Sahithya Apoorva
Vijayawada
Summary
Strategic marketing professional with expertise across brand management, digital communication, BTL activations, and market research. Skilled in consumer insight analysis, campaign strategy, and cross-functional execution, driving measurable gains in brand visibility, engagement, and market share. Adept at blending data-driven decision-making with creative storytelling to build strong, consumer-focused brands.
Overview
3
3
years of professional experience
1
1
Certification
Work History
SALES MANAGER
IDBI BANK
06.2025 - Current
- Directed a team of 3 Direct Selling Agents to achieve home loan disbursements of ₹25 Crores monthly.
- Mentored sales executives, establishing performance metrics that consistently exceeded targets.
- Coordinated with credit, legal, and operations teams to ensure compliance with loan documentation and KYC norms.
- Formulated strategic sales plans aligned with bank objectives and market dynamics.
- Supported senior management in defining long-term strategic goals for company growth.
- Collaborated with marketing team to develop promotional materials targeting prospective customers.
- Recognized as one of India's Top-7 Performers in Structured Retail Assets for outstanding sales results.
Representative
E-cell- IIM Bodhgaya
07.2023 - 03.2025
- Fostered startup ecosystem through active representation of Entrepreneurship and Industrial Relations cell.
- Organized three-day entrepreneurship event attracting 1,500 participants, featuring 12 competitions with prizes totaling 1 crore.
- Managed team of 19 members to successfully execute 26 events aligned with Ministry of Education initiatives.
- Coordinated TEDx event focused on sustainability, hosting six prominent speakers from diverse fields.
Brand Marketing Intern
Below The Lane marketing
Hyderabad
06.2024 - 08.2024
- Managed the BTL marketing unit under Intent Pitchdek, an ATL and BTL agency.
- Executed product-specific marketing initiatives for five major firms, increasing visibility by 75%.
- Designed comprehensive marketing strategies valued at 20 crores with Adobe Creative, ensuring complete client satisfaction.
- Facilitated collaboration between Airtel and Movie Medium on a six-crore marketing project.
- Enhanced visibility for Medicover, Fed, Union Bank, and Mana Yatri across a 70 km radius of Hyderabad.
Market Research Intern
NITI AAYOG
04.2024 - 05.2024
- Conducted policy formulation to advance horticulture exports while identifying improvement avenues for Andhra Pradesh.
- Utilized Excel and SPSS to collect and refine cost data on 100,000 hectares of chili from 23 districts.
- Analyzed pricing and yield data for eight horticulture crops to optimize costs and increase profits by 20%.
- Created a strategy to expand cultivation of six high-demand crops from 895 hectares to 12,000 hectares.
- Executed demand forecasting through International Trade Centre Analysis to enhance global trade for local crops.
- Assisted in recognizing new international markets, contributing to schemes targeting 11 billion in exports and imports.
Social Media Marketing Intern
HAASHTAG MEDIA
01.2023 - 05.2023
- Conducted movie promotions across digital platforms like Instagram, YouTube, and Twitter to maximize reach
- Executed successful advertising campaigns on Facebook Ad Manager and Google Ads, increasing reach by 125%.
- Fostered brand marketing through collaborations with social media influencers for effective movie promotions.
- Created compelling reviews and blogs to enhance promotional efforts for twelve movies.
- Utilized Google Analytics and Keyhole to revitalize campaign performance with an average engagement rate of 50%.
- Achieved significant viewership, with one video reaching 16.8M views; maintained over 6M average views.
- Boosted content engagement on YouTube from 1M to 6M subscribers and on Instagram from 200k to 496k.
Marketing Intern
PANDA SOLAR
08.2022 - 01.2023
- Company Overview: Solar equipment manufacturer and service provider specialized in off-grid inverters, UPS, and batteries.
- Assessed CRM data to identify trends, boosting a 25% increase in conversion rate and 30% sales revenue.
- Devised marketing plans using Tableau and Google Trends, boosting campaign effectiveness by 20%.
- Worked on relationship management by identifying with old customer and base potential customers.
- Utilized Salesforce to manage a sales pipeline of over 1000 customers, improving sales forecast accuracy.
- Solar equipment manufacturer and service provider specialized in off-grid inverters, UPS, and batteries.
Education
MBA - Marketing Management
Indian Institute of Management,
IIM- Bodhgaya04-2025
BSC - Horticulture Science
Dr. Y.S.R Horticulture University
Andhra Pradesh04-2022
12th - Biology
Sri Chaitanya Jr. College
Andhra Pradesh04-2017
10th -
Ravindra Bharathi Public School
Andhra Pradesh03-2015
Skills
- Excel and Tableau
- Salesforce and Google Analytics
- Digital advertising management
- Marketing strategy and analytics
- Data analysis and forecasting
- Social media marketing and campaigning
- Influencer partnerships
- Business analytics and insights
- Event planning and execution
- Client relationship management
Certification
- Marketing Analytics and Measurement, Google, 2023
- International B2B Marketing Strategy, Yonsei University, 2023
- Business Analytics with Excel, Johns Hopkins University, 2023
- Applied human resource management, CHRMI, 2022
- Business branding, Fox Agency, 2022
Awards
Literary, 2016-2023, Won 8 awards for essays, blogs, and articles at national, state, and university levels.
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
kannada
Intermediate (B1)
B1
Timeline
SALES MANAGER
IDBI BANK
06.2025 - Current
Brand Marketing Intern
Below The Lane marketing
06.2024 - 08.2024
Market Research Intern
NITI AAYOG
04.2024 - 05.2024
Representative
E-cell- IIM Bodhgaya
07.2023 - 03.2025
Social Media Marketing Intern
HAASHTAG MEDIA
01.2023 - 05.2023
Marketing Intern
PANDA SOLAR
08.2022 - 01.2023
MBA - Marketing Management
Indian Institute of Management,
BSC - Horticulture Science
Dr. Y.S.R Horticulture University
12th - Biology
Sri Chaitanya Jr. College
10th -
Ravindra Bharathi Public School
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