Summary
Overview
Work History
Education
Skills
Core Expertise
Signature Achievements
Certification
Websites
Timeline
Generic

SAHIL CHOPRA

New Delhi

Summary

I am a Business Systems and Process Excellence Leader with 10 years of experience in designing, implementing and scaling organisational systems across Sales, Marketing, Operations, Production, HR and Customer Delivery.

The combination of deep business understanding, strong technical capability and process excellence skills enables me to transform complex operations into simple, structured and technology-driven workflows.

With over 8 years of hands-on ZOHO expertise and 5 years of marketing leadership, I have implemented and integrated multiple platforms and tools. This multi-system exposure gives me a rare 360-degree perspective of how processes, people, data, technology and business outcomes connect.

My core strength lies in converting business requirements into well-defined SOPs, scalable processes, high-clarity workflows and practical automation. I understand how leads are generated, nurtured, converted, serviced and retained.

I also bring strong knowledge of sales process mechanics, follow-up strategies, drip campaigns, telephony systems and how a sales representative can use ZOHO CRM as a strategic weapon.

I specialise in designing systems that bring transparency, accountability, and data-driven decision-making across the organisation.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Division Head

AIMLAY
12.2022 - Current
  • Leading five departments: Marketing, MIS, Protocol (Process Excellence), Software Administration (ZOHO, Telecommunication etc) and Audit.
  • Directed the complete implementation of ZOHO One with deep automation and module integration.
  • Designed the LoB-wise customer lifecycle with TAT rules, escalation and ownership mapping with live dashboards and PMS.
  • Implement and manage PMS with KRAs/KPIs for transparent evaluation of all departments.
  • Generating 33,000+ leads per month globally with a monthly budget of 87.4 lakh.
  • Defined SOPs, workflows and audit structures for all departments.
  • Created a centralised MIS department covering every aspect of Data Analysis and Decision Making based on it.
  • Improved cross-team coordination using structured workflows and system-driven communication frameworks across the organisation.

Operations & Process Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2021 - 12.2022
  • Overseeing the implementation of new technologies and systems.
  • Reduce manual work and increase efficiency across all verticals through automation and innovation.
  • Developing a more efficient sales cycle to improve conversions and reduce cost per lead.
  • Making systems and processes more customer-service oriented.
  • Managing ZOHO One ecosystem.

Technology Lead & Marketing Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2020 - 01.2021
  • Redesigned the sales cycle to enhance conversion predictability.
  • Automated Support Department processes with SLAs and workflows.
  • Delivered advanced sales analytics, forecasting, and KPI reporting.

Marketing Deputy Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2019 - 01.2020
  • Implemented full-fledged ZOHO CRM with complete sales process automation.
  • Developed MIS dashboards for sales and marketing KPIs.
  • Managed performance marketing and automated onboarding systems.
  • Implemented G-Suit at the organisation level.

Executive → Digital Marketing Team Leader

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2017 - 01.2019
  • Created and maintain digital assets: YouTube Channel, Facebook and other social media platforms.
  • Manage paid ad campaigns over Facebook, Google and LinkedIn.
  • Media production over Canva, Adobe, Filmora etc.
  • CRM coordination & Implementation.

Business Promotion Executive

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2015 - 01.2017
  • Executed nationwide database research for architects and builders.
  • Coordination for website development and early digital marketing activities.
  • Digital Marketing Course by DSIM (Sponsored by the company).

Education

Bachelor of Computer Applications (BCA) -

Sikkim Manipal University
08-2017

12th -

CBSE
01.2014

10th -

CBSE
01.2012

Skills

ZOHO Suite: CRM, Flow, Desk, People, Analytics, Bookings, Campaign, Lead Chain etc

LeadSquared, Tentacle, Google Suite, Microsoft 365, SAP B1, Salesforce etc

Automation: APIs, Webhooks, UTM Tracking, Blueprints, Workflows etc

Marketing Analytics: Funnels, CPL/CAC, ROI/ROAS etc

Process Tools: SOPs, Workflow Mapping, CAPA (Corrective & Preventive Action)

Data Tools: Google Sheets, MS Excel, Power BI etc

Core Expertise

  • Business Systems Architecture
  • ZOHO One Implementation (CRM, Recruit, Campaign, Booking, Flow, Desk, Bookings, People, Analytics etc.)
  • Process Excellence & SOP Design
  • CRM Architecture & Customer Journey Mapping
  • API Integrations, Webhooks, UTM Tracking
  • Marketing Systems & Funnel Optimization
  • Sales Operations & Telephony Systems (Both National & International)
  • Performance Management Systems (PMS – KRAs/KPIs)
  • MIS, Dashboards, Power BI & Data Analytics

Signature Achievements

  • Single-handedly architected and deployed Zoho One for 500+ employees.
  • Built an after-sales automated customer journey of 260+ stages in ZOHO CRM that falls under 18+ stakeholders' desks, with real-time dashboards and TAT status of each stage for individual LoB.
  • Designed and implemented a PMS for transparent performance and productivity monitoring of every employee in all departments across the organisation.
  • Strengthened marketing output with UTM tracking, API integrations, CPL/CAC insights and ROI/ROAS models.
  • Developed SOPs, escalation frameworks and operational structures across the organisation.
  • Improved sales funnel visibility, follow-up discipline and conversion outcomes using CRM-driven automated processes.

Certification

  • Digital Marketing – DSIM
  • Tech Vintage Automation Program - Sanjeev Jain
  • Advanced Excel & Google Sheets
  • Project Management – Mandeep Kaur Chawla
  • Networking Mastery – Paritosh Pathak
  • Find Your Passion & Mission To Millions - T. Harveker (American Businessman & Motivational Speaker)
  • Organisational Constitution Design – Vishwamitra Upadhyay

Timeline

Division Head

AIMLAY
12.2022 - Current

Operations & Process Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2021 - 12.2022

Technology Lead & Marketing Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2020 - 01.2021

Marketing Deputy Manager

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2019 - 01.2020

Executive → Digital Marketing Team Leader

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2017 - 01.2019

Business Promotion Executive

ECOSTE (Asma Traexim Pvt. Ltd.)
01.2015 - 01.2017

Bachelor of Computer Applications (BCA) -

Sikkim Manipal University

12th -

CBSE

10th -

CBSE
SAHIL CHOPRA