
I am a Business Systems and Process Excellence Leader with 10 years of experience in designing, implementing and scaling organisational systems across Sales, Marketing, Operations, Production, HR and Customer Delivery.
The combination of deep business understanding, strong technical capability and process excellence skills enables me to transform complex operations into simple, structured and technology-driven workflows.
With over 8 years of hands-on ZOHO expertise and 5 years of marketing leadership, I have implemented and integrated multiple platforms and tools. This multi-system exposure gives me a rare 360-degree perspective of how processes, people, data, technology and business outcomes connect.
My core strength lies in converting business requirements into well-defined SOPs, scalable processes, high-clarity workflows and practical automation. I understand how leads are generated, nurtured, converted, serviced and retained.
I also bring strong knowledge of sales process mechanics, follow-up strategies, drip campaigns, telephony systems and how a sales representative can use ZOHO CRM as a strategic weapon.
I specialise in designing systems that bring transparency, accountability, and data-driven decision-making across the organisation.
ZOHO Suite: CRM, Flow, Desk, People, Analytics, Bookings, Campaign, Lead Chain etc
LeadSquared, Tentacle, Google Suite, Microsoft 365, SAP B1, Salesforce etc
Automation: APIs, Webhooks, UTM Tracking, Blueprints, Workflows etc
Marketing Analytics: Funnels, CPL/CAC, ROI/ROAS etc
Process Tools: SOPs, Workflow Mapping, CAPA (Corrective & Preventive Action)
Data Tools: Google Sheets, MS Excel, Power BI etc