Sahil Sethi

Customer Acquisition & Sales Growth

• Onboarded 90+ new flour millers, expanding customer base and driving wheat trade opportunities.
• Boosted wheat sales volume from 24K MT (2024–25) to 202K MT (2025–26) .
• Initiated wheat business in new geographies including Assam, Meghalaya, Shimogga, and Pune , onboarding customers in each.
  

Market Expansion & Supplier Diversification

• Expanded wheat origination footprint from 7 to 32 geographies in one year.
• Reduced supplier concentration by onboarding 38 new suppliers in 2025–26 (vs. 17 in 2024–25).
  

Strategic Contracting & Risk Management

• Contracted with 98% end-users (flour millers) during stock limits, ensuring full compliance and risk mitigation.
• Implemented robust risk management protocols and hedging strategies to safeguard assets and reduce volatility.
  

New Business Initiatives

• Launched wheat flour business , contracting 6,000 MT with Nestlé at net margins of 2.9%–5.7% .
• Kickstart bajra trade , sourcing 6,000 MT and onboarding feed players/traders for 3,000 MT stocking.
  

Operational & P&L Management

• Managed full P&L for domestic wheat trade, overseeing procurement, sales, logistics, and customer service.
• Led pricing decisions and stakeholder negotiations for purchase and sale contracts.
  

Leadership & Collaboration

• Mentored junior traders, fostering a high-performance, learning-oriented culture.
• Collaborated cross-functionally to streamline operations and enhance service delivery.
  

Analytics & Reporting

• Conducted market analysis to develop profitable trading strategies and capitalize on trends.
• Monitored grain quality, pricing, and compliance; prepared monthly and quarterly reports for senior management.
• Supported budgeting and forecasting of grain supply and demand.
  

Strategic Sourcing & Sales Execution

• Procured over 3.8 Lakh MT of wheat for domestic sales and 7.3 Lakh MT for internal consumption by Aashirvaad Atta.
• Executed external wheat sales of 6.7 Lakh MT across 15 states , generating ₹1,754 Cr. in Net Trade Output (NTO) and ₹73 Cr. in Gross Contribution Before Interest (GCBI) .
  

Supply Chain & Operations Management

• Directed end-to-end supply chain operations for 32 manufacturing plants across 17 states , managing: 320 railway rakes , 1.5 Lakh truck movements , 100+ warehouses , and 7 wheat varieties/grades .
• Introduced direct plant procurement for 13 new facilities, implemented bagless supply chains , and deployed wheat bunkers for efficient storage.
  

Geographical Expansion & Customer Acquisition

• Expanded market reach by onboarding 13 new customers in underserved regions of the Far Northeast, including Meghalaya, Tripura, and parts of Assam .
  

Digital Transformation & Process Re-engineering

• Led the development of digital auction platforms: TRADENEXT for reverse auctions (procurement) and SAMPARK for forward auctions (sales).
• Collaborated with logistics tech startups (e.g., SuperProcure ) under Project Drishti to optimize cargo movement, reduce freight costs, shorten lead times, and enhance supply chain transparency.
  

Business Development & Market Research

• Conducted in-depth market research and developed the business model for Sortex Wheat , targeting premium customer segments.
  

2021-22

• Spearheaded domestic wheat sales totaling 6.6 Lakh MT , generating ₹1,450 Cr. in Net Trade Output (NTO) and ₹34 Cr. in Gross Contribution Before Interest (GCBI) .
• Oversaw end-to-end planning and logistics for 17.7 Lakh MT of wheat exports, contributing ₹4,100 Cr. in NTO and ₹161 Cr. in GCBI .
• Expanded market presence by onboarding 28 new customers across 6 previously untapped geographies in the Northeast and East India.

2022-23

• Increased domestic wheat sales to 7.26 Lakh MT , achieving ₹1,866 Cr. in NTO and ₹110 Cr. in GCBI .
• Managed comprehensive logistics and planning for 14.1 Lakh MT of wheat exports, delivering ₹3,660 Cr. in NTO and ₹77 Cr. in GCBI .
• Revived relationships with 13 dormant clients and acquired 64 new customers across both existing and new markets in South, Northeast, and East India.
• Recognized as Sales Champion for successfully managing over 100 customer accounts within two years.