Summary
Overview
Work History
Education
Skills
Awards
Certification
Professional Development
Timeline
Generic
Sai Krishna

Sai Krishna

Bengaluru

Summary

Experienced Brand and Marketing Manager with over 14 years of expertise in marketing, advertising, and brand management. Proficient in aligning products, services, and campaigns with market demands to drive growth and enhance brand value. Possess a strong educational foundation with a B.Tech in Electronics and Communications and an MBA in International Business, specializing in Marketing. Proven track record in strategic planning, stakeholder collaboration, and delivering award-winning campaigns.

Resourceful Specialist offering expertise in problem-solving, data analysis and customer service. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.

Overview

16
16
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Sr.Brand Manager-Internal & External Communication

Infosys Finacle
Bengaluru
09.2018 - Current
  • Spearheaded the transformation of Finacle's brand identity from legacy-focused to contemporary.
  • Collaborated with sales teams to generate leads, enhancing market penetration and brand visibility
  • Established and nurtured strategic relationships with key vendors, agencies, and banking partners
  • Conceptualized and executed innovative campaigns focused on long-term profitability
  • Managed comprehensive branding initiatives, ensuring alignment across internal and external stakeholders
  • Successfully led a brand refresh that garnered industry recognition
  • Increased lead generation by leveraging integrated marketing strategies
  • Oversee the execution of 5+ international events and 10+ regional events each year.
  • As the sole brand custodian, manage the end-to-end creation of 100+ content assets monthly, including social media materials, webpages, and marketing collateral (brochures, thought papers, flyers, and more).
  • Collaborate closely with the GTM team on multiple campaigns to nurture leads and convert them into prospects.
  • Being the lead for internal brand communication, i work with HR team closely from planning to execution of all campaigns facing both internal and external audience.
  • Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
  • Fostered a culture of innovation within the team by encouraging creative thinking and embracing new ideas that supported brand goals.

Brand Strategist

McCann Erickson India Pvt Ltd
Mumbai
05.2015 - 09.2018
  • Directed end-to-end campaigns using data-driven strategies, aligning initiatives with client objectives
  • Extracted consumer insights from trends and data, refining campaign effectiveness
  • Worked with top-tier brands like Britannia, IDFC Bank, and TVS Motors, enhancing visibility and sales
  • Awarded Gold in Warc18 and Effie18 for innovative campaign execution
  • Named Rising Star in 2017 for strategic planning excellence
  • Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
  • Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
  • Developed and executed successful product launches, resulting in increased sales and market share growth.
  • Led the successful launch of three brands across both national and international markets.
  • Served as project lead for 20+ campaigns, collaborating with over 10 brands within a three-year span.
  • Earned four national industry awards and one international gold award for excellence in brand and campaign execution.

Senior Marketing Manager

Mydia 100 Communications
Noida
03.2013 - 05.2015
  • Developed and executed multimedia content strategies, including TV shows, digital content, and events
  • Exceeded lead generation targets by 300% through effective event planning and execution
  • Fostered cross-functional collaboration to deliver impactful marketing outcomes
  • Designed campaigns leveraging survey data and market research to boost profitability
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Developed and executed customized campaigns in collaboration with 20+ brands during my tenure.
  • Consistently achieved sales targets for all eight quarters, emerging as the highest revenue generator three times.
  • Led the high-impact Samay Udyami campaign across seven states, with respective Chief Ministers and the MSME Minister as chief guests. Personally traveled to all seven states, securing 1,000+ registrations per event in each region.

Marketing Manager

Sri Balaji Ball Bearings
Chennai
06.2009 - 01.2011
  • Managed marketing operations for the South Indian distributor of UBC ball bearings
  • Maintained strong client relationships with national brands, including Honda, Suzuki, and Mahindra
  • Developed and distributed creative sales tools and market analysis reports.
  • Created more than 100+ leads every quarter.
  • Been part from sales pitch to the final delivery for all the deals.
  • Managed approximately 30+ incoming calls, emails and messages per day from customers.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Education

MBA - International Business (Marketing Specialization)

Amity University
Noida
03.2011 - 03.2013

Bachelor of Science - Electronics and Communications

Prathyusha Institute of Technology And Management
Chennai
03.2005 - 06.2009

Skills

  • Analyst and Stakeholder Relations

  • Strategic Brand Management

  • Marketing and Campaign Strategy

  • Vendor and Cross-functional Team Management

  • Data-driven Decision Making

  • ATL & BTL Marketing

  • Digital Marketing and Content Development

  • Partnership Development

Awards

  • Been a Jury Effie Awards twice in a row (2024,2024)
  • AFE Award, Best Performer, Dream Team (6+ Awards in the current organization)
  • Gold in Warc18 and Effie18 for Bank in a Box Campaign
  • Rising Star17 and Effie17 for Banking Nibhao Campaign
  • Star Performer (2014) for Samay Udyami Campaign
  • Best Employee of the year with Double Promotion (2012)

Certification

Certified Digital Marketing Professional

Professional Development

  • Participated in Leadership Development Programs focusing on strategic communication and stakeholder management.
  • Attended workshops on Analyst Relations and Market Positioning.

Timeline

Sr.Brand Manager-Internal & External Communication

Infosys Finacle
09.2018 - Current

Brand Strategist

McCann Erickson India Pvt Ltd
05.2015 - 09.2018

Senior Marketing Manager

Mydia 100 Communications
03.2013 - 05.2015

MBA - International Business (Marketing Specialization)

Amity University
03.2011 - 03.2013

Marketing Manager

Sri Balaji Ball Bearings
06.2009 - 01.2011

Bachelor of Science - Electronics and Communications

Prathyusha Institute of Technology And Management
03.2005 - 06.2009

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