SAHIL TALEKAR
Mumbai
Summary
Results-oriented Senior Paid Media Specialist with 4+ years of experience in driving performance through data-driven insights and strategic campaign management. Proven expertise in client relationship management, web strategy, digital engagement, and the development of consumer-facing tools. Adept at aligning media strategies with business objectives to deliver measurable results and foster long-term growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Media Manager
OMNICOM MEDIA GROUP
Mumbai
09.2024 - Current
- Led end-to-end performance marketing campaigns for key brands across Automotive, Consumer Tech, and BFSI sectors.
- Analyzed campaign performance data to drive media planning and optimization strategies.
- Conducted in-depth market research to uncover growth opportunities and audience insights.
- Delivered performance reports and actionable insights to stakeholders to inform strategic decision-making.
Senior Paid Media Specialist
REALATTE VENTURES
01.2021 - 09.2024
- Specialized in executing lead generation and branding campaigns across Google, Meta & Native platforms.
- Responsible for strategic Media Planning & executing campaigns.
- Skilled in client coordination, go-to-market strategies, micro-site development & creative adaptation.
- Collaborated closely with co-founders and the business development team on client scalability and deliverables.
- Worked with over 15 leading Real Estate Brands across Mumbai, Pune, Bangalore, and Delhi.
- Planned campaigns, set objectives, conducted keyword research and forecasting, and identified the ideal target audience.
- Managed performance and branding campaigns with a media budget of INR 2 Cr+ per month.
- Developed & managed Search, Display, Demand Gen, YouTube, & Performance Max campaigns on Google Ads.
- Purchased media inventories from native and branding platforms such as Taboola, Colombia, Adgebra, Outbrain, TOI & Money Control.
Social Media Marketing Executive
GENIUS U
01.2020 - 01.2021
- Research current benchmark trends and audience preferences.
- Cultivate leads and followers, respond to queries promptly, and monitor customer reviews.
- Set specific objectives, report on ROI, and stay updated with social media, design tools, and applications.
- Suggest and implement new features for brand awareness, such as promotions and competitions.
- Assisted with online promotional activities for events, resolved online issues, and monitored social channels to measure and report on the impact of social media campaigns.
Education
Bachelor of Science - Information & Technology
MUMBAI UNIVERSITY
Mumbai01.2015
MAHARASHTRA BOARD HSC - Science
01.2012
MAHARASHTRA BOARD SSC -
01.2010
Skills
- Google Analytics
- Workflow Optimization
- Market Research
- Data Interpretation
- Leadership Skills
- Strategic Planning
- Campaign Ideation & Strategy
Awards
BEST SEM CAMPAIGN GOLD 2022 - PURANIK BUILDERS
SEM CAMPAIGN OF THE YEAR 2023 - CENTURY REAL ESTATE
Certification
- Meta Media Buying Professional
- Amazon Ads Advanced Certification
- Taboola Pro
Timeline
Performance Media Manager
OMNICOM MEDIA GROUP
09.2024 - Current
Senior Paid Media Specialist
REALATTE VENTURES
01.2021 - 09.2024
Social Media Marketing Executive
GENIUS U
01.2020 - 01.2021
Bachelor of Science - Information & Technology
MUMBAI UNIVERSITY
MAHARASHTRA BOARD HSC - Science
MAHARASHTRA BOARD SSC -
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