Results-oriented Sales Professional with expertise in area and channel sales management. Demonstrated success in driving revenue growth and fostering strong client relationships. Committed to contributing to team success and enhancing brand presence in competitive markets.
Work History
Channel sales manager
10 Months
Volvo Eicher Commercial Vehicle | Noida | 01.2026 - Current
Managing dealership sales operations for the Light and Medium Duty (LMD) commercial vehicle segment, driving business growth and achievement of sales targets.
Leading a 16-member sales team, setting individual targets, monitoring performance and driving team productivity.
Drove retail sales growth through strategic sales planning, lead generation, customer acquisition, and conversion management, aligning efforts with market demands.
Developing and executing Dealer Business Operating Plans (DBOP) to achieve monthly, quarterly and annual business objectives.
Managed dealer relationships, coordinating with dealer principals, regional management, and channel partners to enhance dealership performance and maximize sales potential.
Monitoring territory-wise market share, competitor activities and market trends to identify business opportunities and strengthen market positioning.
Conducted regular business reviews, analyzed sales performance, and implemented corrective action plans to meet and exceed business targets.
Territory Sales Manager||Area sales manager
2 Years 6 Months
MRF LTD | Jalandhar | 06.2023 - 12.2025
Managed territory sales operations, driving business growth and achieving assigned sales targets through effective market execution.
Developed and maintained strong dealer and distributor relationships to enhance channel productivity and market penetration.
Executed territory-wise sales strategies, monitored primary and secondary sales, and identified opportunities for business expansion.
Conducted regular market visits and competitor analysis to identify market trends, customer requirements and growth opportunities.
Provided technical product guidance and recommendations based on vehicle applications, tyre specifications and customer requirements.
Conducted product demonstrations, dealer training and customer engagement activities to improve product awareness and sales conversion.
Managed customer complaints, provided technical support and coordinated with internal teams to ensure effective issue resolution.
Prepared sales performance reports, monitored dealer targets and implemented corrective action plans to improve territory performance.
Sales executive
2 Months
ITC | Ludhiana | 06.2022 - 08.2022
Completed two-month internship with ITC Ltd. as sales executive, gaining product knowledge, understanding sales terms, and learning to monitor market activities and conduct competitor analysis. Also learned how to work with distributors and learn many things like collaborating with marketing to launch successful campaigns, driving leads, training and mentoring junior sales staff, conducting market analysis to identify new opportunities and trends, utilizing CRM tools to streamline sales processes and improve efficiency.
Developed and maintained relationships with retail outlets to enhance product visibility.
Performed regular market visits to engage with clients and assess sales opportunities.
Processed customer orders through distributor and branch channels.
Education
MBA - Marketing
DAV University | Jalandhar, PB
Led a team in a business competition.
Worked on projects like Tree Mitra and donation drive.
Case study and problem solving.
Skills
Sales Management
Territory Management
Sales Forecasting
Market Analysis
Dealer business planning
Sales Presentations
Sales Training
Performance Optimization
Strategic Planning
Product Strategy
Customer Relationship Management
Issue Resolution
Dealer Marketing
Distribution channels
Team leadership
Relationship Building
Finance coordination
Marketing collaboration
Channel development
Sales presentations
Team building
HOBBIES
Travelling and exploring new destinations
Fitness and strength training
Exploring automotive technology and industry trends
Networking and meeting new people
Dancing
EXTRA-CURRICULAR ACTIVITIES
Business Competition Leadership
DAV University
Led a team in a business competition.
LANGUAGES
Hindi, English, Dogri, Pahadi
INTERNSHIP
Sales Intern
ITC Ltd. / Ludhiana, Punjab / Jun 2022 - Aug 2022
Learned the basic elements about the product knowledge, sales terms and how to monitor and control the market activities, competitor analysis, channel management and leadership skills and know the process of general trade and how to work with distributors.