Qualified graduate with B.Com Hons from Lovely Professional University, Jalandhar, Punjab, determined to carve a successful and satisfying career in the industry. 12+ years of exposure in B2C sales, B2B sales, experiential marketing, client servicing, operations in BTL activations, and retail branding. Experienced in sales and market trends, revenue expansion, ED Tech, promotion activity, solution delivery, and market segmentation. Driven market activations and engagement initiatives across various channels. Implemented BTLs across the value chain to enhance brand visibility and reach. Cross-category exposure in consumer durables, banking, and e-commerce.