Sahil Gulati
Traffic, Presentation, Content & Editorial
Noida
Summary
Total Exp: 14 years
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
Deputy Manager
AETN18 Media Pvt Ltd
NOIDA
12.2022 - Current
- Presently working as Deputy Manager with the organization in programming & Content planning department reporting to GM of Programming & Strategy
- Plan & Forecast Channel Strategy on a monthly/quarterly basis for History SD/HD
- Research analysis to back all strategic decisions of planning the grid
- Competition tracking & counter scheduling strategy
- Weekly evaluation of schedules & implementation of changes as and when required
- Maintaining inventory, sponsors, FPC, Premiere Grid and so on
- Maintaining data for all acquisitions & renewals
- Coordination with Editors & Producers for content delivery & secondary elements
Asst. Manager
NGC Network (India) Pvt Ltd
Gurugram
10.2013 - 12.2022
- Worked as Asst
- Manager with the organization in Traffic & Presentation department reporting to Senior Manager Presentation & Marketing
- Traffic & Promo Presentation for Nat Geo Channels: Promo/Commercial Log preparation of NGC SD/HD, WILD SD/HD, FL SD/HD & Nat Geo Tamil & Telugu channels
- Use to oversee work related to Traffic & Presentation and sales issues surrounding inventory ensuring accurate input of information goes out for all Nat Geo Channels
- Planning & scheduling of elements like Commercials, Brand Astons, Channel Bugs, Special Countdown Bugs & promo elements in logs
- Co-ordination with channel Programming team & Marketing teams in order to create channel Promo Priorities
- Liaise with the team about various program inventory requirements as needed and ensure smooth operation of the schedule
- Ensuring effective Utilization of Promo Inventory & meeting the desired commitments, Reconciliation of the commitment with the entitlements, Consumption & Banking of FCT (Daily/Weekly/Monthly Tracking)
- Handled various LIVE projects for NGC (Earth Live/Mangalyaan/Chandrayaan 2/One World Together @ Home)
- Tracking Weekly AD-CAP for Nat Geo Channels & Share the weekly report to Legal Team, Follow Mandates from TRAI, IBF & S&P Compliance
- Worked closely with Media Buys Team for executing plans/ Preparing MR (For Agency) & RO’s (For Internal buys)
Traffic Co-Ordinator
TV-18 Broadcast Ltd
05.2012 - 10.2013
- Worked as Traffic Co-Ordinator with the organization in Commercial Traffic Operations department reporting to Traffic Head
- Generation of complete transmission logs, mainly for CNN-IBN/IBN-7/IBN Lokmat & NEWS-18 INDIA with their FPC guidelines
- Make Break Pattern According to available Inventory Management of CNN-IBN/IBN-7/IBN Lokmat & NEWS-18 INDIA
- Responsible for booking orders following authorized approvals, process and standard operation procedures and preparing schedules for commercials
- Scheduling channel promos as well as Cross channel promos as per the inventory status or AD-CAP guidelines
- Resolving cases like getting make good of spots that were scheduled but not aired due to breaking news or inventory crunch, as per the respective client approvals
- Co-ordination with sales and operations team on various issues like make good spots, inventory blocking and commercial problem
- Well acquainted with Traffic process software like SHELL, BMS & VT(Visual Traffic)
- Submission of monthly report of FCT Consumption, Cross channel promo Report, Daily As-Run Report, Monthly Revenue Report, Monthly Log Report
Traffic Co-Ordinator
BAG Films & Media Ltd
05.2011 - 05.2012
- Worked as Traffic Co-Ordinator with the organization in Sales Operations department reporting to COO
- Handling TWO Channels Specifically i.e., NEWS-24 , E-24(For East, West & South Region) & Dhamaal-24(10 Stations)
- Coordinate with agencies, sales team for the deal confirmations as per the standard practice
- Time to time send all scheduled events, Impact programming Line-up to agencies
- Coordinate with agencies for commercials/promo tapes and ensuring material will available with traffic within time with Tech & S&P check
- Following up with agencies and clients for printed schedules on monthly basis
- Co-ordinating the back-office work for day-to-day marketing functions, drafting letters, faxing Ro and filing down all necessary documents
- Invoices received on monthly basis are entered into system to analyze the actualization and for the audit purpose
- In case any Spots are unutilized due to short time or else inventory crises the same should be notified to agency for make goods
- Maintain MIS reports on daily basis for management
Traffic Co-Ordinator
AIDEM Ventures Pvt. Ltd
10.2010 - 05.2011
- Worked as Traffic Co-Ordinator with the organization in Sales Operations department reporting to SVP Traffic
- Handling Three Channels Specifically i.e., NDTV GOOD TIMES, E-24 & Radio Dhamaal-24, And helping in other channels i.e NDTV Profit, NDTV 24X7 & NDTV India
- Co-ordinates with all the various interlinked departments such as Editorial, Sales & Marketing, Graphics, MCR, PCR, Accounts etc
- And ensures a smooth flow of information passes to Traffic in order to get everything in sync with other departments
- Coordination with agency for Deal and RO
- Monitoring Ro wise FCT, do Recons for all activated clients
- Preparing day wise revenue report
- Monitoring day wise logs i.e proper execution of RO majorly to check right commercial is used in logs as instructed by the agency
- And to monitor that spots were running in committed RODP time band
- Consultation and interaction with Sales executive regarding research material
- Programming added values (Scrollers, Logos) advertising needs
Education
Bachelor’s Degree - Commerce
CCS University
Meerut 05.2007 - 04.2010
Skills
Performance improvements
Careeraim
To grow and expand my horizons in the corporate world by capitalizing on the opportunity to work in an assignment and in an environment that offers improvement through the process of continuous learning and implementing that I have learnt in the interests of organization and society.
Academicqualification
Bachelor’s Degree in Commerce
Avocations
- Playing Cricket
- Biking
Personal Information
- Date of Birth: 12/19/88
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Summary - Totalexperience
12 years
Timeline
Deputy Manager
AETN18 Media Pvt Ltd
12.2022 - Current
Asst. Manager
NGC Network (India) Pvt Ltd
10.2013 - 12.2022
Traffic Co-Ordinator
TV-18 Broadcast Ltd
05.2012 - 10.2013
Traffic Co-Ordinator
BAG Films & Media Ltd
05.2011 - 05.2012
Traffic Co-Ordinator
AIDEM Ventures Pvt. Ltd
10.2010 - 05.2011
Bachelor’s Degree - Commerce
CCS University
05.2007 - 04.2010
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