Sahil Varma
Brand Boss
Bengaluru,KA
Summary
Brand & Social Media Lead with a proven track record at Zolo, driving engagement through innovative digital marketing strategies. Expertise in content creation and brand management, successfully launching multiple social accounts to enhance visibility and loyalty. Leadership and analytical skills consistently deliver impactful results, fostering strong brand partnerships and community connections.
Overview
7
7
years of professional experience
Work History
Brand & Social Media Lead
Zolo
Bengaluru
02.2025 - Current
- Drove social media strategy for Zolo across four verticals: Zolo Stays, Z Vacations, Z Hotels, and Z Assets.
- Crafted compelling content to elevate brand visibility on Instagram, YouTube, LinkedIn, and Twitter.
- Implemented platform-specific tactics to increase digital engagement and nurture brand loyalty.
- Performed continuous testing to enhance audience connection and interaction.
- Leveraged technical expertise to resolve complex issues and devise effective solutions.
- Launched social accounts for all verticals, enhancing digital footprint.
Brand Manager
NIIT Limited
Gurugram
01.2023 - 10.2024
- Managed client relationships and negotiated with vendors to enhance brand imagery and drive sales through generated leads.
- Developed and executed innovative social media campaigns across Facebook Ads, Google Ads, Instagram, and YouTube.
- Conducted research via social media audits and competitive analyses to optimize strategy development.
- Created engaging social media content, including graphics and videos, to boost brand visibility.
- Utilized social media analytics to assess campaign performance and identify optimization opportunities.
- Collaborated with sales teams on product launches, promotions, and pricing strategies.
Brand Manager
Campus Activewear Ltd
Gurugram
05.2022 - 01.2023
- As the driving force behind Campus Shoes' influencer marketing efforts, I was instrumental in establishing a robust influencer network from the ground up, supported by a data-driven approach.
- My expertise in branding campaigns helped promote our new-age products, and I effectively managed UGC campaigns to ensure our brand stayed top of mind.
- To stay ahead of the curve, I continuously onboarded influencer agencies and collaborated with macro creators to develop high-performing influencer programs and campaigns.
- As the leader of Campus Shoes' Brand and Influencer Marketing channel, I expertly navigated various digital platforms like YouTube, Instagram, and Facebook to reach our target audience and drive engagement.
- My successful partnerships with influencer marketing agencies and creators resulted in the delivery of creative, strategic, and ROI-focused campaigns, always exceeding expectations.
- Overall, my ability to build relationships, leverage data, and drive results made me a valuable asset to the Campus Shoes team.
Community Manager
WinZO
New Delhi
10.2021 - 05.2022
- Onboarded 600 creators and 200 macro creators to enhance influencer marketing pool.
- Signed prominent influencers including CarryMinati, Ashish Chanchlani, and Bhuvan Bam.
- Managed top gaming creators such as Mortal, ScoutOP, Techno Gamers, and 8bit Animesh through ongoing strategy sessions.
- Coordinated e-sports and fantasy events to strengthen relationships among company, creators, and customers.
- Restructured digital marketing department, achieving 75% revenue growth while reducing advertising expenses.
- Led a team of six that generated 65,000 monthly registrations via influencer marketing on Instagram and YouTube.
Sales and Account Manager
Zomato
Gurgaon
06.2019 - 10.2021
- Launched online ordering in Modinagar, Muradnagar, and Muzaffarnagar, driving significant revenue growth.
- Managed and expanded a portfolio of over 300 accounts across nine cities.
- Achieved 25% revenue increase and 30% growth in customer base through successful market launches.
- Attained 95% customer satisfaction rating by delivering exceptional client service.
- Exceeded sales targets by 150% using effective lead generation strategies.
- Utilized data analysis to track monthly growth, surpassing targets by 120%.
- Fostered productive client relationships to support business growth and goal achievement.
- Implemented strategic sales tactics to enhance lead generation and account management.
Sales Associate
Zomato
Gurgaon
10.2018 - 06.2019
- Served customers with bulk party orders, tailoring each to specific needs and occasions.
- Doubled team output within one month by implementing effective sales strategies.
- Sold SAAS solutions, enhancing client business development and increasing revenue.
- Consistently exceeded sales targets, achieving a completion rate of 120%.
Customer Delight
Zomato
Gurgaon
04.2018 - 10.2018
- Delivered chat support to Zomato customers, addressing inquiries on orders, payments, and refunds.
- Resolved customer issues promptly and professionally, fostering satisfaction and loyalty.
- Maintained accurate records of interactions, ensuring data privacy and security compliance.
- Exceeded customer support metrics in response times and satisfaction scores consistently.
- Participated in training sessions to enhance product knowledge and service delivery.
- Kept informed of industry trends to improve customer support practices.
Education
Advance Certification In Digital Marketing - Marketing
MICA | The School of Ideas
Ahemdabad, Gujarat06.2024
Bachelor of Business Administration - BBA - International Business/Trade/Commerce
Amity University
Chandigarh01.2017
Senior Secondary -
P.M.S Public School
Moradabad01.2014
Skills
- Digital marketing and media strategy
- Social media content creation and best practices
- Creative writing and editing
- Return on investment analysis
- Brand management and communication
- Marketing campaign management and strategies
- Social media strategy and engagement
- Instagram marketing and brand partnerships
- Digital marketing
- Content creation
- Brand management
- Project management
- Market research
- Leadership
Timeline
Brand & Social Media Lead
Zolo
02.2025 - Current
Brand Manager
NIIT Limited
01.2023 - 10.2024
Brand Manager
Campus Activewear Ltd
05.2022 - 01.2023
Community Manager
WinZO
10.2021 - 05.2022
Sales and Account Manager
Zomato
06.2019 - 10.2021
Sales Associate
Zomato
10.2018 - 06.2019
Customer Delight
Zomato
04.2018 - 10.2018
Advance Certification In Digital Marketing - Marketing
MICA | The School of Ideas
Bachelor of Business Administration - BBA - International Business/Trade/Commerce
Amity University
Senior Secondary -
P.M.S Public School
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