Sai Krishna
Secunderabad
Summary
Results-oriented Marketing Leader with over 18 years of experience in revenue growth and scaling brands across digital ecosystems. Currently overseeing client services and strategic growth at ANTS Digital, managing diverse portfolios in BFSI, FMCG, and consumer brands. Specialises in integrating brand and performance marketing to achieve business objectives, leveraging full-funnel strategies and optimizing customer acquisition across digital and offline channels.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Director
ANTS Digital Pvt. Ltd.
Hyderabad
08.2021 - Current
- Lead strategic planning and execution across multiple high-value client portfolios including BFSI, FMCG, and industrial brands
- Own end-to-end marketing strategy covering brand, performance, and conversion funnels
- Drive revenue impact through integrated campaigns across Meta, Google, and emerging platforms
- Manage cross-functional teams across content, creative, media, and analytics
- Spearheaded digital transformation initiatives including CRM integration, and performance tracking
- Strategy and Overview - structured funnel-based marketing frameworks improving lead quality and conversion visibility
- Designed multi-channel marketing strategy across Meta, Google, Q-Commerce, and web.
- Managed CRM and ad analytics, enhancing effectiveness of campaigns through data-driven insights.
- Developed marketing strategy that increased brand visibility across target markets.
- Facilitated team building and organisational structuring to drive higher performance outcomes.
Senior Consultant
EY
Chandigarh
03.2020 - 08.2021
- Led high-intensity government programs during the COVID period, operating at the intersection of policy, execution, and large-scale stakeholder coordination.
- Drove end-to-end program execution across state-level initiatives, working closely with senior government stakeholders and administrative leadership
- Managed multi-layered stakeholder ecosystems including government departments, district administrations, and on-ground execution teams
- Led on-ground interventions including hospital visits, data collection, and realtime issue resolution to support decision-making at the state level
- Established execution tracking and reporting mechanisms to ensure consistency, speed, and accountability across geographies
- Designed and operationalised structured communication frameworks to enable alignment between central, state, and district-level teams
- Communication Strategy & Public Awareness
- Execution Frameworks, Tracking & Governance
- On-Ground Operations & Data-Driven Decision Support
Assistant Director, corporate communications
Andhra Pradesh MedTech Zone Limited
Visakhapatnam
10.2018 - 12.2019
- Established and led Corporate Communications function at Andhra Pradesh MedTech Zone (AMTZ), enhancing visibility of India's first medical technology manufacturing ecosystem.
- >Developed both long-term communication strategy and short-term execution roadmaps aligned with organisational and policy objectives
- >Built the communications function from ground up, establishing internal processes and governance frameworks to streamline information flow across departments
- >Hired and structured the in-house team for external communications, defining roles across content, creative, and digital to ensure consistent brand articulation
- >Designed and executed integrated communication programs across social media, content, and marketing collateral to build visibility for AMTZ at a national level
- >Led national and state-level media relations, shaping narrative and strengthening AMTZ's positioning within the medtech ecosystem
- >Acted as the central interface for multiple stakeholders including state governments, industry bodies, and institutional partners, facilitating high-impact visits and engagements
- >Conceptualised and executed events, workshops, and knowledge platforms to drive industry engagement and ecosystem participation
- >Led evaluation and structuring of RFPs for external agencies and event partners, ensuring alignment with organisational objectives and delivery standards
- Formulated comprehensive brand strategies to increase visibility within the medical technology ecosystem.
- Recruited skilled team members to strengthen internal capabilities and enhance overall effectiveness.
- Synchronized content strategies across multiple media platforms to ensure cohesive messaging.
- Organized events and established partnerships to enhance engagement within the industry.
Account Director
Ogilvy
Vijayawada Area
10.2017 - 09.2018
- Worked out of the Chief Minister's Office, supporting large-scale communication for state-led initiatives under the leadership of N. Chandrababu Naidu, driving narrative building for welfare and development programs.
- Led end-to-end communication strategy for key government initiatives, translating policy into structured, citizen-facing narratives
- Worked directly with the Chief Minister's Office to gather requirements and align communication priorities with governance objectives
- Collaborated with senior bureaucracy across 30+ departments to consolidate data, insights, and policy inputs into unified communication frameworks
- Developed and executed integrated advertising campaigns across print, digital, and video formats, ensuring consistency in messaging and delivery
- Directed content and creative development, including briefing, supervision, and quality control across multiple campaigns
- Managed media interactions and narrative articulation, ensuring alignment between government messaging and public communication
- Oversaw production and delivery of large-scale campaign assets, including coordination of 14+ films across key welfare schemes such as housing, insurance, pensions, and food security
- Established structured tracking mechanisms for campaign delivery, performance, and stakeholder alignment
- Managed relationships with publishing partners and external agencies to ensure timely and high-quality execution
- Created integrated campaign strategies that combined ATL, digital, and film elements for effective outreach.
- Oversaw large-scale execution and delivery governance to ensure projects met established timelines and standards.
Entrepreneur
Sai Madhuban Events
Hyderabad Area
05.2015 - 09.2017
- Built and scaled marketing and events venture, enhancing structured marketing communications for automobile dealerships and regional brands, resulting in increased brand visibility.
- >Led end-to-end marketing communications strategy, integrating on-ground activations with brand messaging and dealership-level objectives
- Identified a gap in standardized marketing execution across dealerships and developed scalable ATL and BTL engagement models
- Executed 400+ ATL and BTL events over a two-year period, managing planning, production, and delivery across multiple locations
- Established partnerships with leading automotive brands including Tata Motors, Hyundai Motor Company, and Toyota, along with multiple emerging and regional players
- Large-Scale Execution & Operations
- ATL & BTL Marketing Integration
- Client & Partnership Development
- Team Building & Vendor Ecosystem Management
- On-Ground Marketing & Consumer Engagement
Senior Executive
Sundaram Clayton Limited
Chennai
04.2013 - 04.2015
- Collaborated with social development arm of TVS Group to execute large-scale rural development programs across multiple states, resulting in structured execution and data-led monitoring to achieve measurable impact.
- Coordinated with distributed field staff across Tamil Nadu, Andhra Pradesh, Maharashtra, Karnataka, and Himachal Pradesh, ensuring alignment between central planning and local execution
- Built and managed reporting frameworks to track progress, impact metrics
- Conducted on-ground visits and engaged directly with beneficiaries to assess effectiveness of initiatives and identify areas for improvement
- Facilitated discussions with grassroots communities to gather insights for program development
- Conducted training sessions to enhance team capabilities
Programme Head
Sri Sathya Sai Media Centre
Puttaparthi
06.2007 - 04.2013
- Launched career at pioneering 24x7 internet-based Telugu radio platform, developing strong foundation in content and audience engagement, ultimately leading channel operations across undivided Andhra Pradesh.
- Progressively took on larger responsibilities, leading end-to-end channel operations including content planning, production, and distribution
- Managed a large, distributed volunteer network for content creation, driving consistency in output and maintaining editorial standards at scale
- Built hands-on expertise across the full content lifecycle including ideation, production, editing, and distribution
- Managed community engagement initiatives to strengthen volunteer involvement and support.
- Produced diverse content formats, including audio, video, and written material, enhancing audience reach and engagement across various platforms.
- Engaged regional audiences through targeted outreach initiatives and tailored content strategies, strengthening community connections.
Education
Executive Development Programme - Digital Marketing
XLRI Jamshedpur
Jamshedpur11-2019
Master of Business Administration (MBA) - Accounting and Finance
Sri Sathya Sai Institute of Higher Learning
03-2006
B.com(Hons) - Commerce
Sri Sathya Sai Institute of Higher Learning
03-2004
12th Std - Commerce
Sri Sathya Sai Higher Secondary School
03-2001
Skills
- Strategic Marketing
- Marketing strategy
- Integrated campaigns
- Digital transformation
- Strategic Partnerships
- Customer Loyalty
- Systems Thinking
Certification
- Financial Accounting and Analysis
- Design Thinking: Customer Experience
- Social Media Marketing with Facebook and Twitter
- Setting a Marketing Budget
- Learning Cultural Strategy for Design
Languages
- English
- Telugu
- Tamil
- Hindi, Professional Working
- English, Full Professional
- Telugu, Native or Bilingual
- Tamil, Limited Working
Timeline
Senior Director
ANTS Digital Pvt. Ltd.
08.2021 - Current
Senior Consultant
EY
03.2020 - 08.2021
Assistant Director, corporate communications
Andhra Pradesh MedTech Zone Limited
10.2018 - 12.2019
Account Director
Ogilvy
10.2017 - 09.2018
Entrepreneur
Sai Madhuban Events
05.2015 - 09.2017
Senior Executive
Sundaram Clayton Limited
04.2013 - 04.2015
Programme Head
Sri Sathya Sai Media Centre
06.2007 - 04.2013
Executive Development Programme - Digital Marketing
XLRI Jamshedpur
Master of Business Administration (MBA) - Accounting and Finance
Sri Sathya Sai Institute of Higher Learning
B.com(Hons) - Commerce
Sri Sathya Sai Institute of Higher Learning
12th Std - Commerce
Sri Sathya Sai Higher Secondary School