Sahil Maggu

• Responsible for Men's Fashion Top wear and Seasonal wear Marketplace Business worth >1200Cr+ AOP.
• Assisted in annual revenue growth by developing and implementing effective sales strategies, and sustaining 35%+ positive year-over-year growth. Scaled new businesses such as polo T-shirts, sweatshirts, and trendy business cohorts.
• In a short span of one year, we have scaled the speed of the business through Flipkart's warehouses from 28% to 52% through various initiatives.
• Contributed to the development of innovative marketing campaigns that resulted in increased brand visibility and increased CVR from 2.81% to 3.43%.
• Streamlined internal processes to enhance efficiency and productivity within the business development department, via selection development plan, Plus Size Scale Up, Zudio-Meesho Combat Plan, and trendy assortment.
• Managed budgets for various projects within the department, optimizing resource allocation and cost control measures, where operating CM was constantly hitting +2%.
• Established strong relationships with key stakeholders from different teams, i.e., Marketing, BizFin, BizOps, Speed Team, Product, and Tech, through proactive communication efforts, building trust, and credibility within the BU.
• Scaled ads from 1.48% net GMV ads to 6.91%.
• I mentored junior staff members, sharing valuable insights from personal experiences, and providing guidance on professional growth opportunities.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzing search query data to identify new spiking trends, degrowing trends, and CTR-CVR data for each search query and its representation on the app. I have improved the overall CTR from 52% to 60% during my tenure by properly assorting the product through attribute data.

• Handled the Private Label (PL) business of 3 brands for the Home and Kitchen
  Category w.r.t. Range planning, Pricing Strategy, OTB & 1 year Forecast PIanning & Execution. Responsible for Commercial Inputs, Margins, Managing CM & Sales
• Worked for 3 PL brands on product development, Buy quantity, PIanning and phasing, Identification of key designs/Trends/ CoIors and pIacing bets on them basis the analysis to support buying
• Launched a new Licensed Brand "Carlton London" in Home Furnishing Category and grew at 80% M0M in 6 months

• Developing a merchandising strategy for the Home & Kitchen category including planning and selecting merchandise assortments, Vendor selection, development and management, negotiating favorable terms, pricing the merchandise to achieve the required targets in terms of gross & net margins

• Extensive stakeholder management experience.

• Managed over 70 crore. of business in a two-year time frame while maintaining both the top line and the bottom line.

• Inventory & Returns management

Working on a cost breakdown model for the best negotiations.

Coordinating with Operations, Finance, and Quality teams for effective product delivery.

• I started and managed Ecommerce business on portals like Flipkart, Amazon, Snapdeal, etc.
• I was the sole person responsible from incorporation to registration on websites, listings creation, Inventory management, Order fulfillment, returns management, Growth

• Work entailed managing existing Japanese clients & getting incremental business out of them

• Work entailed getting business from importers and exporters for all their logistics requirements