to final implementation and live monitoring.
- Alignment and co-ordination of marketing strategies with product managers and stakeholders.
- Implemented new strategies to improve click-through rates and conversion in SEM campaigns achieving optimal CPA .
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Increase of 65% in Leads from both organic and paid marketing campaigns
- Developed strategy for improving user interface and user experience of website, from wireframes to final touches. Thus, decreasing bounce rates and improving lead conversions.
- Introduced scheduled targeted email marketing programs
- Created and Managed Outreach events for better awareness of brand value using added outreach strategy
Social Media Technology Advisor
Eastern Condiments
Cochin, Kerala
07.2017 - 06.2019
- Develop unique, new concepts, work with art directors to create and gestate ideas.
- Developed strategy for improving user interface and user experience of website, from wireframes to final touches. Thus, decreasing bounce rates and improving lead conversions.
- Running Video AD campaigns worth half million dollars using AdWords and Facebook garnering over 10 Million video views for campaign Pan India.
- Creating Engage-able Content which suits best with audience after brief discussion and co-ordination with team.
- Advising team in Digital Spaces for Maximum Cost-effectiveness and minimum effort.
Social Media Marketing Intern
Eastern Condiments
Cochin, Kerala
05.2016 - 06.2017
- Contributed to mock-ups, email campaigns and social media content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Coordination with In-house Video team for Shooting and creating Video recipes for Eastern Social Media which Increased follower base by 7 fold.
Education
Bachelor of Technology -
Cochin University of Science And Technology
Cochin, Kerala 03.2009 - 04.2013
Skills
Adobe Creative Suite
Front End Development
Apple Mac Platform
Social Media Marketing
Hubspot CRM
Web analytics
Budgeting
Figma
SEO
Campaign Execution
Wordpress
Webflow
Brand Development
Microsoft Office
Certification
LinkedIn Skill Assessment badge in Adobe Photoshop, Google Analytics, HTML, SEO, Wordpress