Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sahith Sethuraman

Co-Founder At Greenhouse By Bacardi
Gurgaon

Summary

A self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. i experience in leading and supervising operational and sales teams. a innovative growth hacker minder passionate about building companies from within by attracting intelligent and productive professionals. Quality-driven leader focused on growth and experienced in fundraising, customer acquisition and executive management. Innovative company designer with 17+ years of experience solving chronic deficiencies and driving growth.

Overview

18
18
years of professional experience
3
3
years of post-secondary education

Work History

Lead Strategy AMEA

Bacardi & Company
Gurgaon, Haryana
04.2023 - Current
  • A deep understanding of consumer and customer trends and needs across a variety of types of markets.
  • spot potential future trends and opportunities to continuously evolve to meet current and future needs.
  • Led successfully projects through different organizational situations - start-up, turnaround, accelerating growth, realignment and sustaining success.
  • A systems-oriented thinker with the ability to analyze complex relationships and situations, think outside the box, act, and promote entrepreneurial and innovative approaches at the system level and across markets.
  • Strong ability to lead across a matrixed organization by sharing information transparently, demonstrating vulnerability and exercising judgement to align decisions in an ambiguous environment.
  • Balances sense of urgency and short-term delivery with a constant eye on the long-term to prioritize effectively.
  • Embed data at the heart of the business - ensure suitable metrics and key performance indicators are in place to measure progress and desired outcomes.

Co-Founder, Greenhouse by Bacardi

Bacardi India Pvt Ltd
Gurgaon
06.2022 - 04.2023
  • Established foundational processes for business operations.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Introduced new methods, practices and systems to reduce turnaround time.
  • Conducted target market research to discover customer needs and analyze competitor trends.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Rapidly test and validate the customer problem,potential solution and related business models.
  • Be a champion for the innovation process and clearly and effectively role model entrepreneurial behavior.

Lead, Strategic Projects, India & South East Asia

Bacardi India Pvt. Ltd
Gurgaon
06.2021 - 05.2022
  • Identify and implement long term strategic growth initiatives for Bacardi
  • Build sustainable business models, including RTM & Supply chain across India & South East Asia
  • Identify innovation white spaces around consumer behavior for generating positive cash flow via product optimization, new Channels (E-com) and innovation
  • Lead data analytics to derive tangible commercial and consumer insights allowing the business to make informed decisions for M&A
  • Implement technology solutions to drive early adoption of products
  • Instructed junior team members on protocols and procedures of each station to maximize contributions.
  • Reported on updates to project specifications and progress.

Strategic consultant

Bacardi
06.2019 - 06.2021
  • Responsible or evaluating consumer white spaces and designing products to cater to these need gaps with a specific focus on Digital Commerce
  • Led a project for creation of a digital commerce exclusive product “Twistails” for European business
  • Responsibilities included product creation and commercialization via third party partners (Amazon) and Direct 2 Consumer websites owned by the client
  • Responsible for evaluation of key digital commerce markets for beverages, identifying partners and building a successful business by channel creation
  • Additional projects include – Innovation strategy for South East Asia and design of operational manual for capital investment across Asia Middle East and Africa
  • Scope of work includes packaging and campaign design for the brand across US, Canada, SEA, Western Europe
  • Sell into government organizations controlling markets and private distributors (United Kingdom, Germany, Canada LCBO, LAC)
  • Leverage data insights to design future forecasts and market expansion plans
  • Leverage consumer insights to design marketing plans including sampling and above the line plans with a focus on digital commerce

Sr. Brand Manager

Bacardi TM, India & South East Asia
01.2016 - 06.2019
  • Of the fastest growing clutters for Bacardi globally – India & South East Asia
  • Proven track record for growth through strategic and creative campaigns resulting in double digit growths against downward category trends
  • Decision maker on digital and traditional media campaigns from creation to execution including the set-up of digital commerce initiatives in a dark market environment
  • Core member of Strategy planning team for AMEA including 15 years strategic P&L
  • Handled multiple stakeholders to drive innovation related expansions in market, (Global & Local)
  • Developed integrated activity plans for marketing campaigns and ensured execution through the line
  • Conceptualized and executed signature brand platforms driving expansion through equity and experiences into tier 2 & 3 cities
  • Curated platform/region specific Digital strategies for dark market amplification allowing brands to communicate with consumers
  • Built 5-year innovation pipeline across Rums for AMEA, with a focus on building a product portfolio ladder to meet consumer mind set requirements

National Brand Manager

Breezer
02.2013 - 01.2016
  • Brand marketing for Bacardi India’s most profitable and largest selling brand – Breezer
  • Responsibilities include Pricing decisions, packaging decisions, conceptualizing and executing nationwide consumer promotions
  • Head of project to conceptualize and execute new brand position and packaging
  • Conceptualized and launched India’s first Indian flavor RTD in 2 flavors with 360-degree plan including Digital, Television, Cinema, Print and Radio
  • In charge of PR and media for multiple brands linked back to signature brand platforms
  • Built a 5-year innovations pipeline for RTD’s leading to high double-digit growths and growth of India as organizations largest RTD region.

Area Sales Manager

01.2011 - 01.2013

Field Marketing Specialist

Red Bull India Pvt. Ltd
Chennai
05.2010 - 01.2011

Marketing Manager

Nilarya Gourmet Beers
Chennai
07.2009 - 04.2010

Copywriter

McCann Erikson
Mumbai
02.2009 - 07.2009

Manager Client, Head of Paintball India

Mercureal Inc
Bangalore
07.2008 - 12.2008

Moller

A.P, Maersk
Mumbai
05.2005 - 09.2007

Education

Bachelor of Business Administration -

Hindustan College of Arts and Science
07.2002 - 04.2005

Skills

    Stakeholder communication

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Timeline

Lead Strategy AMEA

Bacardi & Company
04.2023 - Current

Co-Founder, Greenhouse by Bacardi

Bacardi India Pvt Ltd
06.2022 - 04.2023

Lead, Strategic Projects, India & South East Asia

Bacardi India Pvt. Ltd
06.2021 - 05.2022

Strategic consultant

Bacardi
06.2019 - 06.2021

Sr. Brand Manager

Bacardi TM, India & South East Asia
01.2016 - 06.2019

National Brand Manager

Breezer
02.2013 - 01.2016

Area Sales Manager

01.2011 - 01.2013

Field Marketing Specialist

Red Bull India Pvt. Ltd
05.2010 - 01.2011

Marketing Manager

Nilarya Gourmet Beers
07.2009 - 04.2010

Copywriter

McCann Erikson
02.2009 - 07.2009

Manager Client, Head of Paintball India

Mercureal Inc
07.2008 - 12.2008

Moller

A.P, Maersk
05.2005 - 09.2007

Bachelor of Business Administration -

Hindustan College of Arts and Science
07.2002 - 04.2005

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Sahith SethuramanCo-Founder At Greenhouse By Bacardi